Gusto
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Product Designer, Growth Leads
role at
Gusto
Gusto is a people‑first payroll and benefits platform that helps small businesses grow. Our mission is to give small business owners all the tools and resources they need to thrive.
About the Role: We are hiring a Senior Staff Product Designer to shape Gusto’s top‑of‑funnel experience on Gusto.com as part of the Growth Leads team. This is a rare opportunity to influence how hundreds of thousands of small businesses discover, learn about, and ultimately decide to try Gusto.
You’ll craft high‑impact, conversion‑optimized experiences that drive qualified leads and reflect Gusto’s brand and values. As a key member of the Growth Leads team, you’ll shape how new customers—from employers to accountants—discover and engage with Gusto across Gusto.com. You’ll bring together visual and interaction design excellence, marketing and conversion sensibilities, and a systems mindset for CMS‑driven platforms.
With Gusto’s goal of becoming an AI‑native company, you’ll explore AI technologies to personalize customer experiences, boost conversion, and drive responsible, human‑centered design.
Day‑to‑day responsibilities:
Drive the end‑to‑end design strategy and execution across Gusto.com and other top‑of‑funnel touchpoints, including campaign‑driven experiences.
Lead vision work to evolve the Gusto.com experience, balancing long‑term strategic thinking with iterative improvements that drive immediate impact.
Craft elegant, conversion‑optimized user experiences that clearly communicate Gusto’s value proposition and build trust with diverse audiences.
Design for modularity and scale, balancing compelling brand storytelling with CMS and system constraints.
Drive personalized, high‑impact user journeys tailored to varied customer segments and needs.
Partner with Marketing, Product, Engineering, and Data to craft and test data‑informed hypotheses and launch rapid, iterative experiments.
Develop and execute experimentation programs to optimize user flows and inform decisions at scale.
Stay ahead of how AI is transforming organic search and discovery, evolving Gusto.com’s architecture and content strategy to remain optimized for SEO and localized (GEO) behaviors.
Leverage AI‑assisted tools and insights to prototype faster, surface opportunities, and design personalized experiences that improve conversion.
Collaborate with cross‑functional partners to define responsible, transparent, and human‑centered uses of AI in growth and acquisition experiences.
Explore and prototype AI‑enhanced CMS workflows that enable dynamic content creation, intelligent segmentation, and faster test iteration.
Evolve Gusto’s design system and brand language to support intelligent, adaptive experiences—balancing automation with human creativity and craft.
Advocate for customer‑first, empathetic design thinking that supports trust‑centered growth.
Mentor and uplift designers across the Growth team—fostering craft, experimentation, and AI fluency across design practice.
Qualifications:
10+ years of product design experience with a strong focus on growth, marketing, funnel optimization, and crafting top‑of‑funnel experiences.
A portfolio that showcases elegant, high‑conversion design work across web and responsive surfaces.
Proven ability to design for CMS‑driven systems, modular frameworks, and complex, interconnected product experiences.
Deep understanding of information architecture, UX best practices, and service design principles—especially for lead generation and content‑heavy surfaces.
Strong visual craft with a sharp eye for layout, hierarchy, and brand storytelling.
Demonstrated ability to translate user research and data into clear, actionable design solutions.
Experience defining and prioritizing high‑impact design work in collaboration with cross‑functional teams.
Fluency with modern AI and design tools (e.g., AI‑assisted prototyping, generative content systems, predictive analytics) or a strong desire to learn and experiment with them.
Ability to connect emerging AI capabilities to business and customer value—balancing innovation with ethical and transparent design practices.
Curiosity and self‑motivation to explore how AI can accelerate creativity, experimentation, and customer understanding.
Strong communication and collaboration skills, with a low‑ego, team‑first mindset.
Comfortable working in ambiguity and driving progress in fast‑paced, iterative environments.
A track record of mentoring and coaching designers to elevate team‑wide design quality.
Benefits & Compensation Competitive salary range: $172,000–$215,000 (Denver & remote), $202,000–$253,000 (San Francisco, Seattle, New York). Equity in Gusto and a comprehensive benefits package are included. Full‑time remote with the option to work from our Denver, San Francisco, or New York City offices 2–3 days per week.
Gusto is an equal opportunity employer. We don’t discriminate on the basis of race, color, religion, national origin, age, sex, pregnancy, marital status, ancestry, disability, veteran status, gender identity or expression, sexual orientation, or other legally protected characteristic. Qualified applicants with criminal histories are considered in compliance with applicable law.
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Product Designer, Growth Leads
role at
Gusto
Gusto is a people‑first payroll and benefits platform that helps small businesses grow. Our mission is to give small business owners all the tools and resources they need to thrive.
About the Role: We are hiring a Senior Staff Product Designer to shape Gusto’s top‑of‑funnel experience on Gusto.com as part of the Growth Leads team. This is a rare opportunity to influence how hundreds of thousands of small businesses discover, learn about, and ultimately decide to try Gusto.
You’ll craft high‑impact, conversion‑optimized experiences that drive qualified leads and reflect Gusto’s brand and values. As a key member of the Growth Leads team, you’ll shape how new customers—from employers to accountants—discover and engage with Gusto across Gusto.com. You’ll bring together visual and interaction design excellence, marketing and conversion sensibilities, and a systems mindset for CMS‑driven platforms.
With Gusto’s goal of becoming an AI‑native company, you’ll explore AI technologies to personalize customer experiences, boost conversion, and drive responsible, human‑centered design.
Day‑to‑day responsibilities:
Drive the end‑to‑end design strategy and execution across Gusto.com and other top‑of‑funnel touchpoints, including campaign‑driven experiences.
Lead vision work to evolve the Gusto.com experience, balancing long‑term strategic thinking with iterative improvements that drive immediate impact.
Craft elegant, conversion‑optimized user experiences that clearly communicate Gusto’s value proposition and build trust with diverse audiences.
Design for modularity and scale, balancing compelling brand storytelling with CMS and system constraints.
Drive personalized, high‑impact user journeys tailored to varied customer segments and needs.
Partner with Marketing, Product, Engineering, and Data to craft and test data‑informed hypotheses and launch rapid, iterative experiments.
Develop and execute experimentation programs to optimize user flows and inform decisions at scale.
Stay ahead of how AI is transforming organic search and discovery, evolving Gusto.com’s architecture and content strategy to remain optimized for SEO and localized (GEO) behaviors.
Leverage AI‑assisted tools and insights to prototype faster, surface opportunities, and design personalized experiences that improve conversion.
Collaborate with cross‑functional partners to define responsible, transparent, and human‑centered uses of AI in growth and acquisition experiences.
Explore and prototype AI‑enhanced CMS workflows that enable dynamic content creation, intelligent segmentation, and faster test iteration.
Evolve Gusto’s design system and brand language to support intelligent, adaptive experiences—balancing automation with human creativity and craft.
Advocate for customer‑first, empathetic design thinking that supports trust‑centered growth.
Mentor and uplift designers across the Growth team—fostering craft, experimentation, and AI fluency across design practice.
Qualifications:
10+ years of product design experience with a strong focus on growth, marketing, funnel optimization, and crafting top‑of‑funnel experiences.
A portfolio that showcases elegant, high‑conversion design work across web and responsive surfaces.
Proven ability to design for CMS‑driven systems, modular frameworks, and complex, interconnected product experiences.
Deep understanding of information architecture, UX best practices, and service design principles—especially for lead generation and content‑heavy surfaces.
Strong visual craft with a sharp eye for layout, hierarchy, and brand storytelling.
Demonstrated ability to translate user research and data into clear, actionable design solutions.
Experience defining and prioritizing high‑impact design work in collaboration with cross‑functional teams.
Fluency with modern AI and design tools (e.g., AI‑assisted prototyping, generative content systems, predictive analytics) or a strong desire to learn and experiment with them.
Ability to connect emerging AI capabilities to business and customer value—balancing innovation with ethical and transparent design practices.
Curiosity and self‑motivation to explore how AI can accelerate creativity, experimentation, and customer understanding.
Strong communication and collaboration skills, with a low‑ego, team‑first mindset.
Comfortable working in ambiguity and driving progress in fast‑paced, iterative environments.
A track record of mentoring and coaching designers to elevate team‑wide design quality.
Benefits & Compensation Competitive salary range: $172,000–$215,000 (Denver & remote), $202,000–$253,000 (San Francisco, Seattle, New York). Equity in Gusto and a comprehensive benefits package are included. Full‑time remote with the option to work from our Denver, San Francisco, or New York City offices 2–3 days per week.
Gusto is an equal opportunity employer. We don’t discriminate on the basis of race, color, religion, national origin, age, sex, pregnancy, marital status, ancestry, disability, veteran status, gender identity or expression, sexual orientation, or other legally protected characteristic. Qualified applicants with criminal histories are considered in compliance with applicable law.
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