Sr. Manager Performance Enablement & Local Marketing Job at Octapharma Plasma, I

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Octapharma Plasma offers professional opportunities that make a meaningful difference. We enhance the lives of patients who need our life-saving medicines. We reward the donors who provide the plasma we collect to make them. And we inspire growth and development in the teams at our donation centers, offices, and labs. We invite you to do the same in this role:

Sr. Manager Performance Enablement & Local Marketing

This Is What You'll Do:

Performance Enablement & Analysis

• Diagnose center-level performance gaps using data, dashboards, center feedback, and insights
• Develop and roll out Center Performance Playbooks that standardizes best practices, benchmarks, and tactics
• Serve as the strategic marketing partner for Centralized Ops, OpEx, Business Analytics and other cross-functional teams on the center performance analysis taskforce
• Translate center level insights, market research, and business needs into actionable updates
• Define the north star and supporting KPIs for center enablement and partner with Business Analytics to drive understanding and transparency
• Conduct regular 'what-if' analyses and performance gap diagnostics, for tactical pivots, process enhancements, and budget allocations to maximize ROI and accelerate under-performing center growth.

Local Activation & Campaign Management

• Oversee the design and execution of hyper-local marketing campaigns (e.g. events, partnerships, grassroots, etc.)
• Ensure consistency with brand guidelines while tailoring messaging and creative to local audiences
• Own the budget and timeline for regional campaigns, coordinating with brand, media, campaign planning, and field ops teams
• Implement a streamlined field marketing request process (e.g. intake forms, prioritization frameworks)
• Triage, assign, and track requests from centers, ensuring timely delivery of assets, approvals, and support
• Monitor request volumes and turnaround times; continuously optimizing the intake workflow across the team and fleet

New Center Launch Planning

• Build a repeatable launch toolkit for grand openings, center refreshes, and grand reopening's (e.g. local media buys, community partnerships, center signage, referral incentives, etc.)
• Lead cross-functional launch teams to deliver exceptional experience
• Post-launch, conduct performance reviews and capture lessons learned to refine future launches.

Team Leadership

• Lead and develop the marketing enablement & activation team, fostering a people first, high-performance and solution-oriented culture
• Define clear objectives, goals, and performance metrics for your team
• Foster a culture of data-driven decision making, collaboration, innovation, and continuous improvement

This Is What It Takes:

• Bachelor's degree in marketing, Business Administration, or a related field
• 6-8+ years of experience in marketing roles with a mix of strategy, operations, and field activation
• 3-5 years people leadership experience
• Strong analytical aptitude, comfortable with data visualization tools and performance dashboards
• Exceptional project management skills, able to juggle multiple regional activations & plans
• Excellent communicator and relationship builders, adept at influencing cross-functional partners
• Bonus: experience in healthcare, B2C services, or multi-location franchise/retail marketing

We're widely known and respected for our benefits and for leadership that is supportive and hands-on.

• Formal training
• Outstanding plans for medical, dental, and vision insurance
• Health savings account (HSA)
• Employee assistance program (EAP)
• Wellness program
• 401 (k) retirement plan
• Paid time off
• Company-paid holidays
• Personal time

More About Octapharma Plasma, Inc.

With donation centers and team members throughout the U.S., Octapharma Plasma, Inc. collects plasma to create life-saving medicines for patients worldwide. We are growing at an impressive pace, and so is the positive impact of our work. Our community relies on teamwork, compassion, and expertise to get things done the right way, while making a meaningful difference in the lives we touch.

INNER SATISFACTION.

OUTSTANDING IMPACT.