DM Injury Law
“MIKE’S GOT THIS!”
– DiPasquale Moore is a premier personal injury law firm headquartered in the heart of Kansas City, Missouri. Founded in 2013 by Mike DiPasquale and Jason Moore, DM Law’s growth stems from the professional and compassionate legal representation provided after a traumatic and sometimes life‑altering event of a personal injury.
Job Overview DiPasquale Moore is seeking a highly skilled Director of Paid Digital Media with deep expertise in data‑driven campaign management, growth strategy, and P&L ownership. The ideal candidate will bring a strong analytical mindset, extensive hands‑on campaign experience, and an ability to balance fast‑paced execution with long‑term scaling strategies.
This individual will manage large‑scale digital budgets, lead creative testing initiatives, collaborate closely with cross‑functional teams, and deliver measurable improvements in acquisition performance. The candidate must be detail‑oriented, proactive, and confident making data‑informed decisions that drive meaningful business results.
Duties & Responsibilities
Manage, optimize, and scale digital performance marketing campaigns to achieve aggressive growth and profitability targets
Own campaign P&L, pacing, and performance reporting across all digital platforms and all markets
Conduct deep‑diving analysis using BI tools (Domo, Google Analytics) and advanced Excel/Sheets to identify trends and actionable insights
Collaborate with Digital Agency on strategy, execution, analysis, monitoring, etc.
Test and optimize landing pages, creative variations, funnels, and targeting strategies to improve CTR, CVR, ROAS, and customer acquisition efficiency
Build and manage relationships with internal stakeholders and external partners to drive performance and uncover new growth opportunities
Prepare and present performance updates, insights, and recommendations to leadership
Support the development of a growing performance marketing team as investment increases
Knowledge & Skills
Deep understanding of digital performance marketing platforms (Google, Meta, YouTube, TikTok, etc.)
Strong analytical capabilities with the ability to translate complex data into clear, actionable strategies
Exceptional decision‑making, prioritization, and problem‑solving skills
Advanced proficiency with Excel/Google Sheets (pivots, VLOOKUP, etc.)
Experience testing various creative strategies and understanding performance‑driven creative best practices
Ability to multitask and manage multiple campaigns and projects in a fast‑paced environment
Excellent written and verbal communication skills; comfortable presenting data and insights to leadership
Highly organized with meticulous attention to detail
Familiarity with competitor analysis tools (SimilarWeb, AdBeat, SpyFu, Ahrefs) preferred
Experience with MMM, incrementality, or advanced measurement tools is a plus
Requirements
Minimum 6 years of digital performance marketing experience
Proven success managing budgets of $20M+ per year
Bachelor’s Degree in Marketing, Business, Analytics, or related field preferred
Employee Perks
Comprehensive benefits package – Health, Vision & Dental Insurance; 401(k) matching and more!
401(k) matching retirement plan – up to 4% match
3 weeks (120 hours) of PTO
Paid holidays
FREE on‑site parking garage
Stability – join a fast‑growing, high‑energy team with strong leadership and continued growth opportunities
Work/Life balance – do the work you love, with collaborative people and no long or crazy hours!
Location: Kansas City, MO | Salary: $100,000.00‑$120,000.00
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– DiPasquale Moore is a premier personal injury law firm headquartered in the heart of Kansas City, Missouri. Founded in 2013 by Mike DiPasquale and Jason Moore, DM Law’s growth stems from the professional and compassionate legal representation provided after a traumatic and sometimes life‑altering event of a personal injury.
Job Overview DiPasquale Moore is seeking a highly skilled Director of Paid Digital Media with deep expertise in data‑driven campaign management, growth strategy, and P&L ownership. The ideal candidate will bring a strong analytical mindset, extensive hands‑on campaign experience, and an ability to balance fast‑paced execution with long‑term scaling strategies.
This individual will manage large‑scale digital budgets, lead creative testing initiatives, collaborate closely with cross‑functional teams, and deliver measurable improvements in acquisition performance. The candidate must be detail‑oriented, proactive, and confident making data‑informed decisions that drive meaningful business results.
Duties & Responsibilities
Manage, optimize, and scale digital performance marketing campaigns to achieve aggressive growth and profitability targets
Own campaign P&L, pacing, and performance reporting across all digital platforms and all markets
Conduct deep‑diving analysis using BI tools (Domo, Google Analytics) and advanced Excel/Sheets to identify trends and actionable insights
Collaborate with Digital Agency on strategy, execution, analysis, monitoring, etc.
Test and optimize landing pages, creative variations, funnels, and targeting strategies to improve CTR, CVR, ROAS, and customer acquisition efficiency
Build and manage relationships with internal stakeholders and external partners to drive performance and uncover new growth opportunities
Prepare and present performance updates, insights, and recommendations to leadership
Support the development of a growing performance marketing team as investment increases
Knowledge & Skills
Deep understanding of digital performance marketing platforms (Google, Meta, YouTube, TikTok, etc.)
Strong analytical capabilities with the ability to translate complex data into clear, actionable strategies
Exceptional decision‑making, prioritization, and problem‑solving skills
Advanced proficiency with Excel/Google Sheets (pivots, VLOOKUP, etc.)
Experience testing various creative strategies and understanding performance‑driven creative best practices
Ability to multitask and manage multiple campaigns and projects in a fast‑paced environment
Excellent written and verbal communication skills; comfortable presenting data and insights to leadership
Highly organized with meticulous attention to detail
Familiarity with competitor analysis tools (SimilarWeb, AdBeat, SpyFu, Ahrefs) preferred
Experience with MMM, incrementality, or advanced measurement tools is a plus
Requirements
Minimum 6 years of digital performance marketing experience
Proven success managing budgets of $20M+ per year
Bachelor’s Degree in Marketing, Business, Analytics, or related field preferred
Employee Perks
Comprehensive benefits package – Health, Vision & Dental Insurance; 401(k) matching and more!
401(k) matching retirement plan – up to 4% match
3 weeks (120 hours) of PTO
Paid holidays
FREE on‑site parking garage
Stability – join a fast‑growing, high‑energy team with strong leadership and continued growth opportunities
Work/Life balance – do the work you love, with collaborative people and no long or crazy hours!
Location: Kansas City, MO | Salary: $100,000.00‑$120,000.00
#J-18808-Ljbffr