Alliant Credit Union is hiring: Marketing Audience Specialist in Chicago

Marketing Audience Specialist at Alliant Credit Union Drive targeted marketing efforts by identifying, segmenting, and activating audience groups across digital channels. Collaborate with marketing operations, analytics, and campaign teams to ensure the right message reaches the right audience at the right time, optimizing engagement and conversion. Responsibilities Develop and manage audience segmentation strategies based on behavioral, demographic, and firmographic data Partner with analytics and data teams to define audience criteria and build actionable segments Collaborate with business stakeholders to align audience strategies with campaign goals and KPIs Extract ad-hoc reports from the Enterprise Data Warehouse (EDW) to support marketing initiatives Automate tasks in collaboration with project leads, data analysts, and end-users Maintain data loads in marketing automation platform and troubleshoot failures with internal and external teams Ensure compliance with data privacy regulations such as GDPR and CCPA in audience management Support A/B testing and audience experimentation to refine targeting strategies Document audience definitions, workflows, and best practices for cross‑functional visibility Qualifications Education : Minimum 4 years Bachelor’s Degree in Data Analytics, Business, or related field. Years of Experience : Minimum 3 years of experience in audience segmentation, digital marketing, marketing operations or related. In lieu of Education : 6 years of experience in audience segmentation, digital marketing or marketing operations. Compensation & Benefits Typical hiring range : $63,300 – $98,500 Annually. Actual compensation will be determined using factors such as experience, skills and knowledge. Additional Compensation : Annual performance bonus. Benefits : Alliant provides a benefits package including health care, vision, dental, and 401(k) with employer match. Work from home up to 3 days a week Paid parental leave Employee discount programs Time off including paid personal and sick days 11 paid holidays Education reimbursement *Note that eligibility and cost of benefits can vary depending on the number of regularly scheduled hours, and job status such as regular full‑time, regular part‑time, or temporary employment. Adhere to and ensure compliance of all business transactions with policy and process of the Bank Secrecy Act. Ensures compliance with all applicable state and federal laws, company procedures and policies. Maintains integrity and ethics in all actions and conversations with or regarding credit union members and their accounts; complies with Privacy Act directives. Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing, Project Management, and Advertising Industry Banking, Capital Markets, and Financial Services Location Chicago, IL Referrals increase your chances of interviewing at Alliant Credit Union by 2x. Get notified about new Marketing Specialist jobs in Chicago, IL. #J-18808-Ljbffr