Nubank
Nu is one of the largest digital financial platforms in the world, with more than 122 million customers across Brazil, Mexico, and Colombia. Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America and this is still just the beginning of the future we're building.
Listed on the New York Stock Exchange (NYSE: NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human.
Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank. Visit our institutional page
here .
Global Marketing Director As the Global Marketing Director at Nubank, you will have the opportunity to build and structure the Global Brand team from the ground up, forming a lean team to drive our brand strategy. Key collaborative efforts will involve working closely with local market teams, product development teams, strategic partners, and senior leadership. Your role will demand high levels of communication and alignment to adapt global branding strategies to meet local needs effectively.
Key responsibilities and expectations
Lead the development and governance of our global brand architecture, including naming systems, positioning, visual and verbal identity, and multi-sensory brand elements.
Define and roll out foundational brand guidelines to ensure consistency and scalability across markets.
Partner with local teams to advise on brand‑relevant initiatives, offering strategic and technical guidance.
Design and manage global marketing governance processes to ensure effective decision‑making and brand integrity across geographies.
Build and evolve a lean Global Brand team, ensuring collaboration and alignment with local and regional marketing functions.
Define clear KPIs for global brand consistency, governance efficiency, and market enablement.
Qualifications
High education in Marketing, Business, Communications, or related field; MBA or advanced degree is a plus.
15 years of experience in marketing, with a strong emphasis on brand strategy and execution in global contexts.
Proven track record of building, rebooting, and optimizing global brand functions within complex, fast‑paced organizations (or at least excited about that).
Deep experience in global transformation initiatives—navigating change, scaling systems, and embedding new processes.
Demonstrated success leading marketing/brand teams ideally across multiple regions, understanding the nuances of local vs. global execution.
Strong understanding of digital product environments and ability to align brand strategy with evolving business models and customer needs.
Competences & Attributes
Fluency in English is mandatory; Portuguese and Spanish are a plus.
Proven leadership track record, successfully leading and scaling marketing/brand teams with adaptability to evolving objectives and business needs.
Strong ability to shape long‑term marketing goals, vision and operationalize effectively.
Exceptional at connecting with teams, challenging ideas, and driving collaboration across senior leadership and cross‑functional teams.
Excellent analytical and problem‑solving skills; ability to assess organizational gaps and implement scalable solutions.
Comfortable navigating ambiguity and building processes from the ground up in a high‑growth, international environment.
Work model for this role
Opportunity to earn equity at Nu
Medical Insurance
Dental and Vision Insurance
Life Insurance and AD&D
Extended maternity and paternity leaves
Nucleo – our learning platform of courses
NuCare – our mental health and wellness assistance program
401(k)
Saving plans – Health Savings Account and Flexible Spending Account
Work‑from‑home allowance
Relocation assistance package, if applicable
We are an equal‑opportunity employer committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, national origin, disability, or any other protected status.
#J-18808-Ljbffr
Listed on the New York Stock Exchange (NYSE: NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human.
Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank. Visit our institutional page
here .
Global Marketing Director As the Global Marketing Director at Nubank, you will have the opportunity to build and structure the Global Brand team from the ground up, forming a lean team to drive our brand strategy. Key collaborative efforts will involve working closely with local market teams, product development teams, strategic partners, and senior leadership. Your role will demand high levels of communication and alignment to adapt global branding strategies to meet local needs effectively.
Key responsibilities and expectations
Lead the development and governance of our global brand architecture, including naming systems, positioning, visual and verbal identity, and multi-sensory brand elements.
Define and roll out foundational brand guidelines to ensure consistency and scalability across markets.
Partner with local teams to advise on brand‑relevant initiatives, offering strategic and technical guidance.
Design and manage global marketing governance processes to ensure effective decision‑making and brand integrity across geographies.
Build and evolve a lean Global Brand team, ensuring collaboration and alignment with local and regional marketing functions.
Define clear KPIs for global brand consistency, governance efficiency, and market enablement.
Qualifications
High education in Marketing, Business, Communications, or related field; MBA or advanced degree is a plus.
15 years of experience in marketing, with a strong emphasis on brand strategy and execution in global contexts.
Proven track record of building, rebooting, and optimizing global brand functions within complex, fast‑paced organizations (or at least excited about that).
Deep experience in global transformation initiatives—navigating change, scaling systems, and embedding new processes.
Demonstrated success leading marketing/brand teams ideally across multiple regions, understanding the nuances of local vs. global execution.
Strong understanding of digital product environments and ability to align brand strategy with evolving business models and customer needs.
Competences & Attributes
Fluency in English is mandatory; Portuguese and Spanish are a plus.
Proven leadership track record, successfully leading and scaling marketing/brand teams with adaptability to evolving objectives and business needs.
Strong ability to shape long‑term marketing goals, vision and operationalize effectively.
Exceptional at connecting with teams, challenging ideas, and driving collaboration across senior leadership and cross‑functional teams.
Excellent analytical and problem‑solving skills; ability to assess organizational gaps and implement scalable solutions.
Comfortable navigating ambiguity and building processes from the ground up in a high‑growth, international environment.
Work model for this role
Opportunity to earn equity at Nu
Medical Insurance
Dental and Vision Insurance
Life Insurance and AD&D
Extended maternity and paternity leaves
Nucleo – our learning platform of courses
NuCare – our mental health and wellness assistance program
401(k)
Saving plans – Health Savings Account and Flexible Spending Account
Work‑from‑home allowance
Relocation assistance package, if applicable
We are an equal‑opportunity employer committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, national origin, disability, or any other protected status.
#J-18808-Ljbffr