NBCUniversal
Sr. Analyst, Title Marketing Insights and Analytics
NBCUniversal, California, Missouri, United States, 65018
Sr. Analyst, Title Marketing Insights and Analytics
Join to apply for the
Sr. Analyst, Title Marketing Insights and Analytics
role at
NBCUniversal .
The role is part of NBCUniversal’s Decision Sciences Media Analytics team, reporting to the Director of Title Marketing Analytics and supporting marketing teams within NBCUniversal Television & Streaming, including Peacock.
Base pay range: $75,000.00/yr - $100,000.00/yr
NBCUniversal is one of the world’s leading media and entertainment companies. We create world‑class content, distribute it across film, television and streaming, and bring it to life through our portfolio of theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad‑supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and we have world‑renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Key Responsibilities
Uncover trends, patterns, and key drivers within data to inform strategic decision‑making and optimize media strategies for the NBCU/Peacock business.
Play a pivotal role in driving marketing and audience strategy by identifying audience opportunities and assessing campaign impact on title and franchise level performance.
Leverage various 1st party and 3rd party data sources (e.g., Nielsen) to produce impactful reports and insights to drive audience targeting; lead the process for building audience profiles for key titles and franchises.
Assess audience growth and overlap trends across linear and streaming to identify marketing opportunities.
Track pre‑premiere indicators to quantify content momentum and the health of campaigns.
Run correlation analyses to determine key indicators of future title success.
Develop media learning plans to guide various awareness and brand lift studies.
Lead ad‑hoc analyses to address time‑sensitive questions and uncover emerging trends.
Engage with new tools and data sources to enhance audience and media reporting.
Contribute to cross‑channel measurement efforts, triangulating learnings across other techniques including Marketing Mix Modeling, attribution, and experiments.
Ensure data alignment with the wider Advanced Analytics team; help standardize NBCU Media Group’s measurement approach.
Qualifications
Bachelor’s degree with 2+ years of experience in media research or analytics role.
Experience working with Nielsen NPower (e.g., Reach & Frequency, Duplication, Segmentation).
Proficiency in Microsoft Office applications, with significant experience in Excel and PowerPoint.
Experience identifying, segmenting and building audiences.
Experience querying large datasets with SQL, BigQuery, Databricks, Excel, or other similar data analysis tools.
Strong attention to data quality, with the ability to troubleshoot inconsistencies and ensure accuracy.
Ability to identify, distill, and articulate clear and actionable stories, insights and recommendations from a variety of data points and sources.
Desired Characteristics
Passion for the media industry, especially in television and streaming.
Familiarity with new and emerging measurement sources (e.g., iSpot, TVision, VideoAmp).
Experience working with large datasets and data management/visualization tools (e.g., Tableau, Domo, Power BI).
Ability to handle multiple assignments and meet deadlines in a fast‑paced environment.
Ability to navigate through ambiguity, collaborate effectively, and build consensus in a highly matrixed environment.
Effective communicator and collaborator with strong project management and problem‑solving skills.
Demonstrates strong sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose.
Additional Requirements
Hybrid: This position requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week.
This position is eligible for company‑sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Salary range: $75,000 - $100,000.
Additional Information As part of our selection process, external candidates may be required to attend an in‑person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles’ Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
Referrals increase your chances of interviewing at NBCUniversal by 2x.
Seniority level Associate
Employment type Full‑time
Job function Other
Industries Entertainment Providers
#J-18808-Ljbffr
Sr. Analyst, Title Marketing Insights and Analytics
role at
NBCUniversal .
The role is part of NBCUniversal’s Decision Sciences Media Analytics team, reporting to the Director of Title Marketing Analytics and supporting marketing teams within NBCUniversal Television & Streaming, including Peacock.
Base pay range: $75,000.00/yr - $100,000.00/yr
NBCUniversal is one of the world’s leading media and entertainment companies. We create world‑class content, distribute it across film, television and streaming, and bring it to life through our portfolio of theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad‑supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and we have world‑renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Key Responsibilities
Uncover trends, patterns, and key drivers within data to inform strategic decision‑making and optimize media strategies for the NBCU/Peacock business.
Play a pivotal role in driving marketing and audience strategy by identifying audience opportunities and assessing campaign impact on title and franchise level performance.
Leverage various 1st party and 3rd party data sources (e.g., Nielsen) to produce impactful reports and insights to drive audience targeting; lead the process for building audience profiles for key titles and franchises.
Assess audience growth and overlap trends across linear and streaming to identify marketing opportunities.
Track pre‑premiere indicators to quantify content momentum and the health of campaigns.
Run correlation analyses to determine key indicators of future title success.
Develop media learning plans to guide various awareness and brand lift studies.
Lead ad‑hoc analyses to address time‑sensitive questions and uncover emerging trends.
Engage with new tools and data sources to enhance audience and media reporting.
Contribute to cross‑channel measurement efforts, triangulating learnings across other techniques including Marketing Mix Modeling, attribution, and experiments.
Ensure data alignment with the wider Advanced Analytics team; help standardize NBCU Media Group’s measurement approach.
Qualifications
Bachelor’s degree with 2+ years of experience in media research or analytics role.
Experience working with Nielsen NPower (e.g., Reach & Frequency, Duplication, Segmentation).
Proficiency in Microsoft Office applications, with significant experience in Excel and PowerPoint.
Experience identifying, segmenting and building audiences.
Experience querying large datasets with SQL, BigQuery, Databricks, Excel, or other similar data analysis tools.
Strong attention to data quality, with the ability to troubleshoot inconsistencies and ensure accuracy.
Ability to identify, distill, and articulate clear and actionable stories, insights and recommendations from a variety of data points and sources.
Desired Characteristics
Passion for the media industry, especially in television and streaming.
Familiarity with new and emerging measurement sources (e.g., iSpot, TVision, VideoAmp).
Experience working with large datasets and data management/visualization tools (e.g., Tableau, Domo, Power BI).
Ability to handle multiple assignments and meet deadlines in a fast‑paced environment.
Ability to navigate through ambiguity, collaborate effectively, and build consensus in a highly matrixed environment.
Effective communicator and collaborator with strong project management and problem‑solving skills.
Demonstrates strong sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose.
Additional Requirements
Hybrid: This position requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week.
This position is eligible for company‑sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Salary range: $75,000 - $100,000.
Additional Information As part of our selection process, external candidates may be required to attend an in‑person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles’ Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
Referrals increase your chances of interviewing at NBCUniversal by 2x.
Seniority level Associate
Employment type Full‑time
Job function Other
Industries Entertainment Providers
#J-18808-Ljbffr