Home Genius Exteriors
Digital Media Buyer/Marketer
Full-Time | Hybrid Preferred (Cleveland, OH) | Remote Considered
What You’ll Do
Manage and optimize digital pay-per-lead (PPL) campaigns specifically within the home-improvement space
Build, launch, and scale branded digital campaigns across Meta (Facebook/Instagram) and additional platforms
Execute hands‑on work inside our Meta Suite accounts — including targeting, ad creation, creative testing, and ongoing optimization
Develop and refine landing pages to increase conversion rates and generate more qualified leads
Expand campaigns into emerging or underutilized platforms such as Nextdoor
Conduct ongoing beta testing on creatives, offers, and audiences
Manage and coordinate with external partners who support cloud-based advertising or complementary digital activities
Track and report performance, providing insights and recommendations to improve CPL and lead quality
What We’re Looking For
Must have: Digital PPL experience in the home-improvement industry or a similar high-volume lead‑gen environment
Strong hands‑on experience managing campaigns inside Meta Suite (Facebook + Instagram)
Ability to build branded campaigns (not just vendor management — you can execute directly)
Experience advertising on platforms like Nextdoor (or strong willingness to learn quickly)
Skilled in audience building, creative iteration, and direct‑response optimization
Ability to test, troubleshoot, and adjust campaign strategies in real time
Strong understanding of landing page performance and conversion funnels
Collaborative, organized, and comfortable working cross‑functionally
Ideally Cleveland‑based and able to work hybrid (3 days/week), but remote candidates will be considered
Why You’ll Love Working With Us
High‑impact role owning digital media strategy and execution
A chance to expand into new platforms and build out sophisticated testing programs
Supportive marketing team with room to innovate and grow
Opportunity to influence national campaigns and drive real lead‑generation results
Competitive compensation, strong benefits, and long‑term career stability
Hybrid flexibility for Cleveland‑based employees, with remote opportunities for exceptional talent
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Construction
Cleveland, OH $75,000 - $90,000
#J-18808-Ljbffr
What You’ll Do
Manage and optimize digital pay-per-lead (PPL) campaigns specifically within the home-improvement space
Build, launch, and scale branded digital campaigns across Meta (Facebook/Instagram) and additional platforms
Execute hands‑on work inside our Meta Suite accounts — including targeting, ad creation, creative testing, and ongoing optimization
Develop and refine landing pages to increase conversion rates and generate more qualified leads
Expand campaigns into emerging or underutilized platforms such as Nextdoor
Conduct ongoing beta testing on creatives, offers, and audiences
Manage and coordinate with external partners who support cloud-based advertising or complementary digital activities
Track and report performance, providing insights and recommendations to improve CPL and lead quality
What We’re Looking For
Must have: Digital PPL experience in the home-improvement industry or a similar high-volume lead‑gen environment
Strong hands‑on experience managing campaigns inside Meta Suite (Facebook + Instagram)
Ability to build branded campaigns (not just vendor management — you can execute directly)
Experience advertising on platforms like Nextdoor (or strong willingness to learn quickly)
Skilled in audience building, creative iteration, and direct‑response optimization
Ability to test, troubleshoot, and adjust campaign strategies in real time
Strong understanding of landing page performance and conversion funnels
Collaborative, organized, and comfortable working cross‑functionally
Ideally Cleveland‑based and able to work hybrid (3 days/week), but remote candidates will be considered
Why You’ll Love Working With Us
High‑impact role owning digital media strategy and execution
A chance to expand into new platforms and build out sophisticated testing programs
Supportive marketing team with room to innovate and grow
Opportunity to influence national campaigns and drive real lead‑generation results
Competitive compensation, strong benefits, and long‑term career stability
Hybrid flexibility for Cleveland‑based employees, with remote opportunities for exceptional talent
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Construction
Cleveland, OH $75,000 - $90,000
#J-18808-Ljbffr