HealthEquity
Our Mission
Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS.
Come be part of remarkable.
Overview How you can make a difference
At HealthEquity, you’ll help millions of members confidently manage their health and financial wellbeing. As a
Product Marketing Manager , you’ll drive awareness, activation, and conversion for key product lines within the member portal and mobile app—ensuring members not only discover but also adopt and engage with HealthEquity’s digital tools. You’ll play a pivotal role in creating a smarter, simpler experience that empowers members to
Save, Spend, and Invest
in their health with confidence.
What you’ll be doing Strategy & Messaging
Define value propositions, positioning, and messaging for your assigned product line(s), ensuring consistency across portal, app, and partner/broker/client/member marketing.
Map member journeys and identify key funnel stages where targeted campaigns can drive awareness, engagement, and adoption.
Collaborate with Product, Marketing, Technology, and Business Experience teams to integrate messaging seamlessly across digital touchpoints and enable go-to-market readiness.
Digital Activation & Conversion
Build and execute go-to-market campaigns that increase awareness, engagement, and adoption of the product within the portal and mobile app.
Develop and optimize channel strategies (email/SMS, push, web and in-app content, SEO, paid media) to drive engagement and conversion.
Design and analyze experiments (A/B and journey testing) to improve conversion and reduce drop‑off.
Partner and serve as "quarterback" with broader Marketing (B2B, Consumer Engagement, Marketing Operations) and teams to align activation strategies across channels & tactics.
Measurement & Optimization
Define Marketing KPIs for your product line(s) that inform dashboards in partnership with Product and broader Marketing teams.
Collaborate with Product and Technology to implement event tracking, attribution models, UTM structures, and deep linking.
Diagnose funnel bottlenecks and implement optimizations to increase adoption and repeat use.
Report on campaign ROI and provide actionable insights to leadership and cross‑functional partners.
What you will need to be successful Must‑haves
5+ years of experience in product, growth, or digital marketing with a focus on driving adoption of digital products within a broader ecosystem.
Proven ability to build messaging and activation strategies that move users through a digital funnel (awareness → adoption → conversion → engagement).
Strong analytics mindset with experience defining funnel KPIs, interpreting dashboards, and running experiments.
Proficiency with marketing and analytics tools such as Braze/Iterable, Branch/AppsFlyer/Adjust, GA4, Mixpanel, or Amplitude.
Comfort collaborating with technical teams to implement measurement frameworks and optimize user journeys.
Excellent communication, campaign strategy and planning, and cross‑functional collaboration skills.
Preferred
Experience in healthcare, fintech, or other regulated industries.
Background in B2B2C digital adoption.
Hands‑on experience with mobile/web SDKs, attribution, and deep linking.
Success metrics
Increased awareness of product line among eligible members.
Higher conversion rates from awareness → adoption.
Reduced drop‑off across key funnel stages.
Growth in engagement and attributable ROI from campaigns.
#LI-Remote. This is a remote position.
Salary Range
$87,500.00 – $111,500.00 / year
Benefits & Perks
Medical, dental, and vision
HSA contribution and match
Dependent care FSA match
Uncapped paid time off
Paid parental leave
401(k) match
Personal and healthcare financial literacy programs
Ongoing education & tuition assistanceGym and fitness reimbursement
Wellness program incentives
Why work with HealthEquity HealthEquity has a vision that
by 2030 we will make HSAs as wide‑spread and popular as retirement accounts.
We are passionate about providing a solution that allows American families to connect
health and wealth.
Join us and discover a work experience where the person is valued more than the position. Click here to learn more.
You belong at HealthEquity!
Equal Opportunity & Legal Notice HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity – you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug‑free workplace.
#J-18808-Ljbffr
Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS.
Come be part of remarkable.
Overview How you can make a difference
At HealthEquity, you’ll help millions of members confidently manage their health and financial wellbeing. As a
Product Marketing Manager , you’ll drive awareness, activation, and conversion for key product lines within the member portal and mobile app—ensuring members not only discover but also adopt and engage with HealthEquity’s digital tools. You’ll play a pivotal role in creating a smarter, simpler experience that empowers members to
Save, Spend, and Invest
in their health with confidence.
What you’ll be doing Strategy & Messaging
Define value propositions, positioning, and messaging for your assigned product line(s), ensuring consistency across portal, app, and partner/broker/client/member marketing.
Map member journeys and identify key funnel stages where targeted campaigns can drive awareness, engagement, and adoption.
Collaborate with Product, Marketing, Technology, and Business Experience teams to integrate messaging seamlessly across digital touchpoints and enable go-to-market readiness.
Digital Activation & Conversion
Build and execute go-to-market campaigns that increase awareness, engagement, and adoption of the product within the portal and mobile app.
Develop and optimize channel strategies (email/SMS, push, web and in-app content, SEO, paid media) to drive engagement and conversion.
Design and analyze experiments (A/B and journey testing) to improve conversion and reduce drop‑off.
Partner and serve as "quarterback" with broader Marketing (B2B, Consumer Engagement, Marketing Operations) and teams to align activation strategies across channels & tactics.
Measurement & Optimization
Define Marketing KPIs for your product line(s) that inform dashboards in partnership with Product and broader Marketing teams.
Collaborate with Product and Technology to implement event tracking, attribution models, UTM structures, and deep linking.
Diagnose funnel bottlenecks and implement optimizations to increase adoption and repeat use.
Report on campaign ROI and provide actionable insights to leadership and cross‑functional partners.
What you will need to be successful Must‑haves
5+ years of experience in product, growth, or digital marketing with a focus on driving adoption of digital products within a broader ecosystem.
Proven ability to build messaging and activation strategies that move users through a digital funnel (awareness → adoption → conversion → engagement).
Strong analytics mindset with experience defining funnel KPIs, interpreting dashboards, and running experiments.
Proficiency with marketing and analytics tools such as Braze/Iterable, Branch/AppsFlyer/Adjust, GA4, Mixpanel, or Amplitude.
Comfort collaborating with technical teams to implement measurement frameworks and optimize user journeys.
Excellent communication, campaign strategy and planning, and cross‑functional collaboration skills.
Preferred
Experience in healthcare, fintech, or other regulated industries.
Background in B2B2C digital adoption.
Hands‑on experience with mobile/web SDKs, attribution, and deep linking.
Success metrics
Increased awareness of product line among eligible members.
Higher conversion rates from awareness → adoption.
Reduced drop‑off across key funnel stages.
Growth in engagement and attributable ROI from campaigns.
#LI-Remote. This is a remote position.
Salary Range
$87,500.00 – $111,500.00 / year
Benefits & Perks
Medical, dental, and vision
HSA contribution and match
Dependent care FSA match
Uncapped paid time off
Paid parental leave
401(k) match
Personal and healthcare financial literacy programs
Ongoing education & tuition assistanceGym and fitness reimbursement
Wellness program incentives
Why work with HealthEquity HealthEquity has a vision that
by 2030 we will make HSAs as wide‑spread and popular as retirement accounts.
We are passionate about providing a solution that allows American families to connect
health and wealth.
Join us and discover a work experience where the person is valued more than the position. Click here to learn more.
You belong at HealthEquity!
Equal Opportunity & Legal Notice HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity – you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug‑free workplace.
#J-18808-Ljbffr