Roku
About Roku
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we aim to power every television in the world. Roku pioneered streaming to the TV and our mission is to connect the entire TV ecosystem, enabling consumers to access content they love, helping publishers monetize large audiences, and providing advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable contribution. We are a fast-growing public company where no one is a bystander, and you will gain meaningful experience across a variety of disciplines while delighting millions of TV streamers worldwide. About the Team
At Roku, we work like a sports team, cross-functionally pursuing common end goals. The Client Marketing and Strategy team acts as the quarterback to sales, helping build long-term strategies and solutions that drive revenue growth and deepen partnerships with priority accounts. In partnership with sales, we ensure our clients evolve to build successful CTV strategies, test and adopt new products, and shape the future of TV together. About the Role
Roku pioneered streaming to the TV and continues to lead the industry, including TV advertising. Success relies on building a marketing and advertising strategy that grows Roku’s advertising business. As an Ad Marketing Manager, you will partner across multiple industries (e.g., CPG, Political, QSR) and collaborate with Research, Sales, and Product to develop bold narratives and amplify Roku’s leadership. This role is ideal for a strategic marketer who translates data into compelling storylines, builds memorable marketing programs, and drives impact where it matters most. For New York Only - The estimated annual salary for this position is between $110,000 and $131,000 annually. Compensation packages are based on factors unique to each candidate, including skill set, certifications, and geographic location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. What You'll Be Doing
Strategy & Storytelling : Build ambitious marketing strategies and sales narratives that engage marketers across multiple industries, including Automotive, CPG and Retail. Thought leadership : Identify thought leadership opportunities and industry moments to spark conversations and position Roku as a leader with bold, big-idea thinking. Planning and Events : Lead annual marketing planning and oversee Roku’s presence at owned and industry events. Sales Partnership : Serve as a trusted partner to Sales and support teams by providing strategic consulting, materials, research, and enablement support. Campaign Execution : Drive integrated marketing campaigns across LinkedIn, vertical industry outlets, and other channels in collaboration with Content, Growth Marketing, Communications, and Sales. Customer Advocacy : Build advocacy by highlighting client success stories through case studies, programs, and best-in-class examples. We're Excited If You Have
3+ years of experience in B2B marketing and media, ideally with a focus on marketing to specific industries and verticals Strategic, organized thinker who can scale ideas and tell compelling stories backed by data Strong project management skills with the ability to juggle multiple timelines and stakeholders Executive presence and comfort working across Sales, Product, Data, Communications, and Events Exceptional communication and storytelling skills—especially in making the complex feel simple “No job is too big or too small” mentality — you’re a long-term thinker and a short-term doer A solutions-oriented mindset who can easily adapt to ever-changing needs College degree or equivalent Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off for vacation and other personal reasons to balance work and life needs. Not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter. The Roku Culture
Roku is a fast-paced place where the company’s success matters more than individual interests. We value people who are great at their jobs, easy to collaborate with, and humble. We believe a smaller group of very talented folks can achieve more than a larger group of less Talented teams. We are independent thinkers with big ideas who move boldly and work fast through collaboration and trust. At Roku you’ll be part of a company changing how the world watches TV. We think of ourselves as problem-solvers: we ideate, build, and deliver solutions to customers. This pragmatic approach to innovation has guided Roku since 2002. To learn more about Roku, our global footprint, and how we’ve grown, visit https://www.weareroku.com/factsheet. By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive communications from Roku regarding this role or similar roles in the future, you may unsubscribe here at any time. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Software Development Industries
Software Development
#J-18808-Ljbffr
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we aim to power every television in the world. Roku pioneered streaming to the TV and our mission is to connect the entire TV ecosystem, enabling consumers to access content they love, helping publishers monetize large audiences, and providing advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable contribution. We are a fast-growing public company where no one is a bystander, and you will gain meaningful experience across a variety of disciplines while delighting millions of TV streamers worldwide. About the Team
At Roku, we work like a sports team, cross-functionally pursuing common end goals. The Client Marketing and Strategy team acts as the quarterback to sales, helping build long-term strategies and solutions that drive revenue growth and deepen partnerships with priority accounts. In partnership with sales, we ensure our clients evolve to build successful CTV strategies, test and adopt new products, and shape the future of TV together. About the Role
Roku pioneered streaming to the TV and continues to lead the industry, including TV advertising. Success relies on building a marketing and advertising strategy that grows Roku’s advertising business. As an Ad Marketing Manager, you will partner across multiple industries (e.g., CPG, Political, QSR) and collaborate with Research, Sales, and Product to develop bold narratives and amplify Roku’s leadership. This role is ideal for a strategic marketer who translates data into compelling storylines, builds memorable marketing programs, and drives impact where it matters most. For New York Only - The estimated annual salary for this position is between $110,000 and $131,000 annually. Compensation packages are based on factors unique to each candidate, including skill set, certifications, and geographic location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. What You'll Be Doing
Strategy & Storytelling : Build ambitious marketing strategies and sales narratives that engage marketers across multiple industries, including Automotive, CPG and Retail. Thought leadership : Identify thought leadership opportunities and industry moments to spark conversations and position Roku as a leader with bold, big-idea thinking. Planning and Events : Lead annual marketing planning and oversee Roku’s presence at owned and industry events. Sales Partnership : Serve as a trusted partner to Sales and support teams by providing strategic consulting, materials, research, and enablement support. Campaign Execution : Drive integrated marketing campaigns across LinkedIn, vertical industry outlets, and other channels in collaboration with Content, Growth Marketing, Communications, and Sales. Customer Advocacy : Build advocacy by highlighting client success stories through case studies, programs, and best-in-class examples. We're Excited If You Have
3+ years of experience in B2B marketing and media, ideally with a focus on marketing to specific industries and verticals Strategic, organized thinker who can scale ideas and tell compelling stories backed by data Strong project management skills with the ability to juggle multiple timelines and stakeholders Executive presence and comfort working across Sales, Product, Data, Communications, and Events Exceptional communication and storytelling skills—especially in making the complex feel simple “No job is too big or too small” mentality — you’re a long-term thinker and a short-term doer A solutions-oriented mindset who can easily adapt to ever-changing needs College degree or equivalent Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off for vacation and other personal reasons to balance work and life needs. Not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter. The Roku Culture
Roku is a fast-paced place where the company’s success matters more than individual interests. We value people who are great at their jobs, easy to collaborate with, and humble. We believe a smaller group of very talented folks can achieve more than a larger group of less Talented teams. We are independent thinkers with big ideas who move boldly and work fast through collaboration and trust. At Roku you’ll be part of a company changing how the world watches TV. We think of ourselves as problem-solvers: we ideate, build, and deliver solutions to customers. This pragmatic approach to innovation has guided Roku since 2002. To learn more about Roku, our global footprint, and how we’ve grown, visit https://www.weareroku.com/factsheet. By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive communications from Roku regarding this role or similar roles in the future, you may unsubscribe here at any time. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Software Development Industries
Software Development
#J-18808-Ljbffr