CapTech
Digital Marketing & Analytics Specialist
CapTech, Charlotte, North Carolina, United States, 28245
Digital Marketing & Analytics Specialist
CapTech is an award‑winning consulting firm that collaborates with clients to achieve what’s possible through the power of technology. We work with Fortune 100 companies, mid‑size enterprises, and government agencies across the country.
CapTech’s Digital Marketing & Analytics Specialist will play a vital role in driving data‑informed marketing at CapTech. We’re looking for an independent, detail‑oriented professional who thrives at the intersection of analytics and creativity.
Responsibilities
Serve as the primary owner of all digital analytics, including social media insights, website analytics (e.g., GA4), paid media performance, CRM metrics, and email reporting.
Develop and maintain dashboards, reports, and KPI tracking to evaluate campaign effectiveness and digital trends.
Transform data into clear insights and strategic recommendations for leadership and cross‑functional teams.
Monitor channel ROI, identify opportunities for efficiency, and continuously improve digital performance.
Manage day‑to‑day operations of social media channels, including content scheduling, publishing, monitoring, and performance optimization.
Own website updates and maintenance through Craft CMS, ensuring accuracy, usability, and continual optimization for traffic and conversions.
Plan, build, launch, and optimize paid media campaigns across platforms such as Google Ads, LinkedIn, and additional digital networks.
Track budgets, pacing, and KPI performance, and implement strategies to maximize cost‑efficient results.
Manage the HubSpot CRM system, including segmentation, list management, workflows, and user data integrity.
Build, deploy, and optimize email campaigns and automated lifecycle journeys.
Conduct A/B testing on email content, timing, and audience segmentation to improve engagement and nurture MQLs.
Qualifications
4+ years of hands‑on digital marketing and analytics experience with demonstrated ability to independently manage key platforms (e.g., GA4, CMS platforms, CRM platforms).
Proven success running paid media campaigns, managing CRM workflows, executing email marketing, and analyzing data across channels.
Advanced proficiency with analytics tools and the ability to translate data into actionable insights.
Strong project management skills with the ability to juggle multiple priorities and meet deadlines.
Excellent communication skills and a proactive, solutions‑oriented mindset.
Someone who enjoys diving into data, solving problems, and optimizing for performance.
Additional Information We want everyone at CapTech to be able to envision a lasting and rewarding career here, which is why we offer a variety of career paths based on your skills and passions. We help your development with customizable career progression and a comprehensive benefits package.
Learning & Development – Programs offering certification and tuition support, digital on‑demand learning courses, mentorship, and skill development paths.
Modern Health – A mental health and well‑being platform that provides 1:1 care, group support sessions, and self‑serve resources.
Carrot Fertility – Inclusive fertility and family‑forming coverage for all paths to parenthood – including adoption, surrogacy, fertility treatments, pregnancy, and more – with opportunities for employer‑sponsored funds.
Fringe – A company‑paid stipend program for personalized lifestyle benefits (e.g., Netflix, Spotify, GrubHub, student loan repayment, travel, fitness).
Employee Resource Groups – Employee‑led committees that embrace and incorporate diversity and inclusion into our day‑to‑day operations.
Philanthropic Partnerships – Opportunities to engage in partnerships and pro‑bono projects that support our communities.
401(k) Matching – Generous matching with no vesting period to help you build financial wellness.
CapTech is an equal‑opportunity employer committed to fostering a culture of equality, inclusion, and fairness. We provide reasonable accommodations for persons with disabilities. CapTech does not sponsor work visas for this position; applicants must be authorized to work in the United States without visa sponsorship.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Consulting – Business Consulting and Services
Location Charlotte, NC
#J-18808-Ljbffr
CapTech’s Digital Marketing & Analytics Specialist will play a vital role in driving data‑informed marketing at CapTech. We’re looking for an independent, detail‑oriented professional who thrives at the intersection of analytics and creativity.
Responsibilities
Serve as the primary owner of all digital analytics, including social media insights, website analytics (e.g., GA4), paid media performance, CRM metrics, and email reporting.
Develop and maintain dashboards, reports, and KPI tracking to evaluate campaign effectiveness and digital trends.
Transform data into clear insights and strategic recommendations for leadership and cross‑functional teams.
Monitor channel ROI, identify opportunities for efficiency, and continuously improve digital performance.
Manage day‑to‑day operations of social media channels, including content scheduling, publishing, monitoring, and performance optimization.
Own website updates and maintenance through Craft CMS, ensuring accuracy, usability, and continual optimization for traffic and conversions.
Plan, build, launch, and optimize paid media campaigns across platforms such as Google Ads, LinkedIn, and additional digital networks.
Track budgets, pacing, and KPI performance, and implement strategies to maximize cost‑efficient results.
Manage the HubSpot CRM system, including segmentation, list management, workflows, and user data integrity.
Build, deploy, and optimize email campaigns and automated lifecycle journeys.
Conduct A/B testing on email content, timing, and audience segmentation to improve engagement and nurture MQLs.
Qualifications
4+ years of hands‑on digital marketing and analytics experience with demonstrated ability to independently manage key platforms (e.g., GA4, CMS platforms, CRM platforms).
Proven success running paid media campaigns, managing CRM workflows, executing email marketing, and analyzing data across channels.
Advanced proficiency with analytics tools and the ability to translate data into actionable insights.
Strong project management skills with the ability to juggle multiple priorities and meet deadlines.
Excellent communication skills and a proactive, solutions‑oriented mindset.
Someone who enjoys diving into data, solving problems, and optimizing for performance.
Additional Information We want everyone at CapTech to be able to envision a lasting and rewarding career here, which is why we offer a variety of career paths based on your skills and passions. We help your development with customizable career progression and a comprehensive benefits package.
Learning & Development – Programs offering certification and tuition support, digital on‑demand learning courses, mentorship, and skill development paths.
Modern Health – A mental health and well‑being platform that provides 1:1 care, group support sessions, and self‑serve resources.
Carrot Fertility – Inclusive fertility and family‑forming coverage for all paths to parenthood – including adoption, surrogacy, fertility treatments, pregnancy, and more – with opportunities for employer‑sponsored funds.
Fringe – A company‑paid stipend program for personalized lifestyle benefits (e.g., Netflix, Spotify, GrubHub, student loan repayment, travel, fitness).
Employee Resource Groups – Employee‑led committees that embrace and incorporate diversity and inclusion into our day‑to‑day operations.
Philanthropic Partnerships – Opportunities to engage in partnerships and pro‑bono projects that support our communities.
401(k) Matching – Generous matching with no vesting period to help you build financial wellness.
CapTech is an equal‑opportunity employer committed to fostering a culture of equality, inclusion, and fairness. We provide reasonable accommodations for persons with disabilities. CapTech does not sponsor work visas for this position; applicants must be authorized to work in the United States without visa sponsorship.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Consulting – Business Consulting and Services
Location Charlotte, NC
#J-18808-Ljbffr