SAP
We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
SAP Concur and Amex GBT have partnered to deliver Complete T&E, a unified travel and expense solution designed to transform managed travel. To accelerate adoption and revenue growth, we are seeking a Sr. Manager Travel Product Marketing GTM of Product Marketing focused on go-to-market (GTM) execution for this joint offering.
This role will lead GTM planning, launch execution, and sales enablement activities. The leader will partner with SAP Concur and Amex GBT marketing and sales teams to deliver campaigns, enable field success, and amplify Complete T&E’s value in the market.
What you’ll do
Drive joint go-to-market alignment with Amex GBT across campaigns, launches, and field execution.
Build and deliver sales enablement tools (presentations, battlecards, training) for SAP Concur and Amex GBT sales teams.
Create co-branded marketing assets and messaging frameworks that support pipeline growth and customer adoption.
Partner with Demand Generation and Field Marketing to design integrated campaigns that build awareness and accelerate deals.
Collaborate with Amex GBT marketing teams to coordinate launches, communications, and co-marketing programs.
Track and report on GTM performance, adoption, and pipeline contribution, providing insights to refine strategy.
What you bring
7+ years of experience in product marketing, go-to-market, or field marketing in B2B SaaS or enterprise technology.
Proven success in product launches, sales enablement, and campaign execution.
Experience working in or alongside travel management companies (TMCs) preferred.
Strong project management and collaboration skills, with ability to work across internal and external partner teams.
Excellent communication skills, with the ability to create clear, compelling content for both internal and external audiences.
Bachelor’s degree required.
Compensation Range Transparency SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step towards demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 133700 - 227500 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through this selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance.
AI Usage in the Recruitment Process For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process. Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 439134 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
#J-18808-Ljbffr
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
SAP Concur and Amex GBT have partnered to deliver Complete T&E, a unified travel and expense solution designed to transform managed travel. To accelerate adoption and revenue growth, we are seeking a Sr. Manager Travel Product Marketing GTM of Product Marketing focused on go-to-market (GTM) execution for this joint offering.
This role will lead GTM planning, launch execution, and sales enablement activities. The leader will partner with SAP Concur and Amex GBT marketing and sales teams to deliver campaigns, enable field success, and amplify Complete T&E’s value in the market.
What you’ll do
Drive joint go-to-market alignment with Amex GBT across campaigns, launches, and field execution.
Build and deliver sales enablement tools (presentations, battlecards, training) for SAP Concur and Amex GBT sales teams.
Create co-branded marketing assets and messaging frameworks that support pipeline growth and customer adoption.
Partner with Demand Generation and Field Marketing to design integrated campaigns that build awareness and accelerate deals.
Collaborate with Amex GBT marketing teams to coordinate launches, communications, and co-marketing programs.
Track and report on GTM performance, adoption, and pipeline contribution, providing insights to refine strategy.
What you bring
7+ years of experience in product marketing, go-to-market, or field marketing in B2B SaaS or enterprise technology.
Proven success in product launches, sales enablement, and campaign execution.
Experience working in or alongside travel management companies (TMCs) preferred.
Strong project management and collaboration skills, with ability to work across internal and external partner teams.
Excellent communication skills, with the ability to create clear, compelling content for both internal and external audiences.
Bachelor’s degree required.
Compensation Range Transparency SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step towards demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 133700 - 227500 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through this selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance.
AI Usage in the Recruitment Process For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process. Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 439134 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
#J-18808-Ljbffr