Tennant Company
Digital Marketing Manager, Robotics
Tennant Company, Eden Prairie, Minnesota, United States, 55344
Tennant Company is a globally recognized leader in the cleaning equipment industry. For the past 150 years, we have been passionate about developing and manufacturing innovative and sustainable solutions for our customers. With manufacturing, operations, sales, service, and support functions across the globe, your journey at Tennant can take you places you never expected.
Key Responsibilities
Digital Campaign Execution: Execute targeted digital campaigns (e.g., paid media, email, social) to drive awareness and top-of-funnel lead generation. Increase TNC digital presence and deploy specialized Digital Selling Media & Assets (e.g., video shorts) to support the commercial organization as part of the Global Marketing Strategy and Annual Operating Plan.
Marketing Technology & Automation: Define and deploy the processes, tools, and software required to systematize demand generation. Own Marketing automation visibility and insights. Deploy digital engagement tools where applicable.
Web Management: Optimize the TNC website for customer engagement and support including recommending best practices, web design and content management.
Performance Tracking: Monitor and analyze digital marketing performance metrics to maximize lead production and marketing efficiency.
Education & KSAs
Education: Bachelor’s degree in Business, Business Administration, or a related technical field is required.
Experience: Minimum of 7–10 years of experience demonstrating success in digital marketing, marketing technology, or demand generation management. Ecommerce marketing experience is a plus.
Demand & Opportunity Management: Proven capability to create, qualify, and progress opportunities through a visible funnel with clear entry/exit criteria.
Process Acumen: Deep understanding of the operational and administrative processes to select and deploy marketing technology and engagement tools.
Results Orientation: Proven capability to drive results and consistently achieve commitments.
Competitive base salary commensurate with experience: $103,000 - $159,500
Benefits include a comprehensive benefits package including health insurance, 401(k), profit sharing, disability, life insurance, paid time off, and voluntary benefits.
Begin your journey with us. Let's reinvent how the world cleans.
Equal Opportunity Employer Tennant Company is an equal opportunity employer. Employment decisions are made on the basis of individual skill, ability, reliability, productivity, and other factors important to performance. We do not discriminate on the basis of race, color, creed, religion, sex, national origin, physical or mental disability, age, veteran status, pregnancy, sexual orientation, genetic information, gender identity, or any other basis protected by state or federal law or local ordinance.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
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Key Responsibilities
Digital Campaign Execution: Execute targeted digital campaigns (e.g., paid media, email, social) to drive awareness and top-of-funnel lead generation. Increase TNC digital presence and deploy specialized Digital Selling Media & Assets (e.g., video shorts) to support the commercial organization as part of the Global Marketing Strategy and Annual Operating Plan.
Marketing Technology & Automation: Define and deploy the processes, tools, and software required to systematize demand generation. Own Marketing automation visibility and insights. Deploy digital engagement tools where applicable.
Web Management: Optimize the TNC website for customer engagement and support including recommending best practices, web design and content management.
Performance Tracking: Monitor and analyze digital marketing performance metrics to maximize lead production and marketing efficiency.
Education & KSAs
Education: Bachelor’s degree in Business, Business Administration, or a related technical field is required.
Experience: Minimum of 7–10 years of experience demonstrating success in digital marketing, marketing technology, or demand generation management. Ecommerce marketing experience is a plus.
Demand & Opportunity Management: Proven capability to create, qualify, and progress opportunities through a visible funnel with clear entry/exit criteria.
Process Acumen: Deep understanding of the operational and administrative processes to select and deploy marketing technology and engagement tools.
Results Orientation: Proven capability to drive results and consistently achieve commitments.
Competitive base salary commensurate with experience: $103,000 - $159,500
Benefits include a comprehensive benefits package including health insurance, 401(k), profit sharing, disability, life insurance, paid time off, and voluntary benefits.
Begin your journey with us. Let's reinvent how the world cleans.
Equal Opportunity Employer Tennant Company is an equal opportunity employer. Employment decisions are made on the basis of individual skill, ability, reliability, productivity, and other factors important to performance. We do not discriminate on the basis of race, color, creed, religion, sex, national origin, physical or mental disability, age, veteran status, pregnancy, sexual orientation, genetic information, gender identity, or any other basis protected by state or federal law or local ordinance.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
#J-18808-Ljbffr