ClassDojo
Product Marketing Lead, Consumer
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Product Marketing Lead, Consumer
role at
ClassDojo .
About ClassDojo ClassDojo’s goal is to accelerate humanity’s progress by giving every child on Earth an education they love. Our flagship app is the #1 communication platform for K‑8 teachers, children, and families, connecting over 95% of U.S. schools and reaching approximately 51 million children in 180 countries with a team of about 200 people. We’re expanding our network to create the best learning experiences beyond what a standard school can provide, while building a culture where the most talented people thrive.
What you’ll do This is a rare opportunity to craft messaging, campaigns, and launch strategies that reach a global audience of parents, kids, and educators. The role is fast‑moving, high‑autonomy, and demands a builder who thrives in ambiguity.
Launch and grow new consumer‑facing experiences via go‑to‑market strategy, driving measurable increases in adoption, activation, and engagement.
Help families understand and act on the value of ClassDojo products through clear storytelling and thoughtful execution across in‑app, email, and web.
Own lifecycle and in‑product marketing across surfaces like in‑app, email, and community, boosting feature usage, retention, and trial starts at key high‑intent moments.
Develop and run growth experiments to optimize messaging, positioning, pricing, and user journeys, resulting in meaningful lifts in monetization and activation.
Create scalable playbooks for launching features across surfaces, leading to measurable gains in ARR per customer, feature engagement, or weekly actives.
Build and scale a voice‑of‑customer program to uncover insights, shape product direction, and deepen product‑market fit across our family experiences.
Collaborate with Product, Design, Data, and Creative to align teams around the highest‑impact opportunities.
Work with urgency, structure, and clarity in a fast‑moving, high‑autonomy environment while prioritizing what matters most.
You will be a match if
8‑10+ years in product or consumer marketing, with a strong record of launching and growing products at scale.
Experience owning full‑stack product marketing in lean high‑velocity environments, comfortable switching between strategy and hands‑on execution.
A strong storytelling instinct and the ability to craft emotionally resonant marketing that drives real business outcomes.
Led positioning and go‑to‑market strategy across multiple tiers or customer segments.
Launched products or features that led to meaningful lifts in conversion, activation, or revenue.
Proven success in growing adoption and engagement through organic channels like community, creators, referrals, or social (not just paid).
Experience working deeply with Product, Design, Data, and Creative teams to influence product and GTM strategy.
Thrives in ambiguity and moves with urgency, structure, and clarity.
Bonuses
Experience with freemium or subscription products.
Background working on multi‑audience or marketplace products.
Familiarity with education, gaming, or mission‑driven consumer experiences.
Experience across both early‑stage startups and scaled consumer platforms (1M+ users).
Working within a larger platform or ecosystem.
Salary Range (United States)
CA, WA, NY, NJ, CT states: $188,000 - $220,000 (USD)
All other states in the US: $160,000 - $187,000 (USD)
Equal Employment Opportunity ClassDojo is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, hiring regardless of location as long as you are willing to overlap significantly with one of the Americas time zones.
Additional Context
ClassDojo’s $125 million Series D (Forbes) and Sam’s note about it.
ClassDojo is one of Y Combinator’s Top 100 companies.
ClassDojo’s Second Act Comes with First Profits (TechCrunch) and Sam's note about it.
#J-18808-Ljbffr
Product Marketing Lead, Consumer
role at
ClassDojo .
About ClassDojo ClassDojo’s goal is to accelerate humanity’s progress by giving every child on Earth an education they love. Our flagship app is the #1 communication platform for K‑8 teachers, children, and families, connecting over 95% of U.S. schools and reaching approximately 51 million children in 180 countries with a team of about 200 people. We’re expanding our network to create the best learning experiences beyond what a standard school can provide, while building a culture where the most talented people thrive.
What you’ll do This is a rare opportunity to craft messaging, campaigns, and launch strategies that reach a global audience of parents, kids, and educators. The role is fast‑moving, high‑autonomy, and demands a builder who thrives in ambiguity.
Launch and grow new consumer‑facing experiences via go‑to‑market strategy, driving measurable increases in adoption, activation, and engagement.
Help families understand and act on the value of ClassDojo products through clear storytelling and thoughtful execution across in‑app, email, and web.
Own lifecycle and in‑product marketing across surfaces like in‑app, email, and community, boosting feature usage, retention, and trial starts at key high‑intent moments.
Develop and run growth experiments to optimize messaging, positioning, pricing, and user journeys, resulting in meaningful lifts in monetization and activation.
Create scalable playbooks for launching features across surfaces, leading to measurable gains in ARR per customer, feature engagement, or weekly actives.
Build and scale a voice‑of‑customer program to uncover insights, shape product direction, and deepen product‑market fit across our family experiences.
Collaborate with Product, Design, Data, and Creative to align teams around the highest‑impact opportunities.
Work with urgency, structure, and clarity in a fast‑moving, high‑autonomy environment while prioritizing what matters most.
You will be a match if
8‑10+ years in product or consumer marketing, with a strong record of launching and growing products at scale.
Experience owning full‑stack product marketing in lean high‑velocity environments, comfortable switching between strategy and hands‑on execution.
A strong storytelling instinct and the ability to craft emotionally resonant marketing that drives real business outcomes.
Led positioning and go‑to‑market strategy across multiple tiers or customer segments.
Launched products or features that led to meaningful lifts in conversion, activation, or revenue.
Proven success in growing adoption and engagement through organic channels like community, creators, referrals, or social (not just paid).
Experience working deeply with Product, Design, Data, and Creative teams to influence product and GTM strategy.
Thrives in ambiguity and moves with urgency, structure, and clarity.
Bonuses
Experience with freemium or subscription products.
Background working on multi‑audience or marketplace products.
Familiarity with education, gaming, or mission‑driven consumer experiences.
Experience across both early‑stage startups and scaled consumer platforms (1M+ users).
Working within a larger platform or ecosystem.
Salary Range (United States)
CA, WA, NY, NJ, CT states: $188,000 - $220,000 (USD)
All other states in the US: $160,000 - $187,000 (USD)
Equal Employment Opportunity ClassDojo is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, hiring regardless of location as long as you are willing to overlap significantly with one of the Americas time zones.
Additional Context
ClassDojo’s $125 million Series D (Forbes) and Sam’s note about it.
ClassDojo is one of Y Combinator’s Top 100 companies.
ClassDojo’s Second Act Comes with First Profits (TechCrunch) and Sam's note about it.
#J-18808-Ljbffr