Bridge Investment Group
Property Demand Generation and Brand Associate
The Property Demand Generation and Brand Associate
is a mid‑level position responsible for supporting the Demand Gen team in implementing community‑specific marketing strategies, assisting with digital advertising and brand management efforts. This role is ideal for a detail‑oriented, fast‑paced individual eager to grow in multifamily marketing and analytics.
The role will focus on the operational and analytical aspects of affordable, single‑family, and multifamily marketing, working closely with senior team members to optimize performance.
Essential Responsibilities
Oversee a portfolio of 40+ communities in varying markets.
Assist in executing cost‑effective marketing plans in collaboration with the Digital Demand Generation Team, tailored to each property’s unique needs.
Support digital marketing initiatives, including SEM, SEO, and social media advertising.
Help manage property listings on Internet Listing Services (ILS) platforms and track performance metrics.
Assist in creation and maintenance of brand templates for marketing campaigns.
Compile reports on marketing performance and present insights to the marketing team.
Assist in budget tracking and reporting on campaign effectiveness.
Ensure branding consistency across all marketing materials and digital platforms.
Collaborate with vendors and internal teams to support property marketing needs.
Assist with acquisitions and dispositions by coordinating digital asset transfers, updating social media, and implementing best practices for demand generation.
Qualifications
Bachelor’s degree in marketing, business, communications, or a related field preferred but not required.
3‑5 years of experience in marketing, digital advertising, or real estate a plus (internships and coursework will be considered).
Familiarity with Google Analytics, SEM, SEO, and social media advertising is a plus.
Strong analytical and organizational skills with attention to detail.
Ability to adapt quickly and shift priorities in a dynamic, fast‑paced environment.
Proficiency in Microsoft Office (Excel, PowerPoint) and willingness to learn property management software (Entrata, Yardi, etc.).
Excellent communication and problem‑solving skills.
We offer a full insurance benefit suite including medical, dental, vision, critical illness, accident, short‑term disability, legal & identity theft, and pet insurance. Company‑paid life insurance (option to purchase additional coverage) and long‑term disability. Access to benefits concierge service and mental health & well‑being service. 401(k) with company match up to 6% of pay. Paid time off: 5.23 hours per pay period, 17 days per year. 11 paid holidays per year. Eligible for 4 weeks of parental leave after 6 months as a primary caregiver, and 12 weeks after 2 years. Tuition reimbursement up to $5,000 per year.
We are an equal‑opportunity employer. We evaluate all candidates based on merit, without discrimination based on race, color, religion, sex, age, disability, sexual orientation, national origin, or any other protected class. We provide reasonable accommodations for qualified individuals with disabilities.
Culture Conversations Culture Conversations are voluntary one‑on‑one sessions allowing applicants to explore our workplace culture. Selecting a conversation partner has no impact on the hiring process.
Personalized connection with a staff member who resonates with your interests.
Inclusivity: choose from diverse backgrounds and roles.
For accommodations related to a disability or any protected status, email
talentsupport@bridgeig.com .
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Location Salt Lake City, UT
#J-18808-Ljbffr
is a mid‑level position responsible for supporting the Demand Gen team in implementing community‑specific marketing strategies, assisting with digital advertising and brand management efforts. This role is ideal for a detail‑oriented, fast‑paced individual eager to grow in multifamily marketing and analytics.
The role will focus on the operational and analytical aspects of affordable, single‑family, and multifamily marketing, working closely with senior team members to optimize performance.
Essential Responsibilities
Oversee a portfolio of 40+ communities in varying markets.
Assist in executing cost‑effective marketing plans in collaboration with the Digital Demand Generation Team, tailored to each property’s unique needs.
Support digital marketing initiatives, including SEM, SEO, and social media advertising.
Help manage property listings on Internet Listing Services (ILS) platforms and track performance metrics.
Assist in creation and maintenance of brand templates for marketing campaigns.
Compile reports on marketing performance and present insights to the marketing team.
Assist in budget tracking and reporting on campaign effectiveness.
Ensure branding consistency across all marketing materials and digital platforms.
Collaborate with vendors and internal teams to support property marketing needs.
Assist with acquisitions and dispositions by coordinating digital asset transfers, updating social media, and implementing best practices for demand generation.
Qualifications
Bachelor’s degree in marketing, business, communications, or a related field preferred but not required.
3‑5 years of experience in marketing, digital advertising, or real estate a plus (internships and coursework will be considered).
Familiarity with Google Analytics, SEM, SEO, and social media advertising is a plus.
Strong analytical and organizational skills with attention to detail.
Ability to adapt quickly and shift priorities in a dynamic, fast‑paced environment.
Proficiency in Microsoft Office (Excel, PowerPoint) and willingness to learn property management software (Entrata, Yardi, etc.).
Excellent communication and problem‑solving skills.
We offer a full insurance benefit suite including medical, dental, vision, critical illness, accident, short‑term disability, legal & identity theft, and pet insurance. Company‑paid life insurance (option to purchase additional coverage) and long‑term disability. Access to benefits concierge service and mental health & well‑being service. 401(k) with company match up to 6% of pay. Paid time off: 5.23 hours per pay period, 17 days per year. 11 paid holidays per year. Eligible for 4 weeks of parental leave after 6 months as a primary caregiver, and 12 weeks after 2 years. Tuition reimbursement up to $5,000 per year.
We are an equal‑opportunity employer. We evaluate all candidates based on merit, without discrimination based on race, color, religion, sex, age, disability, sexual orientation, national origin, or any other protected class. We provide reasonable accommodations for qualified individuals with disabilities.
Culture Conversations Culture Conversations are voluntary one‑on‑one sessions allowing applicants to explore our workplace culture. Selecting a conversation partner has no impact on the hiring process.
Personalized connection with a staff member who resonates with your interests.
Inclusivity: choose from diverse backgrounds and roles.
For accommodations related to a disability or any protected status, email
talentsupport@bridgeig.com .
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Location Salt Lake City, UT
#J-18808-Ljbffr