A Place for Mom
Senior Content Strategist
A Place for Mom is seeking a Senior Content Strategist with a strong editorial background and experience in content automation and AI. This role will drive the content strategy that supports our site experiences, ensuring our content maintains the accuracy, depth, and empathy families expect—while leveraging technology to scale efficiently. You’ll lead the roadmap and governance for high-impact content experiences, guide our growing network of expert contributors, and collaborate across teams to elevate our brand authority through thought leadership and nurture content.
What Success Looks Like
A sustainable, scalable content strategy that blends editorial excellence with AI innovation.
An authoritative, trusted content experience that performs strongly in traditional and AI search and drives user engagement.
A thriving expert panel that contributes regularly to thought leadership and educational content.
Efficient content operations supported by clear governance, automation, and high standards of quality.
What You Will Do Content Strategy & Governance
Lead content roadmaps across our digital ecosystem, ensuring clarity, accuracy, and SEO and GEO health.
Develop and manage content governance frameworks that balance editorial quality with scalable automation and AI‑assisted production.
Partner with SEO, product, and analytics teams to identify opportunities for new content and continuous optimization.
Establish quality standards and workflows for human + AI collaboration, including review loops, editorial oversight, and voice consistency.
Expert Network & Editorial Leadership
Identify opportunities to leverage the expertise of a panel of contributors—gerontologists, senior living professionals, and other subject matter experts—to strengthen authority and credibility.
Collaborate with experts and internal stakeholders to translate insights into accessible, trustworthy, and actionable content.
Oversee freelance writers and editors to uphold editorial excellence across all content types.
AI, Automation, and Content Innovation
Partner with product, data, and AI teams to define how automation and generative AI can enhance content creation, curation, and personalization.
Develop prompts, workflows, and content review systems for AI‑assisted publishing while maintaining high editorial standards.
Identify and test new technologies that improve scalability, efficiency, and user relevance.
Thought Leadership & Nurture Content
Collaborate with PR and other team members to ideate and produce thought leadership content and proprietary insight reports that position A Place for Mom as an industry authority.
Translate data and trends into narratives that inform, inspire, and build trust with families, partners, and media audiences.
Support development of nurture content across channels to deepen engagement and guide families along their senior living journey.
Qualifications Required
5+ years of experience in editorial strategy, content operations, or digital publishing.
Demonstrated success in managing large‑scale informational content ecosystems.
Strong understanding of SEO and GEO, content governance, and performance measurement.
Experience integrating AI and automation into content creation workflows.
Exceptional editorial judgment and writing/editing skills, with a sharp eye for voice, accuracy, and empathy.
Proven ability to collaborate cross‑functionally with SEO, product, UX, and data teams.
Preferred
Familiarity with prompt design, content evaluation frameworks, and AI model feedback loops.
Strong data literacy and ability to translate insights into editorial recommendations.
Compensation
Base Salary: $75,000‑$85,000
Bonus: 10%
Benefits:
401(k) plus match
Dental Insurance
Health Insurance
Vision Insurance
Paid Time Off
Remote:
This position is remote.
About A Place For Mom A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies. Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other. We’re proud to be a mission‑driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are.
All your information will be kept confidential according to EEO guidelines. A Place for Mom uses E‑Verify to confirm the employment eligibility of all newly hired employees. To learn more about E‑Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
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What Success Looks Like
A sustainable, scalable content strategy that blends editorial excellence with AI innovation.
An authoritative, trusted content experience that performs strongly in traditional and AI search and drives user engagement.
A thriving expert panel that contributes regularly to thought leadership and educational content.
Efficient content operations supported by clear governance, automation, and high standards of quality.
What You Will Do Content Strategy & Governance
Lead content roadmaps across our digital ecosystem, ensuring clarity, accuracy, and SEO and GEO health.
Develop and manage content governance frameworks that balance editorial quality with scalable automation and AI‑assisted production.
Partner with SEO, product, and analytics teams to identify opportunities for new content and continuous optimization.
Establish quality standards and workflows for human + AI collaboration, including review loops, editorial oversight, and voice consistency.
Expert Network & Editorial Leadership
Identify opportunities to leverage the expertise of a panel of contributors—gerontologists, senior living professionals, and other subject matter experts—to strengthen authority and credibility.
Collaborate with experts and internal stakeholders to translate insights into accessible, trustworthy, and actionable content.
Oversee freelance writers and editors to uphold editorial excellence across all content types.
AI, Automation, and Content Innovation
Partner with product, data, and AI teams to define how automation and generative AI can enhance content creation, curation, and personalization.
Develop prompts, workflows, and content review systems for AI‑assisted publishing while maintaining high editorial standards.
Identify and test new technologies that improve scalability, efficiency, and user relevance.
Thought Leadership & Nurture Content
Collaborate with PR and other team members to ideate and produce thought leadership content and proprietary insight reports that position A Place for Mom as an industry authority.
Translate data and trends into narratives that inform, inspire, and build trust with families, partners, and media audiences.
Support development of nurture content across channels to deepen engagement and guide families along their senior living journey.
Qualifications Required
5+ years of experience in editorial strategy, content operations, or digital publishing.
Demonstrated success in managing large‑scale informational content ecosystems.
Strong understanding of SEO and GEO, content governance, and performance measurement.
Experience integrating AI and automation into content creation workflows.
Exceptional editorial judgment and writing/editing skills, with a sharp eye for voice, accuracy, and empathy.
Proven ability to collaborate cross‑functionally with SEO, product, UX, and data teams.
Preferred
Familiarity with prompt design, content evaluation frameworks, and AI model feedback loops.
Strong data literacy and ability to translate insights into editorial recommendations.
Compensation
Base Salary: $75,000‑$85,000
Bonus: 10%
Benefits:
401(k) plus match
Dental Insurance
Health Insurance
Vision Insurance
Paid Time Off
Remote:
This position is remote.
About A Place For Mom A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies. Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other. We’re proud to be a mission‑driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are.
All your information will be kept confidential according to EEO guidelines. A Place for Mom uses E‑Verify to confirm the employment eligibility of all newly hired employees. To learn more about E‑Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
#J-18808-Ljbffr