Riley Smith Group is hiring: Online Content Creator in Miami Springs

Full-time, In-Office — Coconut Grove, Miami ROLE DESCRIPTION: Riley Smith Group, a top-producing real estate team based in Coconut Grove, Miami, is seeking a Social Media Content Creator to lead the next evolution of our digital presence. In this role, your primary responsibility is to ensure the success and growth of all RSG social media channels: including Instagram, YouTube, TikTok, Facebook, LinkedIn, and Google Business. Success means consistently producing high-performing content, driving lead-generation opportunities, growing each platform strategically, and meeting all measurable KPIs established by RSG's marketing department. This is a hands-on creator role where you'll own the full content process: brainstorming ideas, shooting and editing video, designing carousels, writing compelling captions, managing platforms, and engaging daily with our audience. Your work will be seen by thousands across Miami, and your creativity will directly influence our brand visibility, online influence, and business growth. If you love trends, storytelling, and turning everyday moments into high-performing content, we want to meet you. Growth Opportunity: Become the foundation of our media department as it scales. Creative Freedom: High Visibility: Your work will be seen by thousands across social channels, newsletters, and local events. Tools & Tech: Access to professional equipment, an in-house studio, and AI tools that enhance your workflow. Attend industry summits, conferences, and exclusive real estate events. Paid Time Off: Structured time off to recharge without losing momentum. Create High-Impact, Scroll-Stopping Content Film and edit short-form videos for Instagram Reels, TikTok, and YouTube Shorts Edit content using CapCut Pro, Descript, or other editing tools Capture real-time content at listings, events, office moments, and Miami locations Create polished still carousels, graphics, reels covers, and branded assets in Canva Develop hooks, headlines, scripts, and visual concepts that stop the scroll Contribute to long-form content development, scripting, or editing Take full responsibility for the success of all social media captions across platforms Tailor copy by platform and ensure brand voice consistency Manage + Grow Our Social Platforms Manage posting, scheduling, and maintaining the content calendar across: Instagram, TikTok, YouTube, Facebook, LinkedIn, and Google Business Monitor analytics to evaluate performance and optimize content Stay ahead of individual platform trends, trending audio, and algorithm changes Ensure visual and messaging consistency across all platforms Engage With the RSG Community Actively engage with commenters, followers, past clients, and Miami locals Respond to DMs, spark conversations, and build digital relationships Maintain a positive, consistent, on-brand presence across channels Execute Quickly with AI + Own the Creative Process Use AI tools, like ChatGPT and Perplexity, to increase speed, efficiency, and quality across tasks Generate caption variations, brainstorm content ideas, refine scripts, and optimize messaging with AI support Integrate AI into production workflows without compromising creativity Convert real-time events and opportunities into content quickly Balance multiple creative formats simultaneously Performance + Goal Tracking Track and report weekly content performance across all platforms Meet KPI targets set by the marketing department for platform growth, engagement, and lead generation Continuously optimize content and strategy based on analytics and audience behavior Creative, ambitious, and deeply plugged into social media culture A visual thinker who sees content opportunities everywhere Comfortable filming on iPhone and enthusiastic about learning new tech/equipment Someone who understands how content builds brand, trust, and leads 1–2 years of hands-on social media marketing or content creation experience ~ Proficient in short-form video filming + editing ~ Strong caption writing, hooks, messaging, and storytelling ability ~ Social Media platform knowledge across: Instagram, TikTok, Facebook, LinkedIn, YouTube, Google Business ~ Ability to use CapCut Pro, Descript, or similar editing tools ~ Comfortable learning new tech tools and equipment ~ Experience managing a posting schedule and content calendar ~ Strong community engagement and communication skills BONUS SKILLS (NOT REQUIRED, BUT A PLUS): Experience with long-form content (shooting, editing, scripting, or repurposing) Experience using professional camera equipment Social media marketing experience in real estate Proficiency in platforms like Monday.com, HubSpot, or WordPress CapCut advanced editing, VN, Adobe Express, or similar RECURRING MUST-ATTEND RSG EVENTS: Coconut Grove Real Estate Talks (Local; Bi-annual) RSG Happy Hours (Select events throughout the year; Local; RSG Team Meetings (Select events throughout the year; Local; Applications without a portfolio will not be considered.