Access FinTech Ltd. is hiring: Marketing Lead Marketing · Full-time in New York

## Marketing LeadNew York · Full-time#### About The Position**About the Company**Synergy by AccessFintech is a network powered by data and intelligence that transforms post-trade collaboration, uniting over 250 Buy-Side, Sell-Side, Asset Servicers, and OMS platforms. With a focus on efficiency and innovation across asset classes—such as securities, derivatives, and alternatives—Synergy leverages AI-driven insights and a cloud-native infrastructure to normalize data, generate actionable insights, and resolve exceptions in real time through collaborative engagement.**Role Overview**AccessFintech is transforming post-trade operations through collaboration, transparency, and data-driven insights. The Marketing Manager will play a critical role in driving growth across our ecosystem by leading **demand generation**, **product marketing**, and **event marketing** activities that strengthen our brand and accelerate adoption across the buy-side, sell-side, and custodian communities.This person will own the planning and execution of campaigns, events, and messaging that showcase the value of the AccessFintech Synergy Network and its core solutions — **Securities, Private Markets (Loans), and Derivatives (Swaps)** and the **Direct Data Platform**. The role requires close partnership with Sales, Product, RevOps, and Client Success teams to ensure cohesive go-to-market execution and measurable business impact unless the intention is to recruit a whole team, probably want to make it clear that this is a sole contributor role#### Responsibilities**1. Demand Generation & Campaign Management*** Develop and execute multi-channel marketing campaigns (email, digital, social, and partner co-marketing to build awareness and generate qualified pipeline across key market segments.* Design targeted ABM (Account-Based Marketing) programs to deepen engagement with priority clients and prospects.* Collaborate with Sales and RevOps to manage lead scoring, routing, and reporting through Salesforce and marketing automation tools.* Track and analyze performance metrics (MQLs, conversion, ROI) to continuously optimize campaign effectiveness.* Support the creation of sales enablement materials for regional and product-specific campaigns.**2. Event Marketing & Management*** Own the planning, coordination, and execution of AccessFintech-hosted and sponsored events, including industry conferences, roundtables, webinars, and client receptions.* Build annual event strategy and calendar aligned to GTM priorities and pipeline goals.* Partner with Product and Sales to create event narratives, presentations, demos, and panel content that highlight innovation and client success.* Manage event logistics, vendor relationships, budgets, and lead-capture processes to ensure flawless execution and post-event follow-up.* Track event ROI and report outcomes to stakeholders, ensuring leads and opportunities are accurately captured and nurtured.**3. Product Marketing & Messaging*** Develop and maintain clear, differentiated product positioning and messaging for AccessFintech’s core solutions — emphasizing community, collaboration, and efficiency benefits.* Create compelling sales and client-facing collateral including product one-pagers, case studies, executive-level presentations and internal education materials.* Collaborate with Product Management to translate complex capabilities into simple, value-driven narratives.* Maintain competitor intelligence and market trend analysis to inform GTM strategy and pricing.* Support new product and feature launches with coordinated go-to-market campaigns and communications.**4. Brand & Content Development*** Ensure consistent brand voice and visual identity across all channels, collateral, and digital platforms.* Manage a content calendar to produce thought leadership, blogs, client success stories, and social media content that amplifies AccessFintech’s voice in the market.* Collaborate with leadership on media, PR, and analyst outreach to increase visibility and strengthen AccessFintech’s market position.* Maintain internal content repositories and ensure sales and client teams have access to current, compliant, and approved materials including standard templates for client materials.**5. Collaboration & Cross-Functional Alignmen*** Partner closely with Sales and RevOps to align marketing efforts with revenue targets and sales coverage plans.* Work with Product and Account Management teams to highlight customer success stories and measurable outcomes from the Synergy Network.* Collaborate with partner firms (OMS providers, data partners, custodians) on co-branded campaigns and events.* Contribute to the development of scalable marketing processes, tracking, and reporting frameworks#### Requirements* Proven track record in **demand generation, event management, and product marketing**.* Strong understanding of the post-trade ecosystem and buy-side/sell-side workflows.* Experience with Salesforce and marketing automation tools (e.g., HubSpot, Pardot, Marketo).* Excellent written and verbal communication skills; ability to craft concise, impactful messaging.* Highly organized, detail-oriented, and able to manage multiple concurrent programs.* Comfortable working cross-functionally in a fast-paced, global environment.#### Advantages* Growth in MQLs, SQLs, and marketing-sourced pipeline.* Event engagement metrics (attendance, leads, conversions, ROI).* Consistent, differentiated messaging across all client and partner touchpoints.* Increased visibility of AccessFintech’s products and network across key market segments.* Demonstrable contribution to revenue growth and client acquisition. #J-18808-Ljbffr