American Medical Association
Membership Marketing Manager
American Medical Association, Chicago Heights, Illinois, United States, 60411
Membership Marketing Manager, Acquisition
Chicago, IL (Hybrid)
The American Medical Association (AMA) is the nation's largest professional association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our mission to promote the art and science of medicine and the betterment of public health.
At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people‑first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.
We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and look forward to getting to know you.
We have an opportunity at our corporate offices in Chicago for a
Membership Marketing Manager, Acquisition
on our Marketing & Membership Experience team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.
In this position, you will develop and execute integrated marketing strategies for all owned channels (direct mail, email, SMS, fax, telemarketing) to deliver new member growth. Use data‑driven insights to ensure the optimization of marketing campaigns’ reach, engagement, and member conversion. Develop innovative offers and value propositions through collaboration with teams focused on member programs, content, and creative development.
RESPONSIBILITIES Marketing Strategy & Execution
Develop and execute an integrated marketing strategy across all owned channels (direct mail, email, SMS, fax, and telemarketing)
Lead the development and execution of a membership lifecycle‑driven marketing strategy to drive new member growth
Continuously monitor and implement best practice standards for direct response marketing trends
Identify channel expansion opportunities, and develop cutting‑edge campaigns and programs
Develop innovative offers and member value propositions by collaborating with MMX colleagues and other internal business units to ensure cohesion of marketing plans for targeted audiences, content, contact and creative strategies, and leverage opportunities to integrate mission work
Lead the development of the acquisition contact plans with oversight of the circulation planning to increase response across channels
Develop A/B testing campaigns to optimize campaign performance in collaboration with the Data and Analytics team
Refine and evolve customer segments and identify new channel opportunities
Membership Marketing Campaigns Development
Oversee messaging, content, and creative development for all membership acquisition marketing campaigns
Lead the development of the overall editorial calendars for acquisition
Ensure target market and individual personas’ interests align with messaging, content, and creative across channels
Design campaigns to maximize performance metrics of reach, engagement and member conversion
Oversee the development of segmentation and targeted audiences in data‑driven marketing campaigns
Proactively identify opportunities within the member‑eligible base to drive engagement and membership conversion
Test new campaign assets and channels to determine long‑term feasibility
Marketing Performance Measurement
Monitor campaign results on a weekly basis and revise go‑to‑market plans to deliver new member growth
Partner with Data and Analytics team to present campaign results and insights to management
Use data analytics (e.g., personalization and product recommendation systems), and develop a segmentation model to enable effective marketing across all owned channels
Translate key member insights into omnichannel marketing strategies, gain cross‑functional alignment, and make recommended optimizations
Oversee analyzing audience behavior and marketing campaign effectiveness
May include other responsibilities as assigned
REQUIREMENTS 1. Bachelor’s degree required; concentration in marketing or related degree preferred; master’s degree preferred
2. 5+ years of experience developing and implementing high‑performing integrating marketing campaigns optimized for returns
3. Proficient in digital marketing best practices, optimization techniques, focusing on performance and impact
4. Experience with complex, cross‑functional marketing programs requiring high degree of subject matter expertise included in the review and approval process
5. Demonstrated experience in utilizing direct channels; mail, email, fax, and telemarketing, to drive action
6. Prior experience and success with lead generating programs and email journeys
7. Strong analytical skills and experience using data and results to generate marketing recommendations and optimizations
8. Excellent collaboration and communication skills working with both internal teams and external stakeholders, ability to interact effectively with all levels of management
9. Exceptional time and project management skills; formal project management training and knowledge of project management tools a plus
10. Highly self‑motivated, creative thinker who is willing to take calculated entrepreneurial risks to drive hyper‑growth
11. Demonstrated sense of initiative and professionalism
The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.
This role is an exempt position, and the salary range for this position is $85,680–$113,526. Employees are also eligible to participate in an incentive plan. To learn more about the American Medical Association’s benefits offerings, please click here.
We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.
THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION
#J-18808-Ljbffr
The American Medical Association (AMA) is the nation's largest professional association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our mission to promote the art and science of medicine and the betterment of public health.
At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people‑first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.
We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and look forward to getting to know you.
We have an opportunity at our corporate offices in Chicago for a
Membership Marketing Manager, Acquisition
on our Marketing & Membership Experience team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.
In this position, you will develop and execute integrated marketing strategies for all owned channels (direct mail, email, SMS, fax, telemarketing) to deliver new member growth. Use data‑driven insights to ensure the optimization of marketing campaigns’ reach, engagement, and member conversion. Develop innovative offers and value propositions through collaboration with teams focused on member programs, content, and creative development.
RESPONSIBILITIES Marketing Strategy & Execution
Develop and execute an integrated marketing strategy across all owned channels (direct mail, email, SMS, fax, and telemarketing)
Lead the development and execution of a membership lifecycle‑driven marketing strategy to drive new member growth
Continuously monitor and implement best practice standards for direct response marketing trends
Identify channel expansion opportunities, and develop cutting‑edge campaigns and programs
Develop innovative offers and member value propositions by collaborating with MMX colleagues and other internal business units to ensure cohesion of marketing plans for targeted audiences, content, contact and creative strategies, and leverage opportunities to integrate mission work
Lead the development of the acquisition contact plans with oversight of the circulation planning to increase response across channels
Develop A/B testing campaigns to optimize campaign performance in collaboration with the Data and Analytics team
Refine and evolve customer segments and identify new channel opportunities
Membership Marketing Campaigns Development
Oversee messaging, content, and creative development for all membership acquisition marketing campaigns
Lead the development of the overall editorial calendars for acquisition
Ensure target market and individual personas’ interests align with messaging, content, and creative across channels
Design campaigns to maximize performance metrics of reach, engagement and member conversion
Oversee the development of segmentation and targeted audiences in data‑driven marketing campaigns
Proactively identify opportunities within the member‑eligible base to drive engagement and membership conversion
Test new campaign assets and channels to determine long‑term feasibility
Marketing Performance Measurement
Monitor campaign results on a weekly basis and revise go‑to‑market plans to deliver new member growth
Partner with Data and Analytics team to present campaign results and insights to management
Use data analytics (e.g., personalization and product recommendation systems), and develop a segmentation model to enable effective marketing across all owned channels
Translate key member insights into omnichannel marketing strategies, gain cross‑functional alignment, and make recommended optimizations
Oversee analyzing audience behavior and marketing campaign effectiveness
May include other responsibilities as assigned
REQUIREMENTS 1. Bachelor’s degree required; concentration in marketing or related degree preferred; master’s degree preferred
2. 5+ years of experience developing and implementing high‑performing integrating marketing campaigns optimized for returns
3. Proficient in digital marketing best practices, optimization techniques, focusing on performance and impact
4. Experience with complex, cross‑functional marketing programs requiring high degree of subject matter expertise included in the review and approval process
5. Demonstrated experience in utilizing direct channels; mail, email, fax, and telemarketing, to drive action
6. Prior experience and success with lead generating programs and email journeys
7. Strong analytical skills and experience using data and results to generate marketing recommendations and optimizations
8. Excellent collaboration and communication skills working with both internal teams and external stakeholders, ability to interact effectively with all levels of management
9. Exceptional time and project management skills; formal project management training and knowledge of project management tools a plus
10. Highly self‑motivated, creative thinker who is willing to take calculated entrepreneurial risks to drive hyper‑growth
11. Demonstrated sense of initiative and professionalism
The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.
This role is an exempt position, and the salary range for this position is $85,680–$113,526. Employees are also eligible to participate in an incentive plan. To learn more about the American Medical Association’s benefits offerings, please click here.
We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.
THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION
#J-18808-Ljbffr