PenFed Credit Union
Overview
PenFed is hiring a (Hybrid) PenFed Home Marketing Manager in San Antonio, Texas or Tysons, Virginia. The Manager will assist the marketing strategy for an integrated home buying and home financing experience, combining the financial strength of PenFed Credit Union (PFCU) with PenFed Realty. This role coordinates the execution of the strategy and go‑to‑market plan and supports full‑funnel marketing for our offering, PenFed Home. Responsibilities
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Lead the overall product marketing strategy for PenFed Home, including B2C, B2B, and B2B2C go‑to‑market strategies and communication touchpoints for new product offerings or promotions Drive ongoing marketing support and optimization across channels (digital media, traditional direct mail, partnerships, sponsorships, events/experiences, and promotions) to deliver on business goals Manage program updates and reporting with key partners, including legal and compliance, while balancing competing priorities Support Relationship Management with sales enablement and sales support materials, including administration of marketing technologies Collaborate with cross‑functional teams (creative, digital experience, product, analytics, compliance, etc.) to ensure consistency and alignment Support meetings, presentations, webinars and marketing communications, preparing materials and coordinating logistics Contribute to the annual campaign calendar, managing stakeholder deployment dates, messaging, and testing to align with KPIs and budget Manage the marketing budget for PenFed Home activities, requesting additional funding as needed Coordinate and update associated budget, ensuring alignment with branding and reporting on campaign effectiveness Assist in assessing campaign results to drive decision‑making and marketing recommendations Intake data and insights from multiple sources, distilling into actionable offers and plans that meet member and market needs Work with business analytics and campaign analytics teams to craft campaign criteria and compare results to projected KPIs Support development of marketing plans to internal stakeholders Make data‑driven decisions while considering member needs and mindset Incorporate feedback from other teams objectively into overall strategy Assist with other product marketing projects as needed Travel to and attend PenFed sponsored events as required *This role is responsible for ensuring business continuity.* Qualifications
Bachelor’s degree in Business, Marketing, Communications, or related field required Minimum of five (5) years of experience in Marketing, Communications, or related field Experience with integrated, go‑to‑market marketing campaigns leveraging digital and traditional channels for B2C and B2B audiences Experience with marketing technologies, including marketing automation; Salesforce Marketing Cloud a plus Experience in product marketing strategy and project management principles; Asana a plus Strong writing and presentation skills, supporting leadership meetings with research and reporting on campaign findings Strong work ethic and enthusiastic team player Self‑starter, able to collaborate, prioritize, and meet deadlines Experience in financial services or highly regulated industries a plus Supervisory Responsibility
This position will not supervise employees. Licenses and Certifications
There are no additional certifications required. Work Environment
The employee is regularly exposed to an indoor office setting with moderate noise and may need to lift 25 pounds. Travel
Ability to travel to various worksites and be on‑call may be required. About Us
Established in 1935, PenFed today is one of the country’s strongest and most stable financial institutions with over 2.9 million members and $31 billion in assets. We serve members in all 50 states and D.C., as well as Guam and Puerto Rico. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty‑four hours a day. Equal Employment Opportunity
PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising complaint of discrimination or harassment or participating in an investigation of the same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat in the workplace or is an undue hardship. Contact human resources (HR) with any questions or requests for accommodation at 402‑639‑8568.
#J-18808-Ljbffr
PenFed is hiring a (Hybrid) PenFed Home Marketing Manager in San Antonio, Texas or Tysons, Virginia. The Manager will assist the marketing strategy for an integrated home buying and home financing experience, combining the financial strength of PenFed Credit Union (PFCU) with PenFed Realty. This role coordinates the execution of the strategy and go‑to‑market plan and supports full‑funnel marketing for our offering, PenFed Home. Responsibilities
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Lead the overall product marketing strategy for PenFed Home, including B2C, B2B, and B2B2C go‑to‑market strategies and communication touchpoints for new product offerings or promotions Drive ongoing marketing support and optimization across channels (digital media, traditional direct mail, partnerships, sponsorships, events/experiences, and promotions) to deliver on business goals Manage program updates and reporting with key partners, including legal and compliance, while balancing competing priorities Support Relationship Management with sales enablement and sales support materials, including administration of marketing technologies Collaborate with cross‑functional teams (creative, digital experience, product, analytics, compliance, etc.) to ensure consistency and alignment Support meetings, presentations, webinars and marketing communications, preparing materials and coordinating logistics Contribute to the annual campaign calendar, managing stakeholder deployment dates, messaging, and testing to align with KPIs and budget Manage the marketing budget for PenFed Home activities, requesting additional funding as needed Coordinate and update associated budget, ensuring alignment with branding and reporting on campaign effectiveness Assist in assessing campaign results to drive decision‑making and marketing recommendations Intake data and insights from multiple sources, distilling into actionable offers and plans that meet member and market needs Work with business analytics and campaign analytics teams to craft campaign criteria and compare results to projected KPIs Support development of marketing plans to internal stakeholders Make data‑driven decisions while considering member needs and mindset Incorporate feedback from other teams objectively into overall strategy Assist with other product marketing projects as needed Travel to and attend PenFed sponsored events as required *This role is responsible for ensuring business continuity.* Qualifications
Bachelor’s degree in Business, Marketing, Communications, or related field required Minimum of five (5) years of experience in Marketing, Communications, or related field Experience with integrated, go‑to‑market marketing campaigns leveraging digital and traditional channels for B2C and B2B audiences Experience with marketing technologies, including marketing automation; Salesforce Marketing Cloud a plus Experience in product marketing strategy and project management principles; Asana a plus Strong writing and presentation skills, supporting leadership meetings with research and reporting on campaign findings Strong work ethic and enthusiastic team player Self‑starter, able to collaborate, prioritize, and meet deadlines Experience in financial services or highly regulated industries a plus Supervisory Responsibility
This position will not supervise employees. Licenses and Certifications
There are no additional certifications required. Work Environment
The employee is regularly exposed to an indoor office setting with moderate noise and may need to lift 25 pounds. Travel
Ability to travel to various worksites and be on‑call may be required. About Us
Established in 1935, PenFed today is one of the country’s strongest and most stable financial institutions with over 2.9 million members and $31 billion in assets. We serve members in all 50 states and D.C., as well as Guam and Puerto Rico. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty‑four hours a day. Equal Employment Opportunity
PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising complaint of discrimination or harassment or participating in an investigation of the same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat in the workplace or is an undue hardship. Contact human resources (HR) with any questions or requests for accommodation at 402‑639‑8568.
#J-18808-Ljbffr