Senior SEM Growth Marketer Job at Kforce Inc in Plano

This range is provided by Kforce Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base Pay Range $150,000.00/yr - $180,000.00/yr Responsibilities Manage and optimize paid search campaigns across Google Ads and Bing Ads Will perform large-scale paid search initiatives, using data analysis to drive user acquisition and revenue growth Build and refine campaign structures, ad groups, keywords, and creatives Drive performance across domestic and international markets (English and multilingual) Analyze search data and internal metrics to identify trends and maximize ROI Run A/B and multivariate tests to improve conversion rates Launch localized campaigns in new markets Collaborate with Product and Engineering on landing page optimization and quality score improvements Requirements Bachelor's degree in Marketing, Business, or other relevant field or equivalent experience At least 5+ years of hands‑on SEM experience (Google, Bing) Strong experience leading large-scale paid search initiatives, managing substantial budgets, and using data analysis to drive user acquisition and revenue growth Proven success managing and scaling paid search campaigns Proficiency with bulk tools (Google Ads Editor, Microsoft Advertising Editor) Expertise in bidding platforms (Google Smart Bidding, Kenshoo, etc.) Advanced spreadsheet skills (pivot tables, VLOOKUPs) Strong analytical mindset and experience with tools like Google Analytics or Mixpanel Detail‑oriented, adaptable, and a self‑starter with an entrepreneurial spirit Bonus Points Experience in startups or early‑stage companies Experience managing complex advertising accounts Background in travel or hospitality or e‑commerce Familiarity with search experience products Knowledge of marketing attribution modeling The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future. We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave. Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Equal Opportunity Statement Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. By clicking “Apply Today” you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP. Seniority Level Associate Employment Type Full‑time Job Function Marketing and Sales Industry IT Services and IT Consulting Referrals increase your chances of interviewing at Kforce Inc by 2x #J-18808-Ljbffr