Crossover
Content Marketing Manager, 2 Hour Learning (Remote) - $150,000/year USD
Crossover, Charlotte, North Carolina, United States, 28245
Join to apply for the
Content Marketing Manager, 2 Hour Learning (Remote) – $150,000/year USD
role at
Crossover .
This range is provided by Crossover. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $75.00/hr – $75.00/hr
This role is for marketers who want to drive measurable impact outside the constraints of oversized, slow‑moving teams. 2 Hour Learning has developed a model in which students complete their academics in two hours per day while consistently exceeding national performance standards. The results are validated: average SAT scores above 1470, admissions to leading universities, and an AI‑supported system that returns time to students for pursuits beyond the classroom. We are now entering a growth phase. You will design and operate the system that powers it. This position has full accountability for marketing across our Private School division, aligning B2B outreach to school decision‑makers with B2C engagement of parents into one integrated, performance‑oriented framework. You will direct performance marketing, SEO, content development, advocacy initiatives, and public relations—all with a singular objective: generating verified school adoption and building nationwide parent engagement.
You will operate with independence and precision. Your success will be tracked through data, not presentations. Your efforts will influence how educational institutions approach learning design, time allocation, and student potential. If you are a strategic operator ready to prove your capability in a category that matters, this opportunity is built for you.
What You Will Be Doing
Take ownership of the marketing strategy and execution for the Private School division, synchronizing B2B (school leader) and B2C (parent) initiatives into a unified growth system.
Design and run multichannel campaigns spanning paid media, SEO, public relations, and lifecycle marketing to produce quantifiable MQL, CPL, and school conversion metrics.
Oversee and refine the complete marketing funnel—from initial lead generation through nurture sequences—using HubSpot and Salesforce to maintain comprehensive performance tracking.
Expand the FutureFirst Families program into a nationwide advocacy network by transforming parent enthusiasm into measurable pipeline impact.
Leverage our institutional credibility via conferences, thought leadership content, and earned media placements—positioning 2 Hour Learning as the industry standard for mastery‑based learning.
What You Won’t Be Doing
Tracking surface‑level metrics disconnected from real adoption or revenue conversion.
Navigating bureaucratic approval processes across multiple stakeholder layers before executing campaigns.
Operating isolated B2B or B2C programs that fail to integrate with overarching business objectives.
Promoting an unproven product with ambiguous results or questionable effectiveness.
Executing narrow tactical tasks without strategic control or decision‑making authority.
Key Responsibilities
Drive nationwide adoption of 2 Hour Learning's validated educational model by constructing a results‑driven marketing system that produces measurable school conversions and parent‑driven advocacy momentum.
Basic Requirements
At least 5 years of experience in integrated marketing, including paid media, content, SEO, and CRM‑driven growth programs.
Experience leading multi‑channel marketing initiatives that deliver measurable outcomes across B2B (schools) and B2C (parents) audiences.
Experience managing agencies and vendor partners across creative, paid media, SEO, and PR.
Experience using MarTech tools such as HubSpot or Salesforce to manage funnel performance, attribution, and ROI.
Nice‑to‑have Requirements
Experience scaling parent or community advocacy programs.
Prior work in private K‑12 education or directly marketing to school leaders.
Background in content strategy and SEO with measurable growth outcomes.
Media or conference exposure that built category leadership or company visibility.
About 2 Hour Learning Education is broken, but 2 Hour Learning is proving it doesn’t have to be. They’re tearing down the outdated one‑size‑fits‑all model and replacing it with AI‑driven personalized learning that helps kids master academics in just two hours a day. With students consistently ranking in the top 1‑2% nationally and the top 20% achieving an astonishing 6.5× growth, they’re proving that smarter learning is possible.
They offer a dynamic, on‑campus and remote‑friendly environment where innovators, educators, and AI specialists can be part of fixing a broken school system.
2 Hour Learning is reprogramming learning for the AI era.
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us This is a full‑time (40 hours per week), long‑term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $75 USD/hour, which equates to $150,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Crossover Job Code: LJ-5512-US-Charlott-ContentMarketi
#J-18808-Ljbffr
Content Marketing Manager, 2 Hour Learning (Remote) – $150,000/year USD
role at
Crossover .
This range is provided by Crossover. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $75.00/hr – $75.00/hr
This role is for marketers who want to drive measurable impact outside the constraints of oversized, slow‑moving teams. 2 Hour Learning has developed a model in which students complete their academics in two hours per day while consistently exceeding national performance standards. The results are validated: average SAT scores above 1470, admissions to leading universities, and an AI‑supported system that returns time to students for pursuits beyond the classroom. We are now entering a growth phase. You will design and operate the system that powers it. This position has full accountability for marketing across our Private School division, aligning B2B outreach to school decision‑makers with B2C engagement of parents into one integrated, performance‑oriented framework. You will direct performance marketing, SEO, content development, advocacy initiatives, and public relations—all with a singular objective: generating verified school adoption and building nationwide parent engagement.
You will operate with independence and precision. Your success will be tracked through data, not presentations. Your efforts will influence how educational institutions approach learning design, time allocation, and student potential. If you are a strategic operator ready to prove your capability in a category that matters, this opportunity is built for you.
What You Will Be Doing
Take ownership of the marketing strategy and execution for the Private School division, synchronizing B2B (school leader) and B2C (parent) initiatives into a unified growth system.
Design and run multichannel campaigns spanning paid media, SEO, public relations, and lifecycle marketing to produce quantifiable MQL, CPL, and school conversion metrics.
Oversee and refine the complete marketing funnel—from initial lead generation through nurture sequences—using HubSpot and Salesforce to maintain comprehensive performance tracking.
Expand the FutureFirst Families program into a nationwide advocacy network by transforming parent enthusiasm into measurable pipeline impact.
Leverage our institutional credibility via conferences, thought leadership content, and earned media placements—positioning 2 Hour Learning as the industry standard for mastery‑based learning.
What You Won’t Be Doing
Tracking surface‑level metrics disconnected from real adoption or revenue conversion.
Navigating bureaucratic approval processes across multiple stakeholder layers before executing campaigns.
Operating isolated B2B or B2C programs that fail to integrate with overarching business objectives.
Promoting an unproven product with ambiguous results or questionable effectiveness.
Executing narrow tactical tasks without strategic control or decision‑making authority.
Key Responsibilities
Drive nationwide adoption of 2 Hour Learning's validated educational model by constructing a results‑driven marketing system that produces measurable school conversions and parent‑driven advocacy momentum.
Basic Requirements
At least 5 years of experience in integrated marketing, including paid media, content, SEO, and CRM‑driven growth programs.
Experience leading multi‑channel marketing initiatives that deliver measurable outcomes across B2B (schools) and B2C (parents) audiences.
Experience managing agencies and vendor partners across creative, paid media, SEO, and PR.
Experience using MarTech tools such as HubSpot or Salesforce to manage funnel performance, attribution, and ROI.
Nice‑to‑have Requirements
Experience scaling parent or community advocacy programs.
Prior work in private K‑12 education or directly marketing to school leaders.
Background in content strategy and SEO with measurable growth outcomes.
Media or conference exposure that built category leadership or company visibility.
About 2 Hour Learning Education is broken, but 2 Hour Learning is proving it doesn’t have to be. They’re tearing down the outdated one‑size‑fits‑all model and replacing it with AI‑driven personalized learning that helps kids master academics in just two hours a day. With students consistently ranking in the top 1‑2% nationally and the top 20% achieving an astonishing 6.5× growth, they’re proving that smarter learning is possible.
They offer a dynamic, on‑campus and remote‑friendly environment where innovators, educators, and AI specialists can be part of fixing a broken school system.
2 Hour Learning is reprogramming learning for the AI era.
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us This is a full‑time (40 hours per week), long‑term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $75 USD/hour, which equates to $150,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Crossover Job Code: LJ-5512-US-Charlott-ContentMarketi
#J-18808-Ljbffr