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Critchfield Mechanical, Inc.

Critchfield Mechanical, Inc. is hiring: Marketing Specialist in San Jose

Critchfield Mechanical, Inc., San Jose, CA, US

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Position Summary:

We are seeking a strategic and results-driven Marketing Specialist to lead our marketing efforts and support business initiatives. The ideal candidate will have a strong understanding of B2B marketing in the construction industry, with experience developing and executing marketing strategies that enhance brand visibility and support company goals.

Key Responsibilities:

  • Develop and implement a comprehensive marketing strategy aligned with the company's business goals and growth objectives.
  • Manage the company's online presence, including website content, SEO, and social media channels (LinkedIn, Instagram, etc.).
  • Create compelling content including brochures, newsletters, project profiles, and presentations to support business development.
  • Coordinate marketing materials to promote company and achievements.
  • Plan and manage company participation in industry events, career fairs, trade shows, and networking opportunities.
  • Collaborate with business leaders, project management teams to develop, project proposals, and client presentations.
  • Maintain and update a database of marketing materials, project photography, and client testimonials.
  • Monitor market trends, competitor activity, and customer insights to inform marketing tactics and strategy.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 3+ years of marketing experience, preferably in the construction, engineering, or B2B services sector.
  • Strong understanding of the construction industry, particularly mechanical contracting, is a plus.
  • Excellent written and verbal communication skills.
  • Proficiency with marketing tools such as Adobe Creative Suite, Canva, HubSpot, or similar.
  • Experience with website CMS (e.g., WordPress), SEO, and analytics platforms (e.g., Google Analytics).
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Creative thinker with strong problem-solving skills and attention to detail.

Preferred Skills:

  • Graphic design and/or video editing capabilities.
  • Familiarity with proposal management and project pursuit processes in the construction industry.