Libbey
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Category Marketing Specialist
role at
Libbey .
Overview The
Category Marketing Specialist
is responsible for supporting the daily execution of product marketing activities including product planning, product lifecycle management, and data analysis and reporting for assigned categories. The role collaborates with cross‑functional teams—sales, channel, pricing, and NPD—and must share a passion for winning. This position focuses on the glassware category, including beverageware, bakeware, serveware, storage, and home décor.
Responsibilities
Assist in managing the glassware product lines to drive sales and margin growth while reducing complexity across the Foodservice and Retail channels.
Identify category issues and opportunities, contributing to portfolio planning to address issues and exploit opportunities.
Support the execution of portfolio health activities—including demand planning/forecasting, quality solutions, packaging enhancements, SKU rationalization, excess and obsolete reduction, pricing recommendations, and other product-related needs that improve commercial performance.
Execute product strategies in assigned categories, including but not limited to marketing collateral, trade‑show activations, website content, etc.
Conduct market research and provide insights to contextualize new product development recommendations.
Maintain product databases with product specifications and related product details/attributes.
Configure existing and new product opportunities to initiate projects in Dynamics CRM as needed.
Enable effective selling through maintained competitive assessments and development of sales tools & training materials.
Lead, influence, and empower the organization to fulfill our purpose (living our legacy, shaping our future, and winning as one).
Cultivate a diverse and inclusive culture where associates can thrive, make us better, and fuel ideas/innovations to ensure our long‑term success.
Requirements & Qualifications
Bachelor’s Degree in Marketing, Business Administration, or related field, or equivalent experience.
2+ years of experience in product management, new product development, or marketing.
Demonstrated organizational aptitude, ability to manage projects from start to completion.
Strong analytical skills with the ability to interpret findings into action plans.
Proven ability to work effectively with a team to accomplish goals and objectives.
Ability to work multiple tasks simultaneously to meet deadlines with minimal oversight.
Attention to detail and excellent time‑management skills.
Strong written, verbal, and presentation skills.
Proficiency in Microsoft Office—Excel, Word, and PowerPoint.
Travel up to 10% for required trade shows, customer visits, and sales support.
Competencies for Success
Take Control —Ask for the direction and support you need to attain mastery of your objectives and ownership of your professional development.
Be Engaged & Committed —Lean in to learn, engage, and contribute, resulting in increased performance and personal satisfaction from your work.
Be Accountable —Hold yourself responsible for achieving your goals and successfully executing against the organization's initiatives.
Continuous Improvement Mindset —Act with curiosity, proactively identifying and implementing changes to enhance work processes and outcomes. Consistently seek opportunities to improve efficiency, quality, and overall effectiveness.
Job Details
Seniority Level: Not Applicable
Employment Type: Full-time
Job Function: Marketing and Sales
Industry: Manufacturing
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Category Marketing Specialist
role at
Libbey .
Overview The
Category Marketing Specialist
is responsible for supporting the daily execution of product marketing activities including product planning, product lifecycle management, and data analysis and reporting for assigned categories. The role collaborates with cross‑functional teams—sales, channel, pricing, and NPD—and must share a passion for winning. This position focuses on the glassware category, including beverageware, bakeware, serveware, storage, and home décor.
Responsibilities
Assist in managing the glassware product lines to drive sales and margin growth while reducing complexity across the Foodservice and Retail channels.
Identify category issues and opportunities, contributing to portfolio planning to address issues and exploit opportunities.
Support the execution of portfolio health activities—including demand planning/forecasting, quality solutions, packaging enhancements, SKU rationalization, excess and obsolete reduction, pricing recommendations, and other product-related needs that improve commercial performance.
Execute product strategies in assigned categories, including but not limited to marketing collateral, trade‑show activations, website content, etc.
Conduct market research and provide insights to contextualize new product development recommendations.
Maintain product databases with product specifications and related product details/attributes.
Configure existing and new product opportunities to initiate projects in Dynamics CRM as needed.
Enable effective selling through maintained competitive assessments and development of sales tools & training materials.
Lead, influence, and empower the organization to fulfill our purpose (living our legacy, shaping our future, and winning as one).
Cultivate a diverse and inclusive culture where associates can thrive, make us better, and fuel ideas/innovations to ensure our long‑term success.
Requirements & Qualifications
Bachelor’s Degree in Marketing, Business Administration, or related field, or equivalent experience.
2+ years of experience in product management, new product development, or marketing.
Demonstrated organizational aptitude, ability to manage projects from start to completion.
Strong analytical skills with the ability to interpret findings into action plans.
Proven ability to work effectively with a team to accomplish goals and objectives.
Ability to work multiple tasks simultaneously to meet deadlines with minimal oversight.
Attention to detail and excellent time‑management skills.
Strong written, verbal, and presentation skills.
Proficiency in Microsoft Office—Excel, Word, and PowerPoint.
Travel up to 10% for required trade shows, customer visits, and sales support.
Competencies for Success
Take Control —Ask for the direction and support you need to attain mastery of your objectives and ownership of your professional development.
Be Engaged & Committed —Lean in to learn, engage, and contribute, resulting in increased performance and personal satisfaction from your work.
Be Accountable —Hold yourself responsible for achieving your goals and successfully executing against the organization's initiatives.
Continuous Improvement Mindset —Act with curiosity, proactively identifying and implementing changes to enhance work processes and outcomes. Consistently seek opportunities to improve efficiency, quality, and overall effectiveness.
Job Details
Seniority Level: Not Applicable
Employment Type: Full-time
Job Function: Marketing and Sales
Industry: Manufacturing
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