Insight Global
Base Pay Range
$120,000.00/yr - $150,000.00/yr
Job Overview The Manager, Marketing Technology is pivotal to the Data-Driven Experience (DDX) team, responsible for overseeing marketing technology/database operations and new development as well as coordinating a matrixed team in executing all DDX deliverables across marketing automation, customer insights + visualization, and marketing measurement. The Manager, Marketing Technology will define and oversee processes for intake and workflow, quality control, governance, and documentation across the full DDX team. These efforts will support in driving greater insights, personalization, engagement, and improved lead nurturing for all business-to-business market segments, as well as the direct-to-consumer market segment. On an ongoing basis, the person in this role will lead the management of day-to-day DDX team operations – focused on integrations between our customer data platform, digital data source systems, our marketing data warehouse, and reporting environments. This role will facilitate extensions/integrations of additional digital data/data sources as appropriate, under the guidance of the Marketing Director, DDX. This role will also facilitate requirements gathering/scoping, implementation, and ongoing management of the technical components of related marketing initiatives, such as quality checks of data sets, consulting on business rules and logic for integrations, and/or coordination of ad-hoc data sizing requests.
Position Requirements
Bachelor’s Degree in Computer Science, Information Technology, Math, Software Engineering or related field
Required Qualifications
Core understanding of relational database design concepts (ex: table design, table relationships; 1:1; 1-many), primary & foreign key designations, etc.).
Core understanding of omni-channel platforms, data flows, and MarTech capabilities
Competency in writing, interpreting, trouble shooting and summarizing basic to intermediate SQL queries
5+ years working with and writing detailed requirement specifications for data warehouses/infrastructure/processes and/or database delivery
5+ years working with IT methodologies (ex: Systems Development Life Cycle, Agile and/or Waterfall), test planning and use cases
Excellent communication (verbal and written) skills
Demonstrated ability to influence without authority
Can translate technical ideas into non-technical terms without sacrificing the quality of information given
Effective problem-solver, able to think through and propose alternative options
Preferred Qualifications
Experience with B2B and B2C customer data
Experience administering business intelligence or data visualization platforms
Experienced user in Tableau or similar
Experience in Digital Analytics platforms and integration
8+ years working with and writing detailed requirement specifications for data warehouses/infrastructure/processes and/or database delivery
8+ years working with IT methodologies (ex: Systems Development Life Cycle, Agile and/or Waterfall), test planning and use cases
Technical/Skill Requirements Required
Experience in SQL programming, SQL server data types and functions
Knowledge of relational database structures, documentation and processes
Experienced user in Tableau or similar
Preferred
Familiar with developing SSIS packages to perform ETL functions in a data warehouse environment
Experience administering business intelligence or data visualization platforms
Seniority Level
Mid-Senior level
Employment Type
Full-time
Job Function
Information Technology and Marketing
Industries
Manufacturing
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Job Overview The Manager, Marketing Technology is pivotal to the Data-Driven Experience (DDX) team, responsible for overseeing marketing technology/database operations and new development as well as coordinating a matrixed team in executing all DDX deliverables across marketing automation, customer insights + visualization, and marketing measurement. The Manager, Marketing Technology will define and oversee processes for intake and workflow, quality control, governance, and documentation across the full DDX team. These efforts will support in driving greater insights, personalization, engagement, and improved lead nurturing for all business-to-business market segments, as well as the direct-to-consumer market segment. On an ongoing basis, the person in this role will lead the management of day-to-day DDX team operations – focused on integrations between our customer data platform, digital data source systems, our marketing data warehouse, and reporting environments. This role will facilitate extensions/integrations of additional digital data/data sources as appropriate, under the guidance of the Marketing Director, DDX. This role will also facilitate requirements gathering/scoping, implementation, and ongoing management of the technical components of related marketing initiatives, such as quality checks of data sets, consulting on business rules and logic for integrations, and/or coordination of ad-hoc data sizing requests.
Position Requirements
Bachelor’s Degree in Computer Science, Information Technology, Math, Software Engineering or related field
Required Qualifications
Core understanding of relational database design concepts (ex: table design, table relationships; 1:1; 1-many), primary & foreign key designations, etc.).
Core understanding of omni-channel platforms, data flows, and MarTech capabilities
Competency in writing, interpreting, trouble shooting and summarizing basic to intermediate SQL queries
5+ years working with and writing detailed requirement specifications for data warehouses/infrastructure/processes and/or database delivery
5+ years working with IT methodologies (ex: Systems Development Life Cycle, Agile and/or Waterfall), test planning and use cases
Excellent communication (verbal and written) skills
Demonstrated ability to influence without authority
Can translate technical ideas into non-technical terms without sacrificing the quality of information given
Effective problem-solver, able to think through and propose alternative options
Preferred Qualifications
Experience with B2B and B2C customer data
Experience administering business intelligence or data visualization platforms
Experienced user in Tableau or similar
Experience in Digital Analytics platforms and integration
8+ years working with and writing detailed requirement specifications for data warehouses/infrastructure/processes and/or database delivery
8+ years working with IT methodologies (ex: Systems Development Life Cycle, Agile and/or Waterfall), test planning and use cases
Technical/Skill Requirements Required
Experience in SQL programming, SQL server data types and functions
Knowledge of relational database structures, documentation and processes
Experienced user in Tableau or similar
Preferred
Familiar with developing SSIS packages to perform ETL functions in a data warehouse environment
Experience administering business intelligence or data visualization platforms
Seniority Level
Mid-Senior level
Employment Type
Full-time
Job Function
Information Technology and Marketing
Industries
Manufacturing
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