Two Roads Hat Co.
Two Roads Hat Co. is a fast-growing men’s lifestyle brand built on individuality, grit, and the road less traveled. We create hats and goods for people who aren’t here to blend — and we tell stories that feel as real as the people who wear our gear.
What You'll Do This role is a mix of
social media ,
influencer management , and
general creative support . You don’t have to be an expert at everything — just obsessed with learning, proactive, and ready to take ownership.
Primary Responsibilities
Social Media:
Assist in creating, planning, and posting content across Instagram, TikTok, Facebook, YouTube, and others.
Help manage our content calendar and keep posts moving on schedule.
Pull analytics and performance insights to help shape what we make next.
Jump in on content shoots — sometimes behind the camera, sometimes helping plan what we capture.
Influencer & Artist Management:
Identify new creators, musicians, micro-influencers, and partners who align with the Two Roads vibe.
Assist in outreach, messaging, and maintaining organized communication.
Track shipments, manage product gifting, and follow up to ensure content goes live.
Help manage partnership ads and creator submissions.
Secondary Responsibilities
Assist with product launches, photoshoots, email marketing prep, and light copywriting.
Help maintain product pages, image assets, and social files.
Support event prep, pop-ups, in-store activations, and the general chaos that comes with running a brand.
Pitch new ideas — content formats, collaborations, platform experiments, etc.
You'll Be a Great Fit If You…
Are scrappy, self-starting, and energized by figuring things out.
Know your way around Instagram & TikTok (bonus if you’ve grown accounts or created content yourself).
Are comfortable talking to influencers, artists, and creators.
Can juggle multiple tasks without melting down.
Have a good eye for visuals — you don’t need to be a designer, but taste matters.
Love small business culture and want to help build something real.
Aren’t afraid to try, experiment, fail fast, and keep going.
Can handle a little dust and chaos — we’re a startup, not a museum.
Basic knowledge of Shopify.
Photo and video skills.
Experience working in fashion, lifestyle, or e-commerce.
A love for hats, Western culture, or music — or at least an appreciation for the vibe.
Why Join Two Roads You’ll be joining a brand with momentum — a place where ideas actually happen, creativity is the currency, and your actions have real impact. You’ll get to shape the way we show up online, help storytell for a growing audience, and be part of a team that’s pushing a bold, modern, Western-influenced lifestyle brand forward.
If you want a job where every day looks the same, this isn’t it.
If you want to build something cool with people who care — welcome to Two Roads.
Job Details Job Type:
Full-time
Pay:
$20–$25/hr
Expected hours:
40 per week
Paid time off
Medical benefits
#J-18808-Ljbffr
What You'll Do This role is a mix of
social media ,
influencer management , and
general creative support . You don’t have to be an expert at everything — just obsessed with learning, proactive, and ready to take ownership.
Primary Responsibilities
Social Media:
Assist in creating, planning, and posting content across Instagram, TikTok, Facebook, YouTube, and others.
Help manage our content calendar and keep posts moving on schedule.
Pull analytics and performance insights to help shape what we make next.
Jump in on content shoots — sometimes behind the camera, sometimes helping plan what we capture.
Influencer & Artist Management:
Identify new creators, musicians, micro-influencers, and partners who align with the Two Roads vibe.
Assist in outreach, messaging, and maintaining organized communication.
Track shipments, manage product gifting, and follow up to ensure content goes live.
Help manage partnership ads and creator submissions.
Secondary Responsibilities
Assist with product launches, photoshoots, email marketing prep, and light copywriting.
Help maintain product pages, image assets, and social files.
Support event prep, pop-ups, in-store activations, and the general chaos that comes with running a brand.
Pitch new ideas — content formats, collaborations, platform experiments, etc.
You'll Be a Great Fit If You…
Are scrappy, self-starting, and energized by figuring things out.
Know your way around Instagram & TikTok (bonus if you’ve grown accounts or created content yourself).
Are comfortable talking to influencers, artists, and creators.
Can juggle multiple tasks without melting down.
Have a good eye for visuals — you don’t need to be a designer, but taste matters.
Love small business culture and want to help build something real.
Aren’t afraid to try, experiment, fail fast, and keep going.
Can handle a little dust and chaos — we’re a startup, not a museum.
Basic knowledge of Shopify.
Photo and video skills.
Experience working in fashion, lifestyle, or e-commerce.
A love for hats, Western culture, or music — or at least an appreciation for the vibe.
Why Join Two Roads You’ll be joining a brand with momentum — a place where ideas actually happen, creativity is the currency, and your actions have real impact. You’ll get to shape the way we show up online, help storytell for a growing audience, and be part of a team that’s pushing a bold, modern, Western-influenced lifestyle brand forward.
If you want a job where every day looks the same, this isn’t it.
If you want to build something cool with people who care — welcome to Two Roads.
Job Details Job Type:
Full-time
Pay:
$20–$25/hr
Expected hours:
40 per week
Paid time off
Medical benefits
#J-18808-Ljbffr