Senior Influencer Manager, Diablo Job at Blizzard Entertainment in Irvine

Your Mission:

As a Senior Influencer Manager supporting the Diablo team, you will embark on a journey into the deepest areas of Sanctuary. Blizzard Entertainment seeks an Senior influencer Relationships Manager to manage and coordinate Influencer programs for all Diablo titles.

This position will be responsible for driving overall strategy behind influencer campaigns and programs while also leading any initiatives between influencers and marketing. As a key member of our Community team, they will provide a valuable point of contact at Blizzard for a wide variety of creators, including Content Creators, fansites, cosplayers, artists, podcasters, and more.

The Senior Influencer Relationships manager should be knowledgeable, approachable, and able to speak with influencers on a level playing field, while remaining focused and driven toward finding and leading mutually-beneficial opportunities and programs for Blizzard and creators.

This role is anticipated to be a hybrid work position, with some work on-site and some work from home. The home studio for this role is Irvine, California.

What you bring to the table:

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

• Intrinsic knowledge and understanding of current and ongoing trends within the content creator space, including the mobile and PC gaming market.
• Familiarity with major content platforms such as Twitch, YouTube, and TikTok and strong communication skills that allow them to work closely and effectively with some of our most dedicated and influential players.
• Operate quickly and effectively in a fast-paced environment is a requirement, as well as the ability to advocate for content creators' needs to collaborators at various levels of familiarity with the influencer market.
• Responsible for developing, executing, and supporting influencer marketing strategies for all of our Diablo titles including mobile, working closely and collaboratively with global and regional communications, publishing, and public relations teams, as well as the game development teams.
• Knowledge and understanding of how to work with large comprehensive paid campaigns to better bolster marketing efforts during key tentpole moments.

Minimum Requirements

Experience

• 13+ years of experience working professionally on relationships within the influencer/content creator space.
• 13+ years of experience working on strategies tied to marketing, social or influencer related programs.
• Strong experience working closely with internal teams across PR, Community, Publishing, Digital Marketing and more to support effective global campaigns.
• Experience working with agencies across various disciplines

Knowledge & Skills

• Experience and ability to confidently communicate about Blizzard products with the public
• Develop global content creator strategy for the Diablo franchise on PC, console and mobile while also serving as the primary point of contact for internal and external partners
• Strong strategic ability to build out comprehensive plans related to influencer marketing and leading and driving results from campaigns.
• Work with a team of community professionals that champion positive and healthy relationships with our players just as we do with our content creators.

Extra Points

• Help build and grow a strong and diverse group of creators across numerous subject areas for the franchise
• Maintain constant visibility and understanding of new and ongoing trends within the influencer and content creator environment
• Understanding and being able to build out community programs in-tandem with influencer work to help benefit larger overall Go-to-Market campaigns.

Key Attributes

• Participate in discussions about overall brand positioning, strategic planning, communications pillars, content strategy, and marketing opportunities
• Build, arrange, and manage Blizzard's participation in creator-focused events, both virtual and in-person
• Compile detailed executive summaries on influencer coverage of all Diablo titles including upcoming releases
• Travel domestically and internationally as required

Your Platform

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment.  We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!  Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.  You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $93,440.00 - $172,800.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.