CKC Custom Homes
Digital Marketing & Web Performance Manager
CKC Custom Homes, San Antonio, Texas, United States, 78208
Digital Marketing & Web Performance Manager
CKC Custom Homes, San Antonio’s premier luxury custom homebuilder, is seeking an exceptional Digital Marketing & Web Performance Manager to elevate our online presence and drive high‑quality, measurable lead generation. This strategic, hands‑on role will build and maintain our WordPress website, oversee tracking and attribution systems, manage digital advertising, optimize SEO, and protect the integrity of our entire digital ecosystem.
Full‑Time, On‑Site — Reports to Director of Sales & Marketing
POSITION OVERVIEW The Digital Marketing & Web Performance Manager is responsible for ensuring CKC’s digital platforms function beautifully, perform flawlessly, and generate qualified leads at scale. This role combines web development, analytics, tracking, SEO, and paid media expertise with a strong understanding of luxury branding and highly intentional digital experiences.
You will work closely with CKC leadership to execute strategy, monitor campaign performance, maintain the website, and ensure all digital channels support our sales goals.
KEY RESPONSIBILITY AREAS
WordPress Website Management & Site Performance Build, maintain, and optimize CKC’s luxury‑branded WordPress website; manage hosting, backups, DNS, SSL, CDN, caching, and uptime monitoring; implement speed and technical performance enhancements; create SEO‑optimized landing pages; upload and organize photography; manage plugin updates, staging environments, and site security.
SEO Strategy & Organic Growth Lead full SEO strategy: technical, on‑page, local SEO, metadata, schema, internal linking, sitemap management, and content structure; improve rankings for high‑intent luxury homebuilding search terms in San Antonio and the Hill Country; conduct keyword research and ongoing optimization.
Tracking, Analytics & Attribution Integrity Own and manage GA4, Google Tag Manager, and Search Console; build and maintain pixel and event tracking for Meta, Google Ads, and YouTube; monitor lead forms, tracking flows, UTM structures, and conversion paths; create dashboards and reporting for leadership; safeguard against broken funnels, DNS issues, and attribution loss; build and optimize paid campaigns across Meta, Google, and YouTube; manage full‑funnel strategies, audience segmentation, bidding, creative testing, and performance insights.
CRM Integration & Automation (Go High Level) Serve as primary Go High Level administrator; build automated workflows, pipelines, triggers, nurturing sequences, and booking tools; ensure seamless integration between website, ads, and sales processes; maintain dashboards and internal reporting for the sales team.
Shopify Support (Haus of Powell) Implement basic optimizations and e‑commerce reporting; support branding, merchandising, and on‑site performance.
QUALIFICATIONS
Required
3+ years experience in digital marketing, web development, or performance marketing
Expert proficiency in Go High Level
Proven success managing Meta Ads, Google Ads, and YouTube campaigns
Deep understanding of SEO: technical + on‑page
Proficiency in GA4, Tag Manager, Search Console
Strong analytics and reporting skills
Ability to execute both strategy and hands‑on implementation
Exceptional organization and communication skills
Preferred
Shopify experience
Experience in luxury homebuilding, real estate, interior design, or architecture
Agency experience
Ability to create on‑brand graphics or basic ad creative (bonus)
WHY JOIN CKC
Work directly with the owners of a respected luxury builder
Ability to build a digital platform that becomes a market leader
Opportunity to shape CKC’s future and influence our sales growth
Competitive compensation
High‑impact, highly visible role in the company
#J-18808-Ljbffr
Full‑Time, On‑Site — Reports to Director of Sales & Marketing
POSITION OVERVIEW The Digital Marketing & Web Performance Manager is responsible for ensuring CKC’s digital platforms function beautifully, perform flawlessly, and generate qualified leads at scale. This role combines web development, analytics, tracking, SEO, and paid media expertise with a strong understanding of luxury branding and highly intentional digital experiences.
You will work closely with CKC leadership to execute strategy, monitor campaign performance, maintain the website, and ensure all digital channels support our sales goals.
KEY RESPONSIBILITY AREAS
WordPress Website Management & Site Performance Build, maintain, and optimize CKC’s luxury‑branded WordPress website; manage hosting, backups, DNS, SSL, CDN, caching, and uptime monitoring; implement speed and technical performance enhancements; create SEO‑optimized landing pages; upload and organize photography; manage plugin updates, staging environments, and site security.
SEO Strategy & Organic Growth Lead full SEO strategy: technical, on‑page, local SEO, metadata, schema, internal linking, sitemap management, and content structure; improve rankings for high‑intent luxury homebuilding search terms in San Antonio and the Hill Country; conduct keyword research and ongoing optimization.
Tracking, Analytics & Attribution Integrity Own and manage GA4, Google Tag Manager, and Search Console; build and maintain pixel and event tracking for Meta, Google Ads, and YouTube; monitor lead forms, tracking flows, UTM structures, and conversion paths; create dashboards and reporting for leadership; safeguard against broken funnels, DNS issues, and attribution loss; build and optimize paid campaigns across Meta, Google, and YouTube; manage full‑funnel strategies, audience segmentation, bidding, creative testing, and performance insights.
CRM Integration & Automation (Go High Level) Serve as primary Go High Level administrator; build automated workflows, pipelines, triggers, nurturing sequences, and booking tools; ensure seamless integration between website, ads, and sales processes; maintain dashboards and internal reporting for the sales team.
Shopify Support (Haus of Powell) Implement basic optimizations and e‑commerce reporting; support branding, merchandising, and on‑site performance.
QUALIFICATIONS
Required
3+ years experience in digital marketing, web development, or performance marketing
Expert proficiency in Go High Level
Proven success managing Meta Ads, Google Ads, and YouTube campaigns
Deep understanding of SEO: technical + on‑page
Proficiency in GA4, Tag Manager, Search Console
Strong analytics and reporting skills
Ability to execute both strategy and hands‑on implementation
Exceptional organization and communication skills
Preferred
Shopify experience
Experience in luxury homebuilding, real estate, interior design, or architecture
Agency experience
Ability to create on‑brand graphics or basic ad creative (bonus)
WHY JOIN CKC
Work directly with the owners of a respected luxury builder
Ability to build a digital platform that becomes a market leader
Opportunity to shape CKC’s future and influence our sales growth
Competitive compensation
High‑impact, highly visible role in the company
#J-18808-Ljbffr