Salesforce
Product Marketing Manager, Global Public Sector
Salesforce, San Francisco, California, United States, 94199
Product Marketing Manager, Global Public Sector
Join to apply for the Product Marketing Manager, Global Public Sector role at Salesforce Job Category: Marketing & Communications About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. This Is a Downstream Product Marketing Role Responsible For
Translating releases into clear, compelling, Public Sector–relevant value Driving adoption among existing customers Building release content and sales/partner enablement Serving as the central coordination point for Public Sector content needs across Product, PMM, Industry, Sales, and Field Marketing Responsibilities
Product Release Marketing
Lead Public Sector positioning and messaging for Salesforce product releases. Understand roadmap direction and partner with Product Marketing, Product, and Industry teams to localize messaging for Public Sector. Develop downstream assets including value propositions, one-pagers, pitch decks, FAQs, demo guidance, and partner-ready summaries. Ensure all release materials align to Public Sector compliance requirements (e.g., FedRAMP, IL5/IL6, data residency). Content Strategy & Insights
Serve as the central point of contact for all GPS content needs across Field Marketing, Industry, Sales, Partners, and Product Marketing. Assess content performance, identify gaps across the customer journey, and prioritize new content development. Bring forward product, customer, advisor, and market insights to guide the creation of Public Sector–specific content. Infuse emerging Public Sector trends (AI governance, cybersecurity, digital modernization, procurement shifts, mission readiness) into content strategy. Sales & Partner Enablement
Build enablement materials that prepare Public Sector sellers, partners, and solution engineers to position new capabilities. Develop talk tracks, competitive narratives, objection handling, and market-relevant use cases. Ensure partners (resellers, SIs, tech partners) are equipped with accurate, compliant, differentiated product messaging. Cross-Functional Leadership
Lead GPS release readiness and cross-functional launch reviews. Maintain the unified GPS release calendar and orchestrate communications across stakeholders. Build strong alignment with Product, PMM, Industry, Field Marketing, Sales, Enablement, and Partner teams. Required Skills & Experience
6–10+ years experience in Product Marketing, Release Marketing, Content Strategy, or Field Marketing Experience marketing technology to Public Sector or other regulated industries (preferred) Ability to translate technical concepts into simple, mission-relevant stories Strong content development and messaging experience (pitch decks, one-pagers, briefs, launch assets) Highly collaborative and comfortable influencing without authority across Product, PMM, Sales, and Industry teams Strong analytical and insights orientation; ability to use product and performance data to inform strategy Excellent project management skills and ability to bring clarity to ambiguity Experience supporting AMER + international regions (desired) Why This Role Matters
Public Sector does not currently have a dedicated release marketing or insights function. Field Marketing and Content teams operate without upstream product visibility, customer usage insights, or roadmap context. This role fills that gap by connecting product → content → field execution, ensuring customers receive the right message and the right assets to adopt new capabilities. By driving clarity and alignment across teams, this role will accelerate adoption, improve enablement, and strengthen Salesforce’s leadership across global Public Sector markets. Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world. Accommodations
If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form. Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. ... (full posting statement continues) In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. In California and Washington, required base salary ranges for this position are $138,800 to $190,900 and $127,200 to $174,900 respectively.
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Join to apply for the Product Marketing Manager, Global Public Sector role at Salesforce Job Category: Marketing & Communications About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. This Is a Downstream Product Marketing Role Responsible For
Translating releases into clear, compelling, Public Sector–relevant value Driving adoption among existing customers Building release content and sales/partner enablement Serving as the central coordination point for Public Sector content needs across Product, PMM, Industry, Sales, and Field Marketing Responsibilities
Product Release Marketing
Lead Public Sector positioning and messaging for Salesforce product releases. Understand roadmap direction and partner with Product Marketing, Product, and Industry teams to localize messaging for Public Sector. Develop downstream assets including value propositions, one-pagers, pitch decks, FAQs, demo guidance, and partner-ready summaries. Ensure all release materials align to Public Sector compliance requirements (e.g., FedRAMP, IL5/IL6, data residency). Content Strategy & Insights
Serve as the central point of contact for all GPS content needs across Field Marketing, Industry, Sales, Partners, and Product Marketing. Assess content performance, identify gaps across the customer journey, and prioritize new content development. Bring forward product, customer, advisor, and market insights to guide the creation of Public Sector–specific content. Infuse emerging Public Sector trends (AI governance, cybersecurity, digital modernization, procurement shifts, mission readiness) into content strategy. Sales & Partner Enablement
Build enablement materials that prepare Public Sector sellers, partners, and solution engineers to position new capabilities. Develop talk tracks, competitive narratives, objection handling, and market-relevant use cases. Ensure partners (resellers, SIs, tech partners) are equipped with accurate, compliant, differentiated product messaging. Cross-Functional Leadership
Lead GPS release readiness and cross-functional launch reviews. Maintain the unified GPS release calendar and orchestrate communications across stakeholders. Build strong alignment with Product, PMM, Industry, Field Marketing, Sales, Enablement, and Partner teams. Required Skills & Experience
6–10+ years experience in Product Marketing, Release Marketing, Content Strategy, or Field Marketing Experience marketing technology to Public Sector or other regulated industries (preferred) Ability to translate technical concepts into simple, mission-relevant stories Strong content development and messaging experience (pitch decks, one-pagers, briefs, launch assets) Highly collaborative and comfortable influencing without authority across Product, PMM, Sales, and Industry teams Strong analytical and insights orientation; ability to use product and performance data to inform strategy Excellent project management skills and ability to bring clarity to ambiguity Experience supporting AMER + international regions (desired) Why This Role Matters
Public Sector does not currently have a dedicated release marketing or insights function. Field Marketing and Content teams operate without upstream product visibility, customer usage insights, or roadmap context. This role fills that gap by connecting product → content → field execution, ensuring customers receive the right message and the right assets to adopt new capabilities. By driving clarity and alignment across teams, this role will accelerate adoption, improve enablement, and strengthen Salesforce’s leadership across global Public Sector markets. Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world. Accommodations
If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form. Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. ... (full posting statement continues) In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. In California and Washington, required base salary ranges for this position are $138,800 to $190,900 and $127,200 to $174,900 respectively.
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