Contentful GmbH
About The Opportunity
Contentful is the leading content platform for digital-first businesses, enabling teams to unify and personalize content and deliver it at scale. We are looking for a Product Marketing Manager to lead the messaging and positioning for our
Ecosystem
product group, which includes the
Marketplace, Extensibility platform, and Developer Experience . This role is pivotal in ensuring that our ecosystem solutions are clearly understood and adopted by customers, partners, and developers alike. You’ll collaborate closely with Product, Sales, Partner Marketing, Partnerships, Enablement, and the broader Marketing and GTM teams to shape messaging, build launch strategies, and drive adoption across multiple audiences. This is a high-impact role for someone excited to work at the intersection of platform strategy, developer experience, and partner-led growth. What To Expect
Product Positioning & Messaging:
Develop clear and differentiated positioning and messaging for the Ecosystem product group—including the Marketplace, Extensibility features, and Developer Experience. Articulate how these capabilities create business value and craft content that resonates with both technical and non-technical audiences. Align messaging with Contentful’s overall brand narrative while highlighting the specific strengths of the Ecosystem offering. Go-to-Market Strategy & Execution:
Collaborate closely with the GTM PMM team and lead go-to-market execution for new partner-driven initiatives and launches across the Ecosystem. Define and execute campaigns in close collaboration with other marketing functions such as Brand, Content, Demand Generation, and Events. Promote integrations and raise awareness of Marketplace offerings. Cross-Functional Collaboration:
Align teams around GTM goals, support internal training, and ensure our partner ecosystem is well-positioned to succeed. Create materials and strategies that promote integration adoption and partner value. Storytelling & Enablement:
Create compelling product stories that illustrate how Contentful’s ecosystem delivers value. Develop messaging frameworks, announcement copy, sales enablement tools, and case studies. Work with Sales and Enablement to equip teams to communicate the value of our ecosystem. Market Research & Insights:
Collaborate with the Product Research team to gather insights on market trends, customer needs, and the competitive landscape. Synthesize research into actionable recommendations that inform positioning, messaging, and go-to-market priorities. Performance Measurement:
Track the impact of work through key metrics such as adoption, engagement, and partner-driven growth. Analyze performance, surfacing insights, and continuously improve messaging and GTM plans to drive real business outcomes. What You Need To Be Successful
5+ years in B2B SaaS product marketing, ideally with exposure to platforms, partner ecosystems, or developer-oriented tools. Exceptional storytelling and writing skills; able to explain abstract or technical concepts in a way that resonates with business stakeholders. Strong public speaking and presentation skills. Experience collaborating with Partnerships and Partner Marketing to support co-marketing and ecosystem engagement. Strategic thinking; define positioning, map messaging to customer needs, and develop scalable launch plans. Execution-oriented; self-starter who balances short-term deliverables with long-term vision in a fast-paced environment. Curiosity & adaptability; eager to learn, test ideas, iterate quickly. Customer-first perspective and interest in extensibility and developer experience. What's in it for you?
Join an ambitious tech company reshaping how people build digital experiences. Full-time employees receive Stock Options to share in the success of our company. Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for dependents. Fertility and family building benefits, including a lifetime reimbursable wallet. Work‑Life balance with generous PTO, vacation, sick days, compassion days, education days, and volunteer days. Paid parental leave and a personal annual education budget. Participate in virtual and in-person events, workshops, guest speakers, and team activities. Annual wellbeing stipend and monthly communication stipend with phone hardware upgrade reimbursement. New hire office equipment stipend for hybrid or distributed employees. Salary Statement
Salary range: $140,000 - $168,000 (for those working or residing in New York). Position eligible for equity awards in accordance with Contentful’s equity plans. Who are we?
Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation. We serve over 4,200 organizations worldwide, with more than 700 people from more than 70 nations working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide. Everyone is welcome here!
Contentful is proud to be an equal‑opportunity employer. All qualified applications will receive consideration without regard to race, color, national origin, religion, sexual orientation, gender identity, age, physical disability, or any other protected characteristic. We invite you to apply and join us! If you need reasonable accommodations during the application or interview process, please let your recruiting coordinator know.
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Contentful is the leading content platform for digital-first businesses, enabling teams to unify and personalize content and deliver it at scale. We are looking for a Product Marketing Manager to lead the messaging and positioning for our
Ecosystem
product group, which includes the
Marketplace, Extensibility platform, and Developer Experience . This role is pivotal in ensuring that our ecosystem solutions are clearly understood and adopted by customers, partners, and developers alike. You’ll collaborate closely with Product, Sales, Partner Marketing, Partnerships, Enablement, and the broader Marketing and GTM teams to shape messaging, build launch strategies, and drive adoption across multiple audiences. This is a high-impact role for someone excited to work at the intersection of platform strategy, developer experience, and partner-led growth. What To Expect
Product Positioning & Messaging:
Develop clear and differentiated positioning and messaging for the Ecosystem product group—including the Marketplace, Extensibility features, and Developer Experience. Articulate how these capabilities create business value and craft content that resonates with both technical and non-technical audiences. Align messaging with Contentful’s overall brand narrative while highlighting the specific strengths of the Ecosystem offering. Go-to-Market Strategy & Execution:
Collaborate closely with the GTM PMM team and lead go-to-market execution for new partner-driven initiatives and launches across the Ecosystem. Define and execute campaigns in close collaboration with other marketing functions such as Brand, Content, Demand Generation, and Events. Promote integrations and raise awareness of Marketplace offerings. Cross-Functional Collaboration:
Align teams around GTM goals, support internal training, and ensure our partner ecosystem is well-positioned to succeed. Create materials and strategies that promote integration adoption and partner value. Storytelling & Enablement:
Create compelling product stories that illustrate how Contentful’s ecosystem delivers value. Develop messaging frameworks, announcement copy, sales enablement tools, and case studies. Work with Sales and Enablement to equip teams to communicate the value of our ecosystem. Market Research & Insights:
Collaborate with the Product Research team to gather insights on market trends, customer needs, and the competitive landscape. Synthesize research into actionable recommendations that inform positioning, messaging, and go-to-market priorities. Performance Measurement:
Track the impact of work through key metrics such as adoption, engagement, and partner-driven growth. Analyze performance, surfacing insights, and continuously improve messaging and GTM plans to drive real business outcomes. What You Need To Be Successful
5+ years in B2B SaaS product marketing, ideally with exposure to platforms, partner ecosystems, or developer-oriented tools. Exceptional storytelling and writing skills; able to explain abstract or technical concepts in a way that resonates with business stakeholders. Strong public speaking and presentation skills. Experience collaborating with Partnerships and Partner Marketing to support co-marketing and ecosystem engagement. Strategic thinking; define positioning, map messaging to customer needs, and develop scalable launch plans. Execution-oriented; self-starter who balances short-term deliverables with long-term vision in a fast-paced environment. Curiosity & adaptability; eager to learn, test ideas, iterate quickly. Customer-first perspective and interest in extensibility and developer experience. What's in it for you?
Join an ambitious tech company reshaping how people build digital experiences. Full-time employees receive Stock Options to share in the success of our company. Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for dependents. Fertility and family building benefits, including a lifetime reimbursable wallet. Work‑Life balance with generous PTO, vacation, sick days, compassion days, education days, and volunteer days. Paid parental leave and a personal annual education budget. Participate in virtual and in-person events, workshops, guest speakers, and team activities. Annual wellbeing stipend and monthly communication stipend with phone hardware upgrade reimbursement. New hire office equipment stipend for hybrid or distributed employees. Salary Statement
Salary range: $140,000 - $168,000 (for those working or residing in New York). Position eligible for equity awards in accordance with Contentful’s equity plans. Who are we?
Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation. We serve over 4,200 organizations worldwide, with more than 700 people from more than 70 nations working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide. Everyone is welcome here!
Contentful is proud to be an equal‑opportunity employer. All qualified applications will receive consideration without regard to race, color, national origin, religion, sexual orientation, gender identity, age, physical disability, or any other protected characteristic. We invite you to apply and join us! If you need reasonable accommodations during the application or interview process, please let your recruiting coordinator know.
#J-18808-Ljbffr