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Midwest Startups

Events Marketing Manager

Midwest Startups, Cincinnati, Ohio, United States, 45208

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About Us:

Carefeed is the all‑in‑one technology platform that helps senior living and long‑term care providers simplify daily operations across every community. It automates and organizes the work teams handle each day so they are not relying on paper, spreadsheets, calls, emails, or disconnected tools.

Communities use Carefeed for communication, e‑signatures, payments, surveys, training, and reporting in a single connected system. It integrates with EHR and HR systems and uses AI to reduce manual work, giving teams hours back each week to spend more time with residents, while also giving families the information they need.

Trusted by thousands of communities across the US and Canada, Carefeed is simple to learn, powerful to use, and built for the pace and pressure of multi‑community care.

About the Opportunity We’re looking for an Events Marketing Manager who loves event planning as much as they love the senior living world and the people who make it work. This role is for someone who brings energy, jumps in, solves problems on the fly and wants to help more communities use Carefeed to make life easier for staff and residents.

You’ll manage 35 plus events a year including conferences, trade shows, state association partnerships, webinars and our podcast. You’ll elevate our booth presence, create cohesive themes, grow our relationships with associations, secure more speaking opportunities and make sure every event feels thoughtful and on brand. This means you’ll also manage the logistics, the shipping, the deadlines, and the many moving parts that come with running great events.

You will work closely with sales to plan outreach before events and follow up after. You will enrich attendee lists, track leads and help the team show up prepared. You will also learn or already know how to run webinars and podcast recordings. Curiosity matters here, especially when it comes to using AI to lighten repetitive work.

This role is on‑site in Cincinnati and reports to the VP of Marketing.

Responsibilities

Plan and execute memorable events

Manage every detail of Carefeed’s event presence including booth theme, materials, swag, shipping, exhibitor services and vendor coordination

Own the full event calendar and make sure each event aligns with company goals

Raise the quality of our events year over year through better themes, improved design and stronger relationships with associations

Handle all logistics from registration to on‑site setup and teardown

Support sales at every stage

Align with sales on pre‑event outreach, on site plans and post event follow up

Prepare materials such as messaging, collateral, decks, talking points and follow up templates

Track and report leads and event performance and ensure data is clean and correctly attributed

Create engaging experiences

Develop on brand booth ideas that catch attention and encourage conversation

Bring creative thinking to giveaways, activities and engagement tactics that fit who we are

Look for opportunities to make Carefeed stand out positively in a crowded space

Manage webinars and podcast operations

Run the tech and logistics for webinars and support speakers

Help schedule, coordinate and manage the recording process for the Carefeed podcast

Measure results and improve

Enrich conference lists with missing data

Track metrics such as leads, pipeline and cost per lead

Recommend improvements based to performance and feedback

Manage budgets and maintain strong relationships with national and state associations

Skills

Strong project management skills

with the ability to juggle multiple deadlines

Excellent communication and collaboration skills

Familiarity with HubSpot and virtual event tools , or a demonstrated ability to learn new software

Curiosity about new tools, including AI , to streamline and improve workflows

Calm under pressure

with the ability to adapt seamlessly to change

Genuine interest in the senior living industry

and the people who work in it

Qualifications

3+ of experience in event marketing (B2B SaaS or healthcare preferred)

Proven ability to plan and execute a high volume of events

On‑site in Cincinnati

Work Location:

On‑site in Cincinnati, OH

FLSA Status:

Full‑time, Exempt

Travel Requirement:

Up to 10% for conferences and events

What You’ll Love

Join a fast‑growing startup making a real impact in the lives of senior care providers and their communities

Comprehensive medical, dental, and vision insurance to support your health and well‑being

401(k) plan to help you plan for the future

Paid vacation, sick time, and company‑paid holidays to support work‑life balance

A culture that values growth and development, with opportunities to grow your career as we scale

Carefeed provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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