Buyers Products Company
Overview
We are seeking an experienced Product Marketing Manager/Product Analyst from a B2B manufacturing background to collaborate closely with our Product Management and Marketing teams. This role combines strategic product analysis with product marketing leadership to drive data‑driven product decisions, market positioning, and business growth in the B2B manufacturing sector.
Key Responsibilities
Market & Competitive Analysis
Assess market competition by reviewing and analyzing the nature and scope of present and future product lines, product specifications, and requirements
Develop and maintain comprehensive competitive matrices and pricing analysis in collaboration with analysts and pricing teams
Appraise new product ideas and evaluate product line extension opportunities based on market research and performance data
Conduct sales performance analysis for mature product lines to identify market‑driven opportunities for line extensions, accessories, and packaging solutions tailored to diverse distribution channels
Determine product pricing strategies and complete operational requirements in conjunction with NPD and pricing teams
Manage and prioritize product marketing initiatives to ensure development teams focus on the highest‑value tasks and opportunities
Conduct comprehensive product launch portfolio analysis to determine which initiatives should be scaled, optimized, or discontinued based on performance metrics and market response
Maintain deep understanding of product features, market context, and evolving industry trends to inform strategic decisions
Cross‑functional Collaboration & Launch Management
Partner with Marketing to introduce and market new products by developing‑integrated plans coordinating sales, advertising, and production teams
Collaborate closely with Product Management to define, plan, and execute comprehensive product launch plans, including timelines, marketing strategies, and sales enablement
Coordinate cross‑functionally with sales, engineering, and hybrid product teams to understand customer needs, competitive positioning, and value propositions
Translate customer feedback and market insights into actionable product improvements, driving continuous enhancements in conjunction with NPD teams
Strategic Content & Marketing Support
Lead strategic content development aligned with product launches and go‑to‑market strategies across multiple distribution channels
Support trade show coordination by providing strategic direction on messaging, positioning, and competitive advantages that align with overall product launch strategies
Identify opportunities to enhance product visibility and performance through strategic marketing initiatives
Work with internal stakeholders to ensure marketing materials align with strategic positioning and market analysis
Analysis & Reporting
Analyze and report on the effectiveness of product launch activities and marketing initiatives, recommending improvements to optimize engagement and conversions
Conduct market research to identify keyword and content opportunities that support broader strategic objectives
Provide data‑driven insights to leadership on product performance, market trends, and competitive landscape
Qualifications
Required:
Bachelor’s degree in Marketing, Business, Engineering, or a related discipline
3–5 years of experience in B2B manufacturing product marketing with strong analytical and strategic planning capabilities
Proven ability to analyze complex market data and translate insights into strategic product decisions
Demonstrated experience managing successful product launches and coordinating cross‑departmental collaboration
Strong analytical skills with experience in market research, competitive analysis, and pricing strategies
Exceptional communication, analytical, and organizational skills
Proficiency in analytics tools, market research platforms, and data analysis software
Preferred:
Experience with trade show planning and event marketing coordination
Knowledge of SEO tools and content management systems
Strong collaborative skills and ability to effectively lead strategic initiatives within cross‑functional teams
Experience working closely with NPD and pricing teams
Benefits
Medical insurance
Vision insurance
Paid maternity leave
Paid paternity leave
Additional Information
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Analyst, Business Development, and Marketing
Industries: Automotive and Motor Vehicle Manufacturing
#J-18808-Ljbffr
Key Responsibilities
Market & Competitive Analysis
Assess market competition by reviewing and analyzing the nature and scope of present and future product lines, product specifications, and requirements
Develop and maintain comprehensive competitive matrices and pricing analysis in collaboration with analysts and pricing teams
Appraise new product ideas and evaluate product line extension opportunities based on market research and performance data
Conduct sales performance analysis for mature product lines to identify market‑driven opportunities for line extensions, accessories, and packaging solutions tailored to diverse distribution channels
Determine product pricing strategies and complete operational requirements in conjunction with NPD and pricing teams
Manage and prioritize product marketing initiatives to ensure development teams focus on the highest‑value tasks and opportunities
Conduct comprehensive product launch portfolio analysis to determine which initiatives should be scaled, optimized, or discontinued based on performance metrics and market response
Maintain deep understanding of product features, market context, and evolving industry trends to inform strategic decisions
Cross‑functional Collaboration & Launch Management
Partner with Marketing to introduce and market new products by developing‑integrated plans coordinating sales, advertising, and production teams
Collaborate closely with Product Management to define, plan, and execute comprehensive product launch plans, including timelines, marketing strategies, and sales enablement
Coordinate cross‑functionally with sales, engineering, and hybrid product teams to understand customer needs, competitive positioning, and value propositions
Translate customer feedback and market insights into actionable product improvements, driving continuous enhancements in conjunction with NPD teams
Strategic Content & Marketing Support
Lead strategic content development aligned with product launches and go‑to‑market strategies across multiple distribution channels
Support trade show coordination by providing strategic direction on messaging, positioning, and competitive advantages that align with overall product launch strategies
Identify opportunities to enhance product visibility and performance through strategic marketing initiatives
Work with internal stakeholders to ensure marketing materials align with strategic positioning and market analysis
Analysis & Reporting
Analyze and report on the effectiveness of product launch activities and marketing initiatives, recommending improvements to optimize engagement and conversions
Conduct market research to identify keyword and content opportunities that support broader strategic objectives
Provide data‑driven insights to leadership on product performance, market trends, and competitive landscape
Qualifications
Required:
Bachelor’s degree in Marketing, Business, Engineering, or a related discipline
3–5 years of experience in B2B manufacturing product marketing with strong analytical and strategic planning capabilities
Proven ability to analyze complex market data and translate insights into strategic product decisions
Demonstrated experience managing successful product launches and coordinating cross‑departmental collaboration
Strong analytical skills with experience in market research, competitive analysis, and pricing strategies
Exceptional communication, analytical, and organizational skills
Proficiency in analytics tools, market research platforms, and data analysis software
Preferred:
Experience with trade show planning and event marketing coordination
Knowledge of SEO tools and content management systems
Strong collaborative skills and ability to effectively lead strategic initiatives within cross‑functional teams
Experience working closely with NPD and pricing teams
Benefits
Medical insurance
Vision insurance
Paid maternity leave
Paid paternity leave
Additional Information
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Analyst, Business Development, and Marketing
Industries: Automotive and Motor Vehicle Manufacturing
#J-18808-Ljbffr