IHG Hotels & Resorts
Manager, Integrated Brand Marketing
IHG Hotels & Resorts, Atlanta, Georgia, United States, 30383
Join to apply for the
Manager, Integrated Brand Marketing
role at
IHG Hotels & Resorts .
Develop and implement integrated marketing plans and campaigns that drive awareness of IHG Hotels & Resorts and an assigned portfolio of brands, ensuring alignment with overarching business goals, brand positioning, and regional strategies.
Responsibilities
Develop and execute 360 integrated marketing plans across paid, owned, and earned channels (regionally and globally).
Collaborate with cross‑functional teams on integrated marketing plans, including Omni‑Channel Marketing, Paid Media, Creative Services, PR, Social, Brand Strategy, and Analytics.
Manage cross‑functional teams, agencies and vendors to ensure timely and effective campaign execution.
Track campaign performance, analyze data and metrics, and provide recommendations for campaign optimizations.
Qualifications
Bachelor's Degree in Marketing, Communications or a relevant field of work or an equivalent combination of education and work‑related experience.
Five to seven years of progressive work‑related experience with demonstrated proficiency in multiple disciplines/processes related to the position, including brand marketing or campaign management.
Demonstrated marketing experience in organizing, planning, and executing small‑to‑large‑scale campaigns from conception through implementation.
Ability to work cross‑functionally and translate business objectives and strategy into marketing campaigns.
Excellent organizational and communication skills with extreme attention to detail, accuracy and accountability.
Location & Compensation Location: Hybrid. Expectation of three (3) days a week in office; this may evolve with business needs. Salary range: $58,844 to $115,000, plus eligible bonus pay. Comprehensive benefits include paid time off, medical/dental/vision insurance, 401(k) and other employee benefits.
Important Information
The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. The range may be modified in the future; pay is based on factors such as education, qualifications, experience, performance, and geographic location.
No amount of pay is considered wages or compensation until it is earned, vested, and determinable. Any bonus, commission, or other compensation remains subject to company discretion unless paid.
If you require reasonable accommodation during the application process, please see our accommodation policy.
IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please see our agency policy.
If you are a resident of or applying to a job opening in the State of Washington, please see applicable benefits information.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Industries
Hospitality
#J-18808-Ljbffr
Manager, Integrated Brand Marketing
role at
IHG Hotels & Resorts .
Develop and implement integrated marketing plans and campaigns that drive awareness of IHG Hotels & Resorts and an assigned portfolio of brands, ensuring alignment with overarching business goals, brand positioning, and regional strategies.
Responsibilities
Develop and execute 360 integrated marketing plans across paid, owned, and earned channels (regionally and globally).
Collaborate with cross‑functional teams on integrated marketing plans, including Omni‑Channel Marketing, Paid Media, Creative Services, PR, Social, Brand Strategy, and Analytics.
Manage cross‑functional teams, agencies and vendors to ensure timely and effective campaign execution.
Track campaign performance, analyze data and metrics, and provide recommendations for campaign optimizations.
Qualifications
Bachelor's Degree in Marketing, Communications or a relevant field of work or an equivalent combination of education and work‑related experience.
Five to seven years of progressive work‑related experience with demonstrated proficiency in multiple disciplines/processes related to the position, including brand marketing or campaign management.
Demonstrated marketing experience in organizing, planning, and executing small‑to‑large‑scale campaigns from conception through implementation.
Ability to work cross‑functionally and translate business objectives and strategy into marketing campaigns.
Excellent organizational and communication skills with extreme attention to detail, accuracy and accountability.
Location & Compensation Location: Hybrid. Expectation of three (3) days a week in office; this may evolve with business needs. Salary range: $58,844 to $115,000, plus eligible bonus pay. Comprehensive benefits include paid time off, medical/dental/vision insurance, 401(k) and other employee benefits.
Important Information
The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. The range may be modified in the future; pay is based on factors such as education, qualifications, experience, performance, and geographic location.
No amount of pay is considered wages or compensation until it is earned, vested, and determinable. Any bonus, commission, or other compensation remains subject to company discretion unless paid.
If you require reasonable accommodation during the application process, please see our accommodation policy.
IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please see our agency policy.
If you are a resident of or applying to a job opening in the State of Washington, please see applicable benefits information.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Industries
Hospitality
#J-18808-Ljbffr