Metrics Recruitment
We're partnering with a fast-growing consumer social marketplace that helps people form real friendships through high-quality local events. Their platform has already driven significant success for event hosts this year, and they are now looking to bring on their first dedicated Growth & Content Lead to own demand generation and set the foundation for how they launch and scale in new markets.
Role Overview The mission of this role is simple and bold : drive 50% of attendees to events through growth, content, and acquisition efforts.
This person will shape the brand, build the marketing engine from scratch, and be the first hire on a lean GTM team focused entirely on driving event demand.
Why This Role Is Important
You’ll own user acquisition and event demand end-to-end.
You’ll set the tone for all future marketing hires and define the brand identity.
You’ll work closely with event hosts - when you fill their rooms, the entire ecosystem grows.
Key Responsibilities
Deliver 50% of attendees for events on the platform.
Build organic and viral demand through repeatable content frameworks.
Create, edit, and publish high-volume original content (especially video).
Run rapid content and growth experiments; double down on what works.
Collaborate with the GTM team to support new city launches and event activation strategies.
First 90 Days
Produce 50+ pieces of original content.
Demonstrate traction in driving real attendees to real events.
Build the first version of the marketing system and playbook for future hires.
Candidate Profile
High-agency, fast executor, and tapped into cutting‑edge marketing trends.
Strong understanding of growth frameworks and first‑principles thinking.
Able to share 100+ videos they’ve created and edited themselves (non‑negotiable).
Skilled across video editing, design, and content creation.
Proven ability to build mindshare for a product across multiple communities.
Thrives in fast‑paced, high‑ambiguity environments.
#J-18808-Ljbffr
Role Overview The mission of this role is simple and bold : drive 50% of attendees to events through growth, content, and acquisition efforts.
This person will shape the brand, build the marketing engine from scratch, and be the first hire on a lean GTM team focused entirely on driving event demand.
Why This Role Is Important
You’ll own user acquisition and event demand end-to-end.
You’ll set the tone for all future marketing hires and define the brand identity.
You’ll work closely with event hosts - when you fill their rooms, the entire ecosystem grows.
Key Responsibilities
Deliver 50% of attendees for events on the platform.
Build organic and viral demand through repeatable content frameworks.
Create, edit, and publish high-volume original content (especially video).
Run rapid content and growth experiments; double down on what works.
Collaborate with the GTM team to support new city launches and event activation strategies.
First 90 Days
Produce 50+ pieces of original content.
Demonstrate traction in driving real attendees to real events.
Build the first version of the marketing system and playbook for future hires.
Candidate Profile
High-agency, fast executor, and tapped into cutting‑edge marketing trends.
Strong understanding of growth frameworks and first‑principles thinking.
Able to share 100+ videos they’ve created and edited themselves (non‑negotiable).
Skilled across video editing, design, and content creation.
Proven ability to build mindshare for a product across multiple communities.
Thrives in fast‑paced, high‑ambiguity environments.
#J-18808-Ljbffr