Globe Food Equipment Company
Globe Food Equipment/Varimixer USA, located in Dayton, OH, is a subsidiary of The Middleby Corporation (MIDD) and a leading manufacturer of foodservice equipment for restaurants, schools, healthcare facilities, supermarkets, and more on a worldwide basis. Our diverse product range includes commercial mixers, slicers, electric and gas cooking equipment, and a wide range of food preparation solutions.
Globe Food Equipment has a fantastic opportunity for a Marketing Manager to join our team!
The Marketing Manager is responsible for managing the marketing of all Globe products from strategic planning to tactical activities. The role is responsible for creating and implementing a marketing communication and training plan. Familiarity with the distribution channel and go to market organization. Relies on extensive experience and judgment to plan and accomplish goals. Leads and directs the work of others. This person pulls together, communicates and collaborates with the right team of company resources to manage marketing toward synchronized, effective and strategic practices.
Responsibilities
Creates, manages and executes the Marketing and Communication plan
Works closely with the Product Line Manager to launch new products
Creates content articulating the value proposition of our products and services
Provides detailed information, training and product marketing collateral material to assist sales and other departments
Manages marketing team, meetings and planning sessions
Develops and executes marketing plans for trade shows and other events. Supports the marketing of existing and new products and services. Coordinates advertising, marketing communications and public relations efforts
Plans, directs and implements marketing communication activities. Responsible for communicating consistent messages across print and electronic media, including the company website. Ensures key strategic messages are communicated effectively to target audiences
Produces, or acts as liaison with agencies who produce, public relations materials, advertising and marketing collateral material
Creates media advertising schedule, buys media and assists in creation of media advertisements
Assists in managing the execution of key marketing programs/projects
Monitors progress of marketing plans and collaborates with other key functional areas and manages outside agencies to accomplish objectives on schedule and within budget
Observes and analyzes new trends and competitive activities to seek out innovative ways to build the brand
Manages events; including meetings, trade shows and exhibits.
Establishes curricula, appropriate medium for delivering and executes sales training
Develops marketing collateral material, ensuring valid, current and accurate content, including case studies, sell sheets; both product and segment, and competitive comparisons in conjunction with the Director of Product Management.
Plans develops and executes print and media marketing campaigns to support domestic channel, national account and international sales
Maintains database of media/advertising and press contacts
Writes and distributes press releases, product spotlights, etc.
Manages media relations, researches editorial opportunities and builds relationships with key industry media
Proactively establish and maintain effective working team relationships with all support departments
Other tasks as assigned by your supervisor
Requirements
Bachelors Degree or 4+ years’ experience in B2B marketing
Ability to read, analyze and interpret common trade publications, financial reports, and legal documents
Ability to write articles for publications and conform to the prescribed style and format
Ability to maintain professional internal and external relationships that meet company core values
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing
Industries Machinery Manufacturing
Location and Salary Dayton, OH | $99,700.00–$117,300.00
Globe Food Equipment/Varimixer USA is an Equal Employment Opportunity (EOE/M/F/Vets/Disabled) employer and welcomes all qualified applicants.
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Globe Food Equipment has a fantastic opportunity for a Marketing Manager to join our team!
The Marketing Manager is responsible for managing the marketing of all Globe products from strategic planning to tactical activities. The role is responsible for creating and implementing a marketing communication and training plan. Familiarity with the distribution channel and go to market organization. Relies on extensive experience and judgment to plan and accomplish goals. Leads and directs the work of others. This person pulls together, communicates and collaborates with the right team of company resources to manage marketing toward synchronized, effective and strategic practices.
Responsibilities
Creates, manages and executes the Marketing and Communication plan
Works closely with the Product Line Manager to launch new products
Creates content articulating the value proposition of our products and services
Provides detailed information, training and product marketing collateral material to assist sales and other departments
Manages marketing team, meetings and planning sessions
Develops and executes marketing plans for trade shows and other events. Supports the marketing of existing and new products and services. Coordinates advertising, marketing communications and public relations efforts
Plans, directs and implements marketing communication activities. Responsible for communicating consistent messages across print and electronic media, including the company website. Ensures key strategic messages are communicated effectively to target audiences
Produces, or acts as liaison with agencies who produce, public relations materials, advertising and marketing collateral material
Creates media advertising schedule, buys media and assists in creation of media advertisements
Assists in managing the execution of key marketing programs/projects
Monitors progress of marketing plans and collaborates with other key functional areas and manages outside agencies to accomplish objectives on schedule and within budget
Observes and analyzes new trends and competitive activities to seek out innovative ways to build the brand
Manages events; including meetings, trade shows and exhibits.
Establishes curricula, appropriate medium for delivering and executes sales training
Develops marketing collateral material, ensuring valid, current and accurate content, including case studies, sell sheets; both product and segment, and competitive comparisons in conjunction with the Director of Product Management.
Plans develops and executes print and media marketing campaigns to support domestic channel, national account and international sales
Maintains database of media/advertising and press contacts
Writes and distributes press releases, product spotlights, etc.
Manages media relations, researches editorial opportunities and builds relationships with key industry media
Proactively establish and maintain effective working team relationships with all support departments
Other tasks as assigned by your supervisor
Requirements
Bachelors Degree or 4+ years’ experience in B2B marketing
Ability to read, analyze and interpret common trade publications, financial reports, and legal documents
Ability to write articles for publications and conform to the prescribed style and format
Ability to maintain professional internal and external relationships that meet company core values
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing
Industries Machinery Manufacturing
Location and Salary Dayton, OH | $99,700.00–$117,300.00
Globe Food Equipment/Varimixer USA is an Equal Employment Opportunity (EOE/M/F/Vets/Disabled) employer and welcomes all qualified applicants.
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