Cisco
Marketing Operations Manager - Marketing Technology, Remote
Cisco, Dallas, Texas, United States, 75215
Marketing Operations Manager - Marketing Technology, Remote
This is a United States remote position. Splunk is looking for a Marketing Operations Manager - Marketing Technology who will be responsible for building, maintaining, and optimizing our Marketo instance. You will partner closely with Marketing Strategy, Campaign Operations, Field Marketing, RevOps, Sales, and Data Analytics to enable efficient, data‑driven marketing implementations, technologies, and workflows at scale.
Your Impact
Act as a Marketo administrator and technical steward, ensuring operational excellence
Build, maintain, and optimize our Marketo instance to meet company‑wide marketing needs
Ensure marketing workflows are accurate, efficient, and scalable
Partner with cross‑functional teams to improve marketing processes and integrations
Lead marketing automation initiatives to enhance efficiency, accuracy, and campaign performance
Responsibilities
Act as Marketo Administrator — monitor KPIs, ensure database hygiene, maintain email deliverability, manage campaign setup, and track network status.
Configure and maintain integrations across our Marketo instance.
Automate recurring workflows and processes using tools such as Openprise to increase efficiency and accuracy.
Develop and enforce best practices and governance for Marketo usage — including naming conventions, folder management, process documentation, and version control.
Collaborate with marketing strategy, sales operations, and data teams to keep all workflows accurate and efficient.
Provide technical support to the broader marketing organization (campaign execution, email templates, landing pages, and forms).
Design, implement, maintain, and optimize Marketo campaigns, programs, and engagement paths.
Maintain a modular, scalable Marketo architecture (including lead lifecycle, scoring, segmentation, nurturing, and triggers).
Stay current on Marketo and marketing automation trends while evaluating and introducing new tools and integrations.
Train and mentor team members and stakeholders on best practices and capabilities within Marketo.
Minimum Qualifications
Bachelor’s degree in Marketing, Business, Computer Science, or related field (or equivalent experience).
Marketo Certification(s).
4+ years of experience with Marketo or comparable marketing automation platforms.
Preferred Qualifications
Deep understanding of email deliverability, lead lifecycle, scoring, segmentation, and nurture programs.
Excellent project management skills with the ability to prioritize and manage multiple work streams under tight deadlines.
Strong communication skills to effectively work across both technical and non-technical teams.
Familiarity with AGILE/SCRUM process management methodologies.
Prior experience working in B2B SaaS or a high‑tech environment.
Ability to train and mentor teams on marketing automation best practices.
Demonstrated success in optimizing and scaling marketing automation systems in a growth environment.
Experience integrating Marketo as part of a larger RevOps infrastructure.
Strong cross‑functional collaboration skills with the ability to influence process improvements.
Experience managing integrations between marketing automation and CRM systems (e.g., Salesforce) and other data sources.
Experience with REST/SOAP APIs, Webhooks, JavaScript (or similar technologies).
Experience using data tools (e.g., Tableau, Snowflake).
Strong problem‑solving skills with the ability to troubleshoot complex campaign logic and data flows.
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Your Impact
Act as a Marketo administrator and technical steward, ensuring operational excellence
Build, maintain, and optimize our Marketo instance to meet company‑wide marketing needs
Ensure marketing workflows are accurate, efficient, and scalable
Partner with cross‑functional teams to improve marketing processes and integrations
Lead marketing automation initiatives to enhance efficiency, accuracy, and campaign performance
Responsibilities
Act as Marketo Administrator — monitor KPIs, ensure database hygiene, maintain email deliverability, manage campaign setup, and track network status.
Configure and maintain integrations across our Marketo instance.
Automate recurring workflows and processes using tools such as Openprise to increase efficiency and accuracy.
Develop and enforce best practices and governance for Marketo usage — including naming conventions, folder management, process documentation, and version control.
Collaborate with marketing strategy, sales operations, and data teams to keep all workflows accurate and efficient.
Provide technical support to the broader marketing organization (campaign execution, email templates, landing pages, and forms).
Design, implement, maintain, and optimize Marketo campaigns, programs, and engagement paths.
Maintain a modular, scalable Marketo architecture (including lead lifecycle, scoring, segmentation, nurturing, and triggers).
Stay current on Marketo and marketing automation trends while evaluating and introducing new tools and integrations.
Train and mentor team members and stakeholders on best practices and capabilities within Marketo.
Minimum Qualifications
Bachelor’s degree in Marketing, Business, Computer Science, or related field (or equivalent experience).
Marketo Certification(s).
4+ years of experience with Marketo or comparable marketing automation platforms.
Preferred Qualifications
Deep understanding of email deliverability, lead lifecycle, scoring, segmentation, and nurture programs.
Excellent project management skills with the ability to prioritize and manage multiple work streams under tight deadlines.
Strong communication skills to effectively work across both technical and non-technical teams.
Familiarity with AGILE/SCRUM process management methodologies.
Prior experience working in B2B SaaS or a high‑tech environment.
Ability to train and mentor teams on marketing automation best practices.
Demonstrated success in optimizing and scaling marketing automation systems in a growth environment.
Experience integrating Marketo as part of a larger RevOps infrastructure.
Strong cross‑functional collaboration skills with the ability to influence process improvements.
Experience managing integrations between marketing automation and CRM systems (e.g., Salesforce) and other data sources.
Experience with REST/SOAP APIs, Webhooks, JavaScript (or similar technologies).
Experience using data tools (e.g., Tableau, Snowflake).
Strong problem‑solving skills with the ability to troubleshoot complex campaign logic and data flows.
#J-18808-Ljbffr