Technical Marketing Segment Manager
Rohde & Schwarz (China) Technology Co., Ltd., Hillsboro, Oregon, United States, 97104
Responsibilities
Develop an accurate and up-to-date market analysis for your target industry and applications. Understand business performance, market drivers, and trends. Leverage your engineering background to develop effective marketing plans and product introductions that achieve market objectives and deliver on promotional programs to achieve expected results (awareness, demand generation, events). Represent the company and its products in industry events, customer forums, and industry publications. Collaborate closely with the marketing team and sales channel to understand the challenges faced in the selling process and develop tools to improve sales efficiency. Creation of educational content relating product capabilities addressing customer specific needs, while featuring key differentiators against competitive alternatives.
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Develop an accurate and up-to-date market analysis for your target industry and applications. Understand business performance, market drivers, and trends. Leverage your engineering background to develop effective marketing plans and product introductions that achieve market objectives and deliver on promotional programs to achieve expected results (awareness, demand generation, events). Represent the company and its products in industry events, customer forums, and industry publications. Collaborate closely with the marketing team and sales channel to understand the challenges faced in the selling process and develop tools to improve sales efficiency. Creation of educational content relating product capabilities addressing customer specific needs, while featuring key differentiators against competitive alternatives.
#J-18808-Ljbffr