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Prudential Financial

Marketing Technology (MarTech) Enablement Manager (Hybrid)

Prudential Financial, Newark, New Jersey, us, 07175

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Marketing Technology (MarTech) Enablement Manager (Hybrid) Join our dynamic team at Prudential Financial as a Marketing Technology (MarTech) Enablement Manager. In this role you will bridge our Global Retirement & Insurance (GRI) businesses and MarTech teams, driving technology alignment with business objectives and empowering marketing partners to unlock the full potential of our MarTech stack.

Key Responsibilities

Serve as connective tissue between GRI businesses and MarTech teams, ensuring seamless collaboration.

Collaborate with cross‑functional teams (marketing, sales, IT, channel activation) to align technology solutions with business goals.

Translate business needs into technical requirements and develop solutions architecture using tools such as Vizio, Miro.

Maintain training documentation for marketing partners on MarTech capabilities and best practices.

Drive process optimization for MarTech intake and channel marketing requirements.

Identify and develop use cases to demonstrate MarTech stack value, driving adoption.

Oversee end‑to‑end MarTech implementation and channel activation, ensuring creative alignment.

Stay up‑to‑date with latest MarTech trends and apply knowledge to innovate our stack.

Requirements

8‑10 years of experience in Digital Marketing, MarTech, or adjacent roles with proven technology enablement track record.

Deep understanding of Adobe Tech Stack (Marketo, Target, Experience Platform, Analytics) and Salesforce.

Strong background in web and email channel marketing.

Excellent communication and interpersonal skills for cross‑functional collaboration.

Strategic thinking and problem‑solving to improve processes and technology utilization.

What we offer you

Salary range: $118,700.00 to $176,600.00 (plus yearly bonus potential).

Medical, dental, vision, life insurance, disability insurance, Paid Time Off, and leave of absences.

401(k) plan with company match up to 4%.

Company‑funded pension plan.

Wellness programs with reimbursement up to $1,600/year.

Work/Life Resources and Education Benefit for degree and certificate programs.

Employee Stock Purchase Plan.

Eligibility to participate in discretionary incentive programs is subject to performance and other factors.

Prudential Financial, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to protected characteristics. If you need an accommodation, email accommodations.hw@prudential.com. For technical assistance, contact careers.technicalsupport@prudential.com.

Current EWA: Hybrid (Newark) – on‑site presence required as needed.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing and Sales

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