ROKA
Summary
Location: Austin, TX
Experience: 3-5 Years
Commitment: Full Time
Welcome to ROKA, an independent performance eyewear brand born in Austin, Texas. We’ve redefined what everyday eyewear can be by infusing cutting‑edge sport performance technology into prescription glasses and sunglasses built for real life. Whether you're training, running, cycling, or tackling your daily grind, if you move, we’ve built eyewear that moves with you.
We are seeking a Search Engine Marketing (SEM) Specialist to manage, optimize, and scale our paid search and performance marketing campaigns. In this role, you’ll drive high‑intent traffic, improve ROAs, support product launches, and help accelerate growth across ROKA’s product line. You will work closely with our marketing, ecommerce, and creative teams to build, test, and refine strategies that fuel performance and revenue.
Responsibilities
Own day‑to‑day management of SEM campaigns across Google Ads, Bing, and other paid search platforms – including campaign structure, bid management, budget allocation, ad trafficking and performance optimization
Monitor performance daily and adjust bids, budgets, placements, and audiences to drive efficiency
Analyze and report on campaign performance, identifying key trends and areas for improvement
Conduct keyword research and competitor analysis tailored to ROKA’s product portfolio
Support SEO initiatives and ensure paid and organic search strategies work together effectively
Implement structured testing frameworks (keywords, landing pages, bidding strategies)
Identify new opportunities to improve campaign performance without sacrificing efficiency
Support product launches and promotions through tailored SEM strategies and track performance
Must Haves
3-5 years of hands‑on SEM experience at Direct to Consumer or E‑commerce company
Strong proficiency with Google Ads, Microsoft Ads, GA4, and Google Merchant Center
Experience optimizing Shopping campaigns and product feeds in a Direct to Consumer environment
Strong analytical skills with the ability to interpret data and drive recommendations
Experience with audience segmentation and customer data platforms a plus
Experience with ChatGPT ads or other emerging AI chat advertising platforms a plus
Ability to thrive in a fast‑paced, dynamic environment and adapt to changing priorities
Self‑starter with the ability to work independently
Work Location ROKA is located in Austin, TX, USA. The Company is on a hybrid work schedule. Candidates must be prepared to work on‑site as often as needed per the Department’s business needs. Remote candidates will not be considered for this position.
Benefits Include
Competitive compensation
Employee and industry discounts
Fun and casual but high‑performance atmosphere
Onsite corporate gym
Health, dental, vision insurance, FSA plan, & employer paid life insurance
Vacation and sick leave
401(k) with match
Gym membership stipend
Paid maternity (16 weeks) and paternity (8 weeks) leave
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Location: Austin, TX
Experience: 3-5 Years
Commitment: Full Time
Welcome to ROKA, an independent performance eyewear brand born in Austin, Texas. We’ve redefined what everyday eyewear can be by infusing cutting‑edge sport performance technology into prescription glasses and sunglasses built for real life. Whether you're training, running, cycling, or tackling your daily grind, if you move, we’ve built eyewear that moves with you.
We are seeking a Search Engine Marketing (SEM) Specialist to manage, optimize, and scale our paid search and performance marketing campaigns. In this role, you’ll drive high‑intent traffic, improve ROAs, support product launches, and help accelerate growth across ROKA’s product line. You will work closely with our marketing, ecommerce, and creative teams to build, test, and refine strategies that fuel performance and revenue.
Responsibilities
Own day‑to‑day management of SEM campaigns across Google Ads, Bing, and other paid search platforms – including campaign structure, bid management, budget allocation, ad trafficking and performance optimization
Monitor performance daily and adjust bids, budgets, placements, and audiences to drive efficiency
Analyze and report on campaign performance, identifying key trends and areas for improvement
Conduct keyword research and competitor analysis tailored to ROKA’s product portfolio
Support SEO initiatives and ensure paid and organic search strategies work together effectively
Implement structured testing frameworks (keywords, landing pages, bidding strategies)
Identify new opportunities to improve campaign performance without sacrificing efficiency
Support product launches and promotions through tailored SEM strategies and track performance
Must Haves
3-5 years of hands‑on SEM experience at Direct to Consumer or E‑commerce company
Strong proficiency with Google Ads, Microsoft Ads, GA4, and Google Merchant Center
Experience optimizing Shopping campaigns and product feeds in a Direct to Consumer environment
Strong analytical skills with the ability to interpret data and drive recommendations
Experience with audience segmentation and customer data platforms a plus
Experience with ChatGPT ads or other emerging AI chat advertising platforms a plus
Ability to thrive in a fast‑paced, dynamic environment and adapt to changing priorities
Self‑starter with the ability to work independently
Work Location ROKA is located in Austin, TX, USA. The Company is on a hybrid work schedule. Candidates must be prepared to work on‑site as often as needed per the Department’s business needs. Remote candidates will not be considered for this position.
Benefits Include
Competitive compensation
Employee and industry discounts
Fun and casual but high‑performance atmosphere
Onsite corporate gym
Health, dental, vision insurance, FSA plan, & employer paid life insurance
Vacation and sick leave
401(k) with match
Gym membership stipend
Paid maternity (16 weeks) and paternity (8 weeks) leave
#J-18808-Ljbffr