The Real Deal
Marketing Manager - Events
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Marketing Manager - Events
role at
The Real Deal
Base pay range: $80,000.00/yr - $95,000.00/yr
This position requires a presence in New York.
As the leading news organization for independent real estate journalism, The Real Deal produces more than 20 high‑stakes events each year, ranging from large‑format trade shows and conferences to executive‑level forums and custom events for our clients.
As Events Marketing Manager, you will play a pivotal role in generating awareness, interest, and attendance for our events portfolio, directly contributing to the new business growth and success of the group.
You will report to the Head of Marketing and work in our office, located near Hudson Yards, 3× a week.
What You’ll Do
Develop and execute multi‑channel campaign plans to drive awareness and conversion of our event propositions, including email, digital media, owned media, paid media, social, print, sales, and partnerships.
Proactively analyze in‑cycle campaigns using real‑time data, drawing on successes and failures to rapidly optimize tactics and deliver on demanding acquisition goals.
Take full ownership of all event websites to ensure a premium, conversion‑focused customer experience that clearly articulates our events’ value proposition.
Collaborate with design, programming, event operations, and paid media teams to derive creative ways to drive audience acquisition.
Work closely with the Head of Marketing to develop targeted audience segmentation, identify data gaps in key markets, and define strategies to engage high‑value principals and investors.
Deliver the marketing plan to your direct manager and wider team for each event.
Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns.
Continuously analyze B2B event performance, collaborating with team members to identify opportunities for optimization and implement strategies to enhance outcomes.
Engage with stakeholders to align marketing objectives and reporting.
What You Bring
At least 5 years of progressively responsible marketing experience, ideally in B2B publishing, events, media, or agency equivalent.
Understanding of the events ecosystem and varying formats, including trade shows, conferences, networking events, and bespoke programs.
Expert experience with event registration, CMS, email marketing platforms (e.g., Sailthru), and project management systems (e.g., Asana).
Ability to work collaboratively and cross‑functionally with dedicated and centralized teams, translating editorial substance from our programming team and networking value into marketing urgency.
Analytical skills and a data‑driven mindset, coupled with a passion for creativity and forward‑thinking flair.
Experience with the test‑learn‑measure approach to rapidly validate marketing hypotheses.
Experience analyzing results and situations, getting to solutions and making recommendations quickly.
Ability to embrace and drive change in a high‑pace environment.
Excellent written and verbal communication, along with strong interpersonal skills.
Who We Are The Real Deal is the largest real‑estate news outlet in the US, reaching millions of professionals daily through our media channels. We have received 60+ awards for editorial excellence over the past six years, including the General Excellence award from the Society of Business Writers and Editors. The Real Deal is one of the 300‑most visited web sites in the US, with a wealthiest and among the most educated audience of any site.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We partner with our employees to support diversity and inclusion in the workplace and through higher education programs supporting rising journalists.
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Marketing Manager - Events
role at
The Real Deal
Base pay range: $80,000.00/yr - $95,000.00/yr
This position requires a presence in New York.
As the leading news organization for independent real estate journalism, The Real Deal produces more than 20 high‑stakes events each year, ranging from large‑format trade shows and conferences to executive‑level forums and custom events for our clients.
As Events Marketing Manager, you will play a pivotal role in generating awareness, interest, and attendance for our events portfolio, directly contributing to the new business growth and success of the group.
You will report to the Head of Marketing and work in our office, located near Hudson Yards, 3× a week.
What You’ll Do
Develop and execute multi‑channel campaign plans to drive awareness and conversion of our event propositions, including email, digital media, owned media, paid media, social, print, sales, and partnerships.
Proactively analyze in‑cycle campaigns using real‑time data, drawing on successes and failures to rapidly optimize tactics and deliver on demanding acquisition goals.
Take full ownership of all event websites to ensure a premium, conversion‑focused customer experience that clearly articulates our events’ value proposition.
Collaborate with design, programming, event operations, and paid media teams to derive creative ways to drive audience acquisition.
Work closely with the Head of Marketing to develop targeted audience segmentation, identify data gaps in key markets, and define strategies to engage high‑value principals and investors.
Deliver the marketing plan to your direct manager and wider team for each event.
Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns.
Continuously analyze B2B event performance, collaborating with team members to identify opportunities for optimization and implement strategies to enhance outcomes.
Engage with stakeholders to align marketing objectives and reporting.
What You Bring
At least 5 years of progressively responsible marketing experience, ideally in B2B publishing, events, media, or agency equivalent.
Understanding of the events ecosystem and varying formats, including trade shows, conferences, networking events, and bespoke programs.
Expert experience with event registration, CMS, email marketing platforms (e.g., Sailthru), and project management systems (e.g., Asana).
Ability to work collaboratively and cross‑functionally with dedicated and centralized teams, translating editorial substance from our programming team and networking value into marketing urgency.
Analytical skills and a data‑driven mindset, coupled with a passion for creativity and forward‑thinking flair.
Experience with the test‑learn‑measure approach to rapidly validate marketing hypotheses.
Experience analyzing results and situations, getting to solutions and making recommendations quickly.
Ability to embrace and drive change in a high‑pace environment.
Excellent written and verbal communication, along with strong interpersonal skills.
Who We Are The Real Deal is the largest real‑estate news outlet in the US, reaching millions of professionals daily through our media channels. We have received 60+ awards for editorial excellence over the past six years, including the General Excellence award from the Society of Business Writers and Editors. The Real Deal is one of the 300‑most visited web sites in the US, with a wealthiest and among the most educated audience of any site.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We partner with our employees to support diversity and inclusion in the workplace and through higher education programs supporting rising journalists.
#J-18808-Ljbffr