True Media
Media Buyer, Spot Activation
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home.
Responsible for the tactical planning, purchase, execution and delivery of approved media plans across media, digital video, and audio channels.
Essential Duties and Responsibilities
Participate in media planning/buying discussions relative to assigned client portfolio and channels. Develop and execute each client’s tactical media plan within relevant channels and subsequent execution and delivery.
Work seamlessly with Activation Strategy Supervisor/AMD/Director to integrate solutions into media plans for clients. Issue RFI and RFP efforts with existing and new vendors.
Understand measurement strategies developed by Client Strategy team and effectively demonstrate how those are interpreted in tactical media evaluation and campaign setup among channel specialties.
Study and compile data to identify desired tactics for media vehicles, including measurability and targetability, scale, and efficiency. Develop agency Point of Views (POVs) on various aspects of specialty channels for internal and/or external communications.
Negotiate best possible rates that will deliver planned exposure. Secure relevant added value for all clients.
Coordinate troubleshooting with appropriate departments/teams.
Develop and maintain vendor relationships, forming partnerships and seeking innovative approaches/opportunities.
Qualifications
Two to five years of professional work experience in media planning and buying.
Strong understanding of media fundamentals including media math, reach/frequency, consumer/market research, plan development, analytics, measurement strategies laddering to business goals.
Ability to communicate effectively with supervisors, senior strategists and team leads regarding tactical strategies, ad specifications and campaign delivery requirements.
Able to analyze metrics from campaigns and provide insightful and constructive observations/recommendations to internal teams and clients.
Develop and maintain positive relationships with vendors and demonstrate good negotiation skills that lead to competitive media rates for clients and agency.
Proficient with media tools and systems, including Advantage, Strata, eTelmar, Scarborough, Simmons, Media Audit, Nielsen, Comscore among others.
Education
Bachelor’s degree from a four‑year college or university, preferably in advertising, marketing, or communications; or an equivalent combination of education and experience.
Total Perks Package
The chance to be a part of a growing company and the next success story.
Amazing opportunities for career development.
Recognition programs.
Employee referral bonus.
Hybrid work options; 3 days in the office, 2 days working from home.
Fun and collaborative work environment.
Casual dress code.
Insurance coverage: medical, dental, vision, life, and disability.
401(k) retirement plan with employer 3% match.
Work/life benefits, including mental health and wellbeing support.
Robust paid time off program, increasing with years of employment.
Paid holidays, including agency closing Christmas Eve to New Years Day.
Maternity, paternity, and adoption paid time off, plus voluntary paid leave bank.
Employment Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Advertising Services
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Responsible for the tactical planning, purchase, execution and delivery of approved media plans across media, digital video, and audio channels.
Essential Duties and Responsibilities
Participate in media planning/buying discussions relative to assigned client portfolio and channels. Develop and execute each client’s tactical media plan within relevant channels and subsequent execution and delivery.
Work seamlessly with Activation Strategy Supervisor/AMD/Director to integrate solutions into media plans for clients. Issue RFI and RFP efforts with existing and new vendors.
Understand measurement strategies developed by Client Strategy team and effectively demonstrate how those are interpreted in tactical media evaluation and campaign setup among channel specialties.
Study and compile data to identify desired tactics for media vehicles, including measurability and targetability, scale, and efficiency. Develop agency Point of Views (POVs) on various aspects of specialty channels for internal and/or external communications.
Negotiate best possible rates that will deliver planned exposure. Secure relevant added value for all clients.
Coordinate troubleshooting with appropriate departments/teams.
Develop and maintain vendor relationships, forming partnerships and seeking innovative approaches/opportunities.
Qualifications
Two to five years of professional work experience in media planning and buying.
Strong understanding of media fundamentals including media math, reach/frequency, consumer/market research, plan development, analytics, measurement strategies laddering to business goals.
Ability to communicate effectively with supervisors, senior strategists and team leads regarding tactical strategies, ad specifications and campaign delivery requirements.
Able to analyze metrics from campaigns and provide insightful and constructive observations/recommendations to internal teams and clients.
Develop and maintain positive relationships with vendors and demonstrate good negotiation skills that lead to competitive media rates for clients and agency.
Proficient with media tools and systems, including Advantage, Strata, eTelmar, Scarborough, Simmons, Media Audit, Nielsen, Comscore among others.
Education
Bachelor’s degree from a four‑year college or university, preferably in advertising, marketing, or communications; or an equivalent combination of education and experience.
Total Perks Package
The chance to be a part of a growing company and the next success story.
Amazing opportunities for career development.
Recognition programs.
Employee referral bonus.
Hybrid work options; 3 days in the office, 2 days working from home.
Fun and collaborative work environment.
Casual dress code.
Insurance coverage: medical, dental, vision, life, and disability.
401(k) retirement plan with employer 3% match.
Work/life benefits, including mental health and wellbeing support.
Robust paid time off program, increasing with years of employment.
Paid holidays, including agency closing Christmas Eve to New Years Day.
Maternity, paternity, and adoption paid time off, plus voluntary paid leave bank.
Employment Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Advertising Services
#J-18808-Ljbffr