ExecutivePlacements.com
Marketing Operations Manager - Remote Eligible
ExecutivePlacements.com, Saint George, Utah, United States, 84770
Marketing Operations Manager – Remote Eligible
Join a team that puts its People First! Since 1889, First American has held an unwavering belief in its people and is passionate about fostering an environment where all feel welcome, supported, and empowered to innovate and reach their full potential. First American is named to the Fortune 100 Best Companies to Work For list for ten consecutive years and has earned numerous awards for diversity and inclusion.
What We Do As part of our Performance Marketing Center of Excellence (CoE), the Marketing Operations Manager ensures the integrity of our marketing data, systems, and performance measurement. You will own the operational foundation that makes every marketing dollar accountable, driving consistency in tracking, reporting, and governance while enabling the team to scale. Unify data across disparate systems into a trusted, single view of marketing performance, ensuring accuracy and availability for decision‑making.
Leadership & Team Development
Manage and coach direct reports, ensuring clarity of goals, accountability, and professional growth.
Build scalable processes and foster a culture of accountability and continuous improvement.
Data Management & Availability
Unify marketing data across CRM, MAP, paid media, and analytics platforms into a single, trusted view.
Partner with IT, Analytics, and divisional teams to ensure integrations and data pipelines are accurate, consistent, and accessible.
Establish data governance practices to improve availability, accuracy, and usability for reporting and analysis.
Tracking & Attribution
Own campaign tracking architecture, UTM governance, and attribution setup.
Lead QA for routing and conversion tracking to ensure accuracy and integrity.
Maintain alignment across platforms to eliminate duplicate or misattributed data.
Reporting & Dashboards
Build dashboards for spend, performance, ROI, and pipeline contribution.
Ensure timely and accurate reporting for daily operational use and executive insights.
Collaborate with Analytics to deliver clear, actionable performance readouts.
Testing & Incrementality
Lead experiment design and incrementality measurement across campaigns.
Ensure tests are properly instrumented and results are trustworthy.
Share learnings broadly to refine investment and optimization decisions.
Process & Governance
Establish and enforce data quality standards across all performance marketing activities.
Create governance frameworks for routing, QA, and reporting accuracy.
Continuously optimize processes to improve efficiency and scalability.
Tools & Technology
Google Analytics (GA4), Looker Studio, and attribution platforms.
Salesforce, Salesforce Marketing Cloud, HubSpot, or equivalent.
Tag management, UTM governance tools.
Project management and campaign orchestration platforms.
What You’ll Bring
7+ years in marketing operations, performance marketing, or related data‑driven marketing roles.
Experience managing and developing operational or technical talent.
Proven expertise in tracking, attribution, and campaign QA.
Hands‑on experience building dashboards, reporting frameworks, and governance processes.
Strong attention to detail and a reputation for data accuracy and operational rigor.
Collaborative leader who can partner across marketing, analytics, and technology teams.
Mindset
Growth is holistic, expanding beyond just acquisition and performance marketing.
Experimentally curious and data‑driven; makes decisions in a timely manner to solve problems and propose ideas.
Forward‑thinking with a continuous improvement mindset; respects the past while remaining flexible and open to new ideas.
Owns results, holds accountability, and communicates outcomes without buzzwordy jargon.
Why Join Us
Be part of a newly formed Performance Marketing CoE with executive visibility, where your work directly shapes enterprise growth strategy.
Lead the operations and governance backbone of a new Performance Marketing CoE.
Build and grow a team that ensures marketing is accountable, transparent, and scalable.
Play a critical role in making every marketing investment measurable and tied to growth.
Salary Range $95,400.00 – $127,100.00 (this range is a reasonable estimate of the base pay for this position at the time of posting. Pay is based on a number of factors including job‑related knowledge, skills, experience, business requirements, and geographic location).
What We Offer By choice, we embrace individuality, support it, and thrive on it. Our People‑First Culture celebrates diversity, equity, and inclusion—not simply because it’s the right thing to do but because it’s the key to our success. First American is an equal‑opportunity employer in every sense of the term and considers all qualified applicants, including those with arrest or conviction records, in a manner consistent with applicable laws. We offer a comprehensive benefits package including medical, dental, vision, 401(k), PTO/paid sick leave, and an employee stock purchase plan.
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What We Do As part of our Performance Marketing Center of Excellence (CoE), the Marketing Operations Manager ensures the integrity of our marketing data, systems, and performance measurement. You will own the operational foundation that makes every marketing dollar accountable, driving consistency in tracking, reporting, and governance while enabling the team to scale. Unify data across disparate systems into a trusted, single view of marketing performance, ensuring accuracy and availability for decision‑making.
Leadership & Team Development
Manage and coach direct reports, ensuring clarity of goals, accountability, and professional growth.
Build scalable processes and foster a culture of accountability and continuous improvement.
Data Management & Availability
Unify marketing data across CRM, MAP, paid media, and analytics platforms into a single, trusted view.
Partner with IT, Analytics, and divisional teams to ensure integrations and data pipelines are accurate, consistent, and accessible.
Establish data governance practices to improve availability, accuracy, and usability for reporting and analysis.
Tracking & Attribution
Own campaign tracking architecture, UTM governance, and attribution setup.
Lead QA for routing and conversion tracking to ensure accuracy and integrity.
Maintain alignment across platforms to eliminate duplicate or misattributed data.
Reporting & Dashboards
Build dashboards for spend, performance, ROI, and pipeline contribution.
Ensure timely and accurate reporting for daily operational use and executive insights.
Collaborate with Analytics to deliver clear, actionable performance readouts.
Testing & Incrementality
Lead experiment design and incrementality measurement across campaigns.
Ensure tests are properly instrumented and results are trustworthy.
Share learnings broadly to refine investment and optimization decisions.
Process & Governance
Establish and enforce data quality standards across all performance marketing activities.
Create governance frameworks for routing, QA, and reporting accuracy.
Continuously optimize processes to improve efficiency and scalability.
Tools & Technology
Google Analytics (GA4), Looker Studio, and attribution platforms.
Salesforce, Salesforce Marketing Cloud, HubSpot, or equivalent.
Tag management, UTM governance tools.
Project management and campaign orchestration platforms.
What You’ll Bring
7+ years in marketing operations, performance marketing, or related data‑driven marketing roles.
Experience managing and developing operational or technical talent.
Proven expertise in tracking, attribution, and campaign QA.
Hands‑on experience building dashboards, reporting frameworks, and governance processes.
Strong attention to detail and a reputation for data accuracy and operational rigor.
Collaborative leader who can partner across marketing, analytics, and technology teams.
Mindset
Growth is holistic, expanding beyond just acquisition and performance marketing.
Experimentally curious and data‑driven; makes decisions in a timely manner to solve problems and propose ideas.
Forward‑thinking with a continuous improvement mindset; respects the past while remaining flexible and open to new ideas.
Owns results, holds accountability, and communicates outcomes without buzzwordy jargon.
Why Join Us
Be part of a newly formed Performance Marketing CoE with executive visibility, where your work directly shapes enterprise growth strategy.
Lead the operations and governance backbone of a new Performance Marketing CoE.
Build and grow a team that ensures marketing is accountable, transparent, and scalable.
Play a critical role in making every marketing investment measurable and tied to growth.
Salary Range $95,400.00 – $127,100.00 (this range is a reasonable estimate of the base pay for this position at the time of posting. Pay is based on a number of factors including job‑related knowledge, skills, experience, business requirements, and geographic location).
What We Offer By choice, we embrace individuality, support it, and thrive on it. Our People‑First Culture celebrates diversity, equity, and inclusion—not simply because it’s the right thing to do but because it’s the key to our success. First American is an equal‑opportunity employer in every sense of the term and considers all qualified applicants, including those with arrest or conviction records, in a manner consistent with applicable laws. We offer a comprehensive benefits package including medical, dental, vision, 401(k), PTO/paid sick leave, and an employee stock purchase plan.
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