BNY
Vice President, AMER Field Marketing & Strategic Programs
Location: New York, NY
Responsibilities
Develop and implement strategic marketing plans for product and client marketing by utilizing expertise in market analysis and client insights.
Collaborate with cross-functional teams to ensure marketing strategies align with BNY's strategic goals and client needs.
Lead initiatives to enhance brand visibility and client engagement by employing innovative marketing tactics and channels.
Monitor and analyze market trends and competitor activities to inform product positioning and marketing strategies.
Manage marketing campaigns from conception to execution and evaluation, ensuring alignment with business objectives and client expectations.
Foster continuous improvement in marketing processes and strategies by analyzing performance metrics and client feedback.
Qualifications
Bachelor’s degree in Marketing, Business Administration, or related field; advanced degree preferred.
Typically 5-10 years of experience; experience in the securities or financial services industry is preferred.
Strong strategic thinking and analytical skills with the ability to interpret market trends and data.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Proven track record of successful marketing campaign management and client engagement.
Awards
America’s Most Innovative Companies, Fortune, 2025
World’s Most Admired Companies, Fortune 2025
Most Just Companies, Just Capital and CNBC, 2025
Benefits and Rewards BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay‑for‑performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
Base salary for this position is expected to be between $115,000 and $140,000 per year at the commencement of employment. Additional compensation may include commission earnings, discretionary bonuses, short and long‑term incentive packages, and company‑sponsored benefit programs.
This position is at‑will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
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Responsibilities
Develop and implement strategic marketing plans for product and client marketing by utilizing expertise in market analysis and client insights.
Collaborate with cross-functional teams to ensure marketing strategies align with BNY's strategic goals and client needs.
Lead initiatives to enhance brand visibility and client engagement by employing innovative marketing tactics and channels.
Monitor and analyze market trends and competitor activities to inform product positioning and marketing strategies.
Manage marketing campaigns from conception to execution and evaluation, ensuring alignment with business objectives and client expectations.
Foster continuous improvement in marketing processes and strategies by analyzing performance metrics and client feedback.
Qualifications
Bachelor’s degree in Marketing, Business Administration, or related field; advanced degree preferred.
Typically 5-10 years of experience; experience in the securities or financial services industry is preferred.
Strong strategic thinking and analytical skills with the ability to interpret market trends and data.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Proven track record of successful marketing campaign management and client engagement.
Awards
America’s Most Innovative Companies, Fortune, 2025
World’s Most Admired Companies, Fortune 2025
Most Just Companies, Just Capital and CNBC, 2025
Benefits and Rewards BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay‑for‑performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
Base salary for this position is expected to be between $115,000 and $140,000 per year at the commencement of employment. Additional compensation may include commission earnings, discretionary bonuses, short and long‑term incentive packages, and company‑sponsored benefit programs.
This position is at‑will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
#J-18808-Ljbffr