eBay
Product Marketing Manager
Join to apply for the
Product Marketing Manager
role at
eBay .
At eBay, we’re more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets worldwide. We are committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We’re in this together, sustaining the future of our customers, our company, and our planet.
About the Role eBay is seeking a dedicated and dynamic product marketer to drive inbound product marketing and outbound go‑to‑market strategy for Advertising experiences at eBay. This is a unique opportunity to become an integral part of the eBay marketing team, contributing to eBay’s advertising business. This role will partner cross‑functionally with product, design, research, marketing, communications, customer service, and sales/market teams.
We are looking for a Product Marketer experienced in crafting value propositions, positioning strategies, and encouraging tool adoption. Experience in co‑creating go‑to‑market and marketing plans with cross‑functional partners is required. Context in e‑commerce and small business is a benefit.
What You Will Accomplish
Develop and deliver key strategies to attain business objectives with impact.
Own the product value proposition narrative and go‑to‑market strategy for Advertising products and ensure business success of our customers on eBay’s ecommerce platform.
Influence product roadmaps by synthesizing market, customer and competitive insights, building audience segmentation and opportunity sizing.
Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
Manage the go‑to‑market strategy and planning for product launches and lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in‑product content, marketing, PR communications, customer service, in‑market teams, and sales channels to generate demand.
Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition leveraging the voice of the customer to optimize product marketing messaging and advise on product recommendations.
Set benchmarks for success and monitor progress toward goals for the product launches and in‑market growth adoption of existing products or services.
What You Will Bring
5+ years of experience in product marketing.
Strong track record of developing product and go‑to‑market strategies at e‑commerce companies, with experience in buyer engagement/retention and a consumer mindset preferred.
Proven track record to drive innovation and implement projects with excellence.
Success working collaboratively with cross‑functional teams and excellent communication skills.
Strong data analysis skills and experience with customer research techniques.
Compensation The applicable base pay range for this position is dependent on work location. In the San Francisco Bay Area, New York City Metro and Seattle Metro the base pay range is $132,000–$176,200. For all other U.S. locations it is $90,400–$157,000. Base pay may vary based on location, skills, and experience. The total compensation package may also include a target bonus and restricted stock units and a full range of medical, financial and other benefits.
Legal & EEO Statement eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, disability, or other legally protected status. If you require accommodation, please contact us. eBay complies with applicable laws regarding lie detector tests.
eBay is committed to ensuring digital accessibility for people with disabilities.
#J-18808-Ljbffr
Product Marketing Manager
role at
eBay .
At eBay, we’re more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets worldwide. We are committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We’re in this together, sustaining the future of our customers, our company, and our planet.
About the Role eBay is seeking a dedicated and dynamic product marketer to drive inbound product marketing and outbound go‑to‑market strategy for Advertising experiences at eBay. This is a unique opportunity to become an integral part of the eBay marketing team, contributing to eBay’s advertising business. This role will partner cross‑functionally with product, design, research, marketing, communications, customer service, and sales/market teams.
We are looking for a Product Marketer experienced in crafting value propositions, positioning strategies, and encouraging tool adoption. Experience in co‑creating go‑to‑market and marketing plans with cross‑functional partners is required. Context in e‑commerce and small business is a benefit.
What You Will Accomplish
Develop and deliver key strategies to attain business objectives with impact.
Own the product value proposition narrative and go‑to‑market strategy for Advertising products and ensure business success of our customers on eBay’s ecommerce platform.
Influence product roadmaps by synthesizing market, customer and competitive insights, building audience segmentation and opportunity sizing.
Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
Manage the go‑to‑market strategy and planning for product launches and lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in‑product content, marketing, PR communications, customer service, in‑market teams, and sales channels to generate demand.
Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition leveraging the voice of the customer to optimize product marketing messaging and advise on product recommendations.
Set benchmarks for success and monitor progress toward goals for the product launches and in‑market growth adoption of existing products or services.
What You Will Bring
5+ years of experience in product marketing.
Strong track record of developing product and go‑to‑market strategies at e‑commerce companies, with experience in buyer engagement/retention and a consumer mindset preferred.
Proven track record to drive innovation and implement projects with excellence.
Success working collaboratively with cross‑functional teams and excellent communication skills.
Strong data analysis skills and experience with customer research techniques.
Compensation The applicable base pay range for this position is dependent on work location. In the San Francisco Bay Area, New York City Metro and Seattle Metro the base pay range is $132,000–$176,200. For all other U.S. locations it is $90,400–$157,000. Base pay may vary based on location, skills, and experience. The total compensation package may also include a target bonus and restricted stock units and a full range of medical, financial and other benefits.
Legal & EEO Statement eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, disability, or other legally protected status. If you require accommodation, please contact us. eBay complies with applicable laws regarding lie detector tests.
eBay is committed to ensuring digital accessibility for people with disabilities.
#J-18808-Ljbffr