Southern Arkansas University
Graduate Assistant of Marketing - Student Activities
Southern Arkansas University, Towson, Maryland, United States, 21286
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Graduate Assistant of Marketing - Student Activities Graduate Assistant of Marketing Position Description
The Office of Student Activities is seeking a graduate assistant for the Spring 2026 semester, with the possibility of rehiring for the 2026-2027 academic year, for our Marketing Team. This position plays an integral role in helping to execute marketing strategies and delegate the production of promotional materials for all program areas within the department. These program areas include: Campus Programming, Leadership, and Student Organizations. Additionally, this assistantship will aid in brand positioning for the Office of Student Activities.
The Graduate Assistant (GA) of Marketing and Design will work closely with and manage several aspects of the Student Activities Marketing (SAM) Team, consisting of students who are developing skills in graphic design, photography, videography, and social media. The GA will aid the Coordinator of Marketing in ensuring all marketing plans are scaled to meet the needs of campaign, as well as creating project strategies, overseeing development of student workers, delegating social media and other promotional tasks, and ensuring professional and accurate messaging.
This is a 20-hour/week position that includes tuition remission (up to 12 credits per semester) and a bi-weekly stipend. Work hours will fall between 8:30am-5:30pm, with some evenings and weekends.
Duties
Ensure that Student Activities' identity is prominent in all marketing & communication produced within the office and is consistent with University practices
Monitor and ensure that the SAM Team is consistent with the best practices and protocol outlined by Towson University
Abide by campus posting policies and procedures for print advertisements in addition to proper tabling protocol
Organize, implement, and evaluate various social media marketing strategies for multiple departmental events and initiatives
Create and instigate opportunities for student involvement including contests, videos, collaborative projects, and other innovative marketing tactics
Identify prioritized items, assist in deadline management, and scale marketing efforts to reach specified goals from supervisor and departmental coordinator
Attend staff meetings, committee meetings, and weekly meetings with supervisor to reflect on experiences, needs, and goals
Track and analyze monthly social media, content, and newsletter metrics to determine successes and needs for improvement within the departmental marketing efforts
Work with communicating programs to the general public through emails, flyers, posters, digital ads, TU Today, and social media promotions
Work with Art Services, Print Services, and University Marketing to obtain marketing materials and wide-scale event coverage
Organize all marketing materials into proper files to be collected for future use
Assist with large campus-wide programs and weekend event
Qualifications
Pursuing or possesses a degree with a concentration in marketing, communications, public relations, advertising, journalism, professional/creative writing, or related field
Experience working in Adobe Creative Suite (especially Photoshop and Premiere Pro)
Ability to create well thought out graphic design
Ability to shoot and edit videos for social media
Detail-oriented with creative thinking abilities
Strategic mindset and strong analytical skillsAbility to take initiatives and possess a self-motivated work ethic
Able to work effectively in a team environment as well as independently
Forward-thinking and knowledgeable about social media industry and best practices
Can work in a high-paced environment while managing tasks, time, and deadlines
Ability to delegate tasks to the student team and give direction on marketing projects
This is a 20-hour/week position that includes tuition remission (up to 12 credits per semester) and a bi-weekly stipend. Graduate Assistant stipends are disbursed every other week, on Wednesday, starting in mid-January, ending the last week in May.
Candidates should submit a resume and cover letter by Thursday, November 20th, for consideration. The Office Student Activities staff will notify candidates by Monday, November 24th, about the next steps in the selection and interview process.
For more information about the Office of Student Activities follow us at @TowsonStuAct
#J-18808-Ljbffr
Graduate Assistant of Marketing - Student Activities Graduate Assistant of Marketing Position Description
The Office of Student Activities is seeking a graduate assistant for the Spring 2026 semester, with the possibility of rehiring for the 2026-2027 academic year, for our Marketing Team. This position plays an integral role in helping to execute marketing strategies and delegate the production of promotional materials for all program areas within the department. These program areas include: Campus Programming, Leadership, and Student Organizations. Additionally, this assistantship will aid in brand positioning for the Office of Student Activities.
The Graduate Assistant (GA) of Marketing and Design will work closely with and manage several aspects of the Student Activities Marketing (SAM) Team, consisting of students who are developing skills in graphic design, photography, videography, and social media. The GA will aid the Coordinator of Marketing in ensuring all marketing plans are scaled to meet the needs of campaign, as well as creating project strategies, overseeing development of student workers, delegating social media and other promotional tasks, and ensuring professional and accurate messaging.
This is a 20-hour/week position that includes tuition remission (up to 12 credits per semester) and a bi-weekly stipend. Work hours will fall between 8:30am-5:30pm, with some evenings and weekends.
Duties
Ensure that Student Activities' identity is prominent in all marketing & communication produced within the office and is consistent with University practices
Monitor and ensure that the SAM Team is consistent with the best practices and protocol outlined by Towson University
Abide by campus posting policies and procedures for print advertisements in addition to proper tabling protocol
Organize, implement, and evaluate various social media marketing strategies for multiple departmental events and initiatives
Create and instigate opportunities for student involvement including contests, videos, collaborative projects, and other innovative marketing tactics
Identify prioritized items, assist in deadline management, and scale marketing efforts to reach specified goals from supervisor and departmental coordinator
Attend staff meetings, committee meetings, and weekly meetings with supervisor to reflect on experiences, needs, and goals
Track and analyze monthly social media, content, and newsletter metrics to determine successes and needs for improvement within the departmental marketing efforts
Work with communicating programs to the general public through emails, flyers, posters, digital ads, TU Today, and social media promotions
Work with Art Services, Print Services, and University Marketing to obtain marketing materials and wide-scale event coverage
Organize all marketing materials into proper files to be collected for future use
Assist with large campus-wide programs and weekend event
Qualifications
Pursuing or possesses a degree with a concentration in marketing, communications, public relations, advertising, journalism, professional/creative writing, or related field
Experience working in Adobe Creative Suite (especially Photoshop and Premiere Pro)
Ability to create well thought out graphic design
Ability to shoot and edit videos for social media
Detail-oriented with creative thinking abilities
Strategic mindset and strong analytical skillsAbility to take initiatives and possess a self-motivated work ethic
Able to work effectively in a team environment as well as independently
Forward-thinking and knowledgeable about social media industry and best practices
Can work in a high-paced environment while managing tasks, time, and deadlines
Ability to delegate tasks to the student team and give direction on marketing projects
This is a 20-hour/week position that includes tuition remission (up to 12 credits per semester) and a bi-weekly stipend. Graduate Assistant stipends are disbursed every other week, on Wednesday, starting in mid-January, ending the last week in May.
Candidates should submit a resume and cover letter by Thursday, November 20th, for consideration. The Office Student Activities staff will notify candidates by Monday, November 24th, about the next steps in the selection and interview process.
For more information about the Office of Student Activities follow us at @TowsonStuAct
#J-18808-Ljbffr