Latitude Inc
This range is provided by Latitude Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $140,000.00/yr - $170,000.00/yr
Direct message the job poster from Latitude Inc.
Our organization is a fast‑paced and innovative company focused on developing and delivering advanced health and wellness solutions for both humans and companion animals. Whether bringing new products to market or optimizing existing offerings, we are committed to innovation, quality, and impactful results.
We operate with an entrepreneurial mindset and a collaborative culture where employees can contribute meaningfully, learn new skills, and interact directly with leadership. Our team‑oriented environment promotes professional growth, cross‑functional exposure, and open communication. We are also committed to environmental responsibility and sustainable business practices.
If you are looking for an opportunity to make a meaningful impact in a growing and science‑driven industry, our organization offers a dynamic workplace where you can advance your career while helping improve the lives of people and their pets.
Position Summary The Director / VP of Marketing leads the organization’s marketing strategy across human and companion animal health markets. This role is responsible for driving brand growth, enhancing market presence, and developing integrated campaigns across professional, digital, and omnichannel environments. Success requires close collaboration with cross‑functional teams, sales leadership, and external partners.
Key Responsibilities Strategic Leadership & Brand Management
Lead development and execution of comprehensive brand strategies to drive awareness, recommendations, and loyalty across key professional audiences.
Maintain brand positioning and ensure consistency across all channels and customer touchpoints.
Manage the annual marketing budget and optimize spend across markets and channels.
Partner closely with sales teams to ensure consistent messaging, field activation, and support materials.
Develop targeted sales and branding assets aligned with campaign goals and product positioning.
Professional Engagement
Build and manage relationships with key opinion leaders, clinical experts, and academic partners.
Plan and execute educational programs, webinars, and speaker events for professional audiences.
Oversee strategy and coordination for major industry conferences, including booth planning and professional engagement initiatives.
Oversee development and distribution of marketing materials for professional and consumer audiences.
Ensure that all materials and campaigns comply with regulatory requirements across applicable regions.
Optimize omnichannel distribution across digital, retail, and traditional sales platforms.
Lead internal and external online marketing initiatives including SEO, digital advertising, PPC campaigns, and social media marketing.
Manage ecommerce growth across multiple online platforms.
Coordinate email marketing strategies, automated flows, and customer engagement initiatives.
Additional Duties
Provide leadership to marketing staff, including direct oversight of a Marketing Manager.
Support various cross‑functional initiatives as needed.
Travel as required.
Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.
Qualifications & Experience
Minimum 5 years of experience in marketing within the pharmaceutical, medical foods, biotechnology, health/wellness, or related industries
Bachelor’s degree in business, science, marketing, or a related field
Demonstrated experience in brand management and product marketing
Proven success in new product launches
Social media and omnichannel marketing proficiency
Excellent organizational, time management, and communication skills
Technical & Systems Proficiency Experience with any of the following systems or platforms is a plus:
Digital marketing and ecommerce tools (e.g., email automation, online storefronts, subscription platforms)
Advertising platforms (e.g., Google Ads, Amazon Ads, Meta, TikTok, retailer‑specific ad tools)
Customer service and review management tools
Common productivity tools such as macOS, Microsoft Office Suite, and presentation software
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Base pay range $140,000.00/yr - $170,000.00/yr
Direct message the job poster from Latitude Inc.
Our organization is a fast‑paced and innovative company focused on developing and delivering advanced health and wellness solutions for both humans and companion animals. Whether bringing new products to market or optimizing existing offerings, we are committed to innovation, quality, and impactful results.
We operate with an entrepreneurial mindset and a collaborative culture where employees can contribute meaningfully, learn new skills, and interact directly with leadership. Our team‑oriented environment promotes professional growth, cross‑functional exposure, and open communication. We are also committed to environmental responsibility and sustainable business practices.
If you are looking for an opportunity to make a meaningful impact in a growing and science‑driven industry, our organization offers a dynamic workplace where you can advance your career while helping improve the lives of people and their pets.
Position Summary The Director / VP of Marketing leads the organization’s marketing strategy across human and companion animal health markets. This role is responsible for driving brand growth, enhancing market presence, and developing integrated campaigns across professional, digital, and omnichannel environments. Success requires close collaboration with cross‑functional teams, sales leadership, and external partners.
Key Responsibilities Strategic Leadership & Brand Management
Lead development and execution of comprehensive brand strategies to drive awareness, recommendations, and loyalty across key professional audiences.
Maintain brand positioning and ensure consistency across all channels and customer touchpoints.
Manage the annual marketing budget and optimize spend across markets and channels.
Partner closely with sales teams to ensure consistent messaging, field activation, and support materials.
Develop targeted sales and branding assets aligned with campaign goals and product positioning.
Professional Engagement
Build and manage relationships with key opinion leaders, clinical experts, and academic partners.
Plan and execute educational programs, webinars, and speaker events for professional audiences.
Oversee strategy and coordination for major industry conferences, including booth planning and professional engagement initiatives.
Oversee development and distribution of marketing materials for professional and consumer audiences.
Ensure that all materials and campaigns comply with regulatory requirements across applicable regions.
Optimize omnichannel distribution across digital, retail, and traditional sales platforms.
Lead internal and external online marketing initiatives including SEO, digital advertising, PPC campaigns, and social media marketing.
Manage ecommerce growth across multiple online platforms.
Coordinate email marketing strategies, automated flows, and customer engagement initiatives.
Additional Duties
Provide leadership to marketing staff, including direct oversight of a Marketing Manager.
Support various cross‑functional initiatives as needed.
Travel as required.
Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.
Qualifications & Experience
Minimum 5 years of experience in marketing within the pharmaceutical, medical foods, biotechnology, health/wellness, or related industries
Bachelor’s degree in business, science, marketing, or a related field
Demonstrated experience in brand management and product marketing
Proven success in new product launches
Social media and omnichannel marketing proficiency
Excellent organizational, time management, and communication skills
Technical & Systems Proficiency Experience with any of the following systems or platforms is a plus:
Digital marketing and ecommerce tools (e.g., email automation, online storefronts, subscription platforms)
Advertising platforms (e.g., Google Ads, Amazon Ads, Meta, TikTok, retailer‑specific ad tools)
Customer service and review management tools
Common productivity tools such as macOS, Microsoft Office Suite, and presentation software
#J-18808-Ljbffr