Live Nation Entertainment
Insomniac - Marketing Campaign Specialist
Live Nation Entertainment, Calabasas, California, United States, 91302
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Marketing Campaign Specialist
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Live Nation Entertainment WHO ARE YOU?
Do you enjoy dance music? Do you excel at marketing within the EDM space? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for music & culture and a love of marketing. WHO ARE WE?
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. THE ROLE
Insomniac Events is looking for an enthusiastic and experienced Marketing Specialist to play an integral role in the daily operations and marketing of branded shows and festivals. This position will report to the Director of Festivals and will work in-office at the Calabasas, CA location and various on-site event locations. Responsibilities Specialize in creating and executing 360 marketing campaigns for designated branded shows and festivals; Partner closely with the executive producer, marketing vertical leads, artists & managers and regularly communicates key marketing information and targets to internal and external partners Manage marketing budgets across all assigned projects and ensure that resources are allocated effectively, efficiently, and accurately Lead internal & external meetings as the main speaker conveying objectives & solutions Analyze week-to-week ticketing, site traffic, social media engagement, and digital advertising data; Adapt marketing plans based on insights from this data Be on top of new trends and techniques to execute the best and most forward-thinking campaigns for your assigned brands and projects, sharing actionable insights with the team Ensure fluid and accurate communication across all relevant project stakeholders Manage third party marketing campaigns for your assigned projects Recommend process improvement initiatives pertaining to the overall marketing workflow Report on key statistics around audience growth and engagement Work closely with in-house design and new media (video and moving image) teams to develop marketing campaign assets; Ensuring creative requests are being submitted accurately, strategically, thoroughly, and timely Hire and manage independent video, design, and other specialized contractors to develop necessary marketing assets for your assigned projects Manage execution of on-site marketing efforts across media, social, street teams, etc for relevant events within your assigned brands’ portfolios Obtain relevant approvals for marketing and social media assets Qualifications 3+ years relevant working experience in marketing, and/or music Exceptionally high attention to detail working in a fast-paced environment Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands Articulate speaker who is affable & solution-oriented that is comfortable leading meetings Proven ability to lead and execute complex and high volume marketing campaigns Excel at branded writing (marketing in the voice/tone of a distinct brand, character, etc.) Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneously Ability to systematically execute on tight deadlines Experience with marketing, Photoshop, HTML, Google Analytics preferred Adaptability to execute tasks off-hours at short notice if needed WORK ENVIRONMENT Must be able to tolerate loud noise levels & busy environments May work in drastic temperature climates on site at our events Must be willing to frequently work and travel to events during evening and weekend hours, as required, to meet deadlines and work events EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. Insomniac strongly supports equal employment opportunity for all applicants regardless of age, ancestry, color, religious creed, family and medical care leave, mental or physical disability, marital status, domestic partner status, medical condition, genetic information, military and veteran status, political affiliation, national origin, citizenship, race, sex, gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law.
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Marketing Campaign Specialist
role at
Live Nation Entertainment WHO ARE YOU?
Do you enjoy dance music? Do you excel at marketing within the EDM space? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for music & culture and a love of marketing. WHO ARE WE?
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. THE ROLE
Insomniac Events is looking for an enthusiastic and experienced Marketing Specialist to play an integral role in the daily operations and marketing of branded shows and festivals. This position will report to the Director of Festivals and will work in-office at the Calabasas, CA location and various on-site event locations. Responsibilities Specialize in creating and executing 360 marketing campaigns for designated branded shows and festivals; Partner closely with the executive producer, marketing vertical leads, artists & managers and regularly communicates key marketing information and targets to internal and external partners Manage marketing budgets across all assigned projects and ensure that resources are allocated effectively, efficiently, and accurately Lead internal & external meetings as the main speaker conveying objectives & solutions Analyze week-to-week ticketing, site traffic, social media engagement, and digital advertising data; Adapt marketing plans based on insights from this data Be on top of new trends and techniques to execute the best and most forward-thinking campaigns for your assigned brands and projects, sharing actionable insights with the team Ensure fluid and accurate communication across all relevant project stakeholders Manage third party marketing campaigns for your assigned projects Recommend process improvement initiatives pertaining to the overall marketing workflow Report on key statistics around audience growth and engagement Work closely with in-house design and new media (video and moving image) teams to develop marketing campaign assets; Ensuring creative requests are being submitted accurately, strategically, thoroughly, and timely Hire and manage independent video, design, and other specialized contractors to develop necessary marketing assets for your assigned projects Manage execution of on-site marketing efforts across media, social, street teams, etc for relevant events within your assigned brands’ portfolios Obtain relevant approvals for marketing and social media assets Qualifications 3+ years relevant working experience in marketing, and/or music Exceptionally high attention to detail working in a fast-paced environment Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands Articulate speaker who is affable & solution-oriented that is comfortable leading meetings Proven ability to lead and execute complex and high volume marketing campaigns Excel at branded writing (marketing in the voice/tone of a distinct brand, character, etc.) Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneously Ability to systematically execute on tight deadlines Experience with marketing, Photoshop, HTML, Google Analytics preferred Adaptability to execute tasks off-hours at short notice if needed WORK ENVIRONMENT Must be able to tolerate loud noise levels & busy environments May work in drastic temperature climates on site at our events Must be willing to frequently work and travel to events during evening and weekend hours, as required, to meet deadlines and work events EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. Insomniac strongly supports equal employment opportunity for all applicants regardless of age, ancestry, color, religious creed, family and medical care leave, mental or physical disability, marital status, domestic partner status, medical condition, genetic information, military and veteran status, political affiliation, national origin, citizenship, race, sex, gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law.
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