Salesforce
Senior Manager, Product Marketing (IT Service)
Salesforce, San Francisco, California, United States
Senior Manager, Product Marketing (IT Service)
Senior Manager, Product Marketing (IT Service)
role at
Salesforce .
Salesforce is the #1 AI CRM, where humans and agents drive customer success together. Ambition meets action and tech meets trust. Innovation isn’t a buzzword — it’s a way of life. The world of work is changing and we are looking for Trailblazers passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all. Ready to level‑up your career at the company leading workforce transformation in the agentic era? You’re in the right place. Agentforce is the future of AI, and you are the future of Salesforce. At Salesforce, we’re transforming the future of business by leveraging the power of AI, data, and CRM to drive customer success. We’re looking for a Senior Product Marketing Manager, IT Service to join our team to execute the product marketing strategy for our new IT Service offering. In this pivotal role, you’ll lead successful product launches, craft compelling messaging and demo stories, and build comprehensive go‑to‑market plans that drive pipeline growth.
Responsibilities
Messaging & Positioning:
Define differentiated product messaging and positioning that resonates with IT buyers, highlights key value propositions, and directly addresses their pain points.
Product Launches:
Execute product launches and release marketing for new IT Service features and solutions while aligning cross‑functional teams including Product, Sales, Campaigns, Content, and CIO Marketing.
Go‑to‑Market Execution:
Partner closely with sales teams to enable on product features, benefits, and competitive differentiators, including building robust sales playbooks, providing actionable competitive intelligence, and creating impactful enablement programs.
Content Development:
Develop a wide range of compelling content that resonates with the IT buyer and guides them through the purchase journey. This includes product demos, customer success stories, white papers, webinars, social media, and website copy.
Product Presentations:
Design and deliver compelling presentations that motivate target audiences to understand how IT Service can benefit their business.
Performance Monitoring:
Monitor and analyze key performance indicators (KPIs), including revenue and pipeline, leveraging data to inform future product marketing and go‑to‑market strategies.
Required Skills & Experience
5+ years of experience in product marketing, brand marketing, and/or go‑to‑market.
Proven ability to execute successful product launches that generate awareness and pipeline.
Strong ability to craft compelling messaging and positioning for technology products.
Excellent visual, written, and verbal communication skills, with the ability to present to executive leaders, cross‑functional teams, and customers, driving alignment across stakeholders.
Strong analytical mindset with a proven track record of using data to drive decisions and consistently achieving measurable marketing goals.
Proactive, results‑driven mindset with the ability to take ownership of new projects and lead through ambiguity.
Bonus
Experience in the IT Service Management (ITSM) domain or related IT services space.
Technically savvy, comfortable getting into the technical product details, and driving and/or building product demos using live environments and design/video tools, like Figma and Camtasia.
A positive, can‑do attitude that fosters optimism, creativity, and a continuous desire to learn and grow.
Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to shape the future — and redefine what’s possible — for yourself, for AI, and the world.
Accommodations If you require assistance due to a disability applying for open positions, please submit a request via our Accommodations Request Form.
Posting Statement Salesforce is an equal‑opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. This means that at Salesforce, we believe in equality for all. Any employee or potential employee will be assessed on the basis of merit, competence, and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between.
In the United States, compensation offered will be determined by factors such as location, job level, job‑related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time‑off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at
https://www.salesforcebenefits.com .
For New York‑based roles, the base salary hiring range for this position is $169,600 to $233,200.
For California‑based roles, the base salary hiring range for this position is $169,600 to $233,200.
For Illinois‑based roles, the base salary hiring range for this position is $155,400 to $213,800.
#J-18808-Ljbffr
role at
Salesforce .
Salesforce is the #1 AI CRM, where humans and agents drive customer success together. Ambition meets action and tech meets trust. Innovation isn’t a buzzword — it’s a way of life. The world of work is changing and we are looking for Trailblazers passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all. Ready to level‑up your career at the company leading workforce transformation in the agentic era? You’re in the right place. Agentforce is the future of AI, and you are the future of Salesforce. At Salesforce, we’re transforming the future of business by leveraging the power of AI, data, and CRM to drive customer success. We’re looking for a Senior Product Marketing Manager, IT Service to join our team to execute the product marketing strategy for our new IT Service offering. In this pivotal role, you’ll lead successful product launches, craft compelling messaging and demo stories, and build comprehensive go‑to‑market plans that drive pipeline growth.
Responsibilities
Messaging & Positioning:
Define differentiated product messaging and positioning that resonates with IT buyers, highlights key value propositions, and directly addresses their pain points.
Product Launches:
Execute product launches and release marketing for new IT Service features and solutions while aligning cross‑functional teams including Product, Sales, Campaigns, Content, and CIO Marketing.
Go‑to‑Market Execution:
Partner closely with sales teams to enable on product features, benefits, and competitive differentiators, including building robust sales playbooks, providing actionable competitive intelligence, and creating impactful enablement programs.
Content Development:
Develop a wide range of compelling content that resonates with the IT buyer and guides them through the purchase journey. This includes product demos, customer success stories, white papers, webinars, social media, and website copy.
Product Presentations:
Design and deliver compelling presentations that motivate target audiences to understand how IT Service can benefit their business.
Performance Monitoring:
Monitor and analyze key performance indicators (KPIs), including revenue and pipeline, leveraging data to inform future product marketing and go‑to‑market strategies.
Required Skills & Experience
5+ years of experience in product marketing, brand marketing, and/or go‑to‑market.
Proven ability to execute successful product launches that generate awareness and pipeline.
Strong ability to craft compelling messaging and positioning for technology products.
Excellent visual, written, and verbal communication skills, with the ability to present to executive leaders, cross‑functional teams, and customers, driving alignment across stakeholders.
Strong analytical mindset with a proven track record of using data to drive decisions and consistently achieving measurable marketing goals.
Proactive, results‑driven mindset with the ability to take ownership of new projects and lead through ambiguity.
Bonus
Experience in the IT Service Management (ITSM) domain or related IT services space.
Technically savvy, comfortable getting into the technical product details, and driving and/or building product demos using live environments and design/video tools, like Figma and Camtasia.
A positive, can‑do attitude that fosters optimism, creativity, and a continuous desire to learn and grow.
Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to shape the future — and redefine what’s possible — for yourself, for AI, and the world.
Accommodations If you require assistance due to a disability applying for open positions, please submit a request via our Accommodations Request Form.
Posting Statement Salesforce is an equal‑opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. This means that at Salesforce, we believe in equality for all. Any employee or potential employee will be assessed on the basis of merit, competence, and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between.
In the United States, compensation offered will be determined by factors such as location, job level, job‑related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time‑off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at
https://www.salesforcebenefits.com .
For New York‑based roles, the base salary hiring range for this position is $169,600 to $233,200.
For California‑based roles, the base salary hiring range for this position is $169,600 to $233,200.
For Illinois‑based roles, the base salary hiring range for this position is $155,400 to $213,800.
#J-18808-Ljbffr