ForFutures Financial, Planning, a financial advisory practice of Ameriprise Financial Services LLC
Lifecycle Marketing Manager (REMOTE)
ForFutures Financial, Planning, a financial advisory practice of Ameriprise Financial Services LLC, Santa Ana, California, United States, 92725
Lifecycle Marketing Manager
Company: ForFutures Financial, Planning, a financial advisory practice of Ameriprise Financial Services LLC
What You’ll Do
Journey & Nurture Design
Build and optimize automated nurture journeys, triggered campaigns, and engagement programs across email, SMS, and other digital channels. Map and manage customer touchpoints to ensure timely, relevant, and personalized experiences.
Lead Scoring & Routing
Own the design and evolution of lead scoring models to improve qualification accuracy. Ensure clean and timely lead routing to divisional marketing leads and sales systems.
Engagement Hygiene & Deliverability
Monitor and manage deliverability, suppression rules, and compliance (CAN‑SPAM, GDPR, etc.). Maintain engagement hygiene to improve inbox placement, reduce unsubscribes, and protect brand reputation.
Optimization & Test‑and‑Learn
Continuously refine journeys through test‑and‑learn programs. Use performance data to improve speed‑to‑lead, nurture effectiveness, and conversion rates.
What You’ll Bring
5–7 years in lifecycle, CRM, or marketing automation roles in enterprise or multi‑division organizations.
Expertise in Salesforce Marketing Cloud (preferred) or equivalent MAP/CRM systems.
Proven ability to design scalable nurture journeys that drive conversion.
Strong understanding of deliverability, compliance, and engagement best practices.
Analytical and data‑driven, with experience turning journey metrics into optimization actions.
A collaborative marketer who thrives in a cross‑functional performance marketing environment.
Lead the customer engagement engine. Build and optimize journeys that directly convert leads into revenue opportunities.
Protect and grow the value of our customer relationships with responsible, high‑quality engagement practices.
First American is an equal opportunity employer in every sense of the term.
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What You’ll Do
Journey & Nurture Design
Build and optimize automated nurture journeys, triggered campaigns, and engagement programs across email, SMS, and other digital channels. Map and manage customer touchpoints to ensure timely, relevant, and personalized experiences.
Lead Scoring & Routing
Own the design and evolution of lead scoring models to improve qualification accuracy. Ensure clean and timely lead routing to divisional marketing leads and sales systems.
Engagement Hygiene & Deliverability
Monitor and manage deliverability, suppression rules, and compliance (CAN‑SPAM, GDPR, etc.). Maintain engagement hygiene to improve inbox placement, reduce unsubscribes, and protect brand reputation.
Optimization & Test‑and‑Learn
Continuously refine journeys through test‑and‑learn programs. Use performance data to improve speed‑to‑lead, nurture effectiveness, and conversion rates.
What You’ll Bring
5–7 years in lifecycle, CRM, or marketing automation roles in enterprise or multi‑division organizations.
Expertise in Salesforce Marketing Cloud (preferred) or equivalent MAP/CRM systems.
Proven ability to design scalable nurture journeys that drive conversion.
Strong understanding of deliverability, compliance, and engagement best practices.
Analytical and data‑driven, with experience turning journey metrics into optimization actions.
A collaborative marketer who thrives in a cross‑functional performance marketing environment.
Lead the customer engagement engine. Build and optimize journeys that directly convert leads into revenue opportunities.
Protect and grow the value of our customer relationships with responsible, high‑quality engagement practices.
First American is an equal opportunity employer in every sense of the term.
#J-18808-Ljbffr