Florida State University
Strategic Marketing & Recruitment Coordinator (Panama City Campus)
Florida State University, Tallahassee, Florida, us, 32318
Job Title: Strategic Marketing & Recruitment Coordinator (Panama City Campus)
Location: Panama City, FL
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 61646
Department: PCC Office of Advancement
Florida State University is one of the nation’s top public universities, and FSU Panama City amplifies the university’s efforts to preserve, expand, and disseminate knowledge in the sciences, technology, arts, humanities, and human services professions. FSU Panama City is located 100 miles west of Tallahassee on the beautiful North St. Andrews Bay and is only three miles from the beaches of the emerald coast. FSU PC currently houses 20 bachelor's programs, 9 master's programs, and 1 doctoral program, and boasts a small faculty-to-student ratio, which gives students a more personalized academic experience. Please visit pc.fsu.edu/promise for information about our FSU PC Promise to students, and pc.fsu.edu/ for more information about our campus. FSU Panama City also recently opened a brand-new residential housing complex on campus and right on the water. This new apartment-style complex at FSU PC houses both undergraduate and graduate students. For more information about our on-campus housing, visit seminolelandingfsu.com.
Responsibilities
Develop and implement recruitment-focused marketing strategies in partnership with Admissions and the Director of Advancement. Manage digital advertising campaigns (social media, Google Ads, and web-based platforms) that generate inquiries, leads, and applications. Support and guide social media planning, posting, and student engagement activities under the direction of the Public Relation, Publications and Writing Manager. Track and analyze marketing performance metrics; prepare reports to evaluate campaign effectiveness. Maintain and update recruitment-related content across the FSU Panama City website and digital platforms in collaboration with the website manager. Assist with signature recruitment events, including Preview Day, New Student Convocation, program showcases, and transfer outreach. Collaborate with creative staff to ensure consistent messaging and strong branding across all marketing materials. Qualifications
A Bachelor's degree and two years of experience; or a high school diploma or equivalent and six years of experience. (Note: a combination of post high school education and experience equal to six years.) Preferred Qualifications
Graphic design and proficiency with Adobe Creative Suite. Experience with digital marketing platforms (social media management, Google Ads, analytics tools). Strong writing, communication, and organizational skills. Ability to interpret data, track ROI, and make informed recommendations. Helpful
FSU Panama City is seeking a dynamic and creative Strategic Marketing & Recruitment Coordinator to support campus-wide recruitment and marketing efforts. This highly collaborative position works directly with all members of the Office of Advancement, as well as Enrollment Management, to ensure marketing strategies are data-informed, targeted, and aligned with university brand standards and enrollment goals. The role is ideal for a team-oriented professional who enjoys coordinating across multiple functions to achieve shared outcomes. Contact Info
Rebecca Kelly, Director of Advancement - rebecca.kelly@fsu.edu University Information
One of the nation's elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research and encourages creativity. At FSU, there’s the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow’s news! Learn more about our university and campuses. Anticipated Salary Range
Starting in the high $40,000's, commensurate with education and experience. FSU Total Rewards
FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs. Use our interactive tool to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks. How To Apply
If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU > Self Service. Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume. Candidates should also upload a portfolio of work, including examples of your strongest work (e.g., social media, digital ads, email campaigns, blog/website content, video projects, graphic design). Considerations
This is an A&P position. This position requires successful completion of a criminal history background check. This position is located in Panama City, Florida. This position is being advertised as open until filled. Equal Employment Opportunity
FSU is an Equal Employment Opportunity Employer.
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Develop and implement recruitment-focused marketing strategies in partnership with Admissions and the Director of Advancement. Manage digital advertising campaigns (social media, Google Ads, and web-based platforms) that generate inquiries, leads, and applications. Support and guide social media planning, posting, and student engagement activities under the direction of the Public Relation, Publications and Writing Manager. Track and analyze marketing performance metrics; prepare reports to evaluate campaign effectiveness. Maintain and update recruitment-related content across the FSU Panama City website and digital platforms in collaboration with the website manager. Assist with signature recruitment events, including Preview Day, New Student Convocation, program showcases, and transfer outreach. Collaborate with creative staff to ensure consistent messaging and strong branding across all marketing materials. Qualifications
A Bachelor's degree and two years of experience; or a high school diploma or equivalent and six years of experience. (Note: a combination of post high school education and experience equal to six years.) Preferred Qualifications
Graphic design and proficiency with Adobe Creative Suite. Experience with digital marketing platforms (social media management, Google Ads, analytics tools). Strong writing, communication, and organizational skills. Ability to interpret data, track ROI, and make informed recommendations. Helpful
FSU Panama City is seeking a dynamic and creative Strategic Marketing & Recruitment Coordinator to support campus-wide recruitment and marketing efforts. This highly collaborative position works directly with all members of the Office of Advancement, as well as Enrollment Management, to ensure marketing strategies are data-informed, targeted, and aligned with university brand standards and enrollment goals. The role is ideal for a team-oriented professional who enjoys coordinating across multiple functions to achieve shared outcomes. Contact Info
Rebecca Kelly, Director of Advancement - rebecca.kelly@fsu.edu University Information
One of the nation's elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research and encourages creativity. At FSU, there’s the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow’s news! Learn more about our university and campuses. Anticipated Salary Range
Starting in the high $40,000's, commensurate with education and experience. FSU Total Rewards
FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs. Use our interactive tool to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks. How To Apply
If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU > Self Service. Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume. Candidates should also upload a portfolio of work, including examples of your strongest work (e.g., social media, digital ads, email campaigns, blog/website content, video projects, graphic design). Considerations
This is an A&P position. This position requires successful completion of a criminal history background check. This position is located in Panama City, Florida. This position is being advertised as open until filled. Equal Employment Opportunity
FSU is an Equal Employment Opportunity Employer.
#J-18808-Ljbffr