Redzone
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Search Marketing Director
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Redzone Location: Austin, TX | Salary: $170,000 - $190,000 | Posted: 2 days ago Job Description Redzone is seeking an accomplished, results-driven Search Marketing Director to elevate our global digital presence and accelerate demand generation. Reporting to the SVP of Marketing, this leader will partner cross-functionally across Marketing, Sales, and Product to build and execute an integrated digital strategy that drives awareness, engagement, and qualified pipeline. Key Responsibilities
Own and evolve Redzone’s global SEO and AI Engine Optimization (AEO) strategy to maximize visibility, share of voice, and qualified traffic. Stay ahead of the evolving AI search landscape, building best practices for AI Engine Optimization to ensure Redzone content is discoverable in emerging AI-driven ecosystems. Lead ongoing website strategy and conversion optimization to transform traffic into qualified leads and opportunities. Partner with Product Marketing to ensure cohesive storytelling, content alignment, and messaging across all digital touchpoints. Leverage analytics, UX insights, and experimentation (A/B testing, personalization, journey mapping) to continuously improve performance and conversion rates. Manage and optimize paid search (SEM) campaigns in Google Ads; analyze SEO and SEM performance together to improve overall search visibility and pipeline impact. Partner with Analytics to define KPIs, reporting frameworks, and attribution models across paid and organic channels; monitor key performance metrics including traffic, engagement, MQLs, pipeline, and influenced revenue. Champion AI-driven marketing initiatives such as predictive targeting, intent-based engagement, dynamic content delivery, and automated optimization; evaluate, pilot, and scale emerging AI marketing technologies that drive efficiency and growth across the funnel. Bring strong cross-functional influence and collaboration skills; serve as a strategic thought partner to marketing and business leaders. Coach and develop a team while cultivating a culture of curiosity, innovation, and continuous improvement. This is a pivotal role for a digital marketing expert who brings deep SEO expertise, a forward-looking approach to AEO, and a strong track record of optimizing websites for conversion and revenue growth. The role manages one direct report and offers the opportunity to build and scale a world-class digital marketing team. Referrals increase your chances of interviewing at Redzone by 2x.
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Search Marketing Director
role at
Redzone Location: Austin, TX | Salary: $170,000 - $190,000 | Posted: 2 days ago Job Description Redzone is seeking an accomplished, results-driven Search Marketing Director to elevate our global digital presence and accelerate demand generation. Reporting to the SVP of Marketing, this leader will partner cross-functionally across Marketing, Sales, and Product to build and execute an integrated digital strategy that drives awareness, engagement, and qualified pipeline. Key Responsibilities
Own and evolve Redzone’s global SEO and AI Engine Optimization (AEO) strategy to maximize visibility, share of voice, and qualified traffic. Stay ahead of the evolving AI search landscape, building best practices for AI Engine Optimization to ensure Redzone content is discoverable in emerging AI-driven ecosystems. Lead ongoing website strategy and conversion optimization to transform traffic into qualified leads and opportunities. Partner with Product Marketing to ensure cohesive storytelling, content alignment, and messaging across all digital touchpoints. Leverage analytics, UX insights, and experimentation (A/B testing, personalization, journey mapping) to continuously improve performance and conversion rates. Manage and optimize paid search (SEM) campaigns in Google Ads; analyze SEO and SEM performance together to improve overall search visibility and pipeline impact. Partner with Analytics to define KPIs, reporting frameworks, and attribution models across paid and organic channels; monitor key performance metrics including traffic, engagement, MQLs, pipeline, and influenced revenue. Champion AI-driven marketing initiatives such as predictive targeting, intent-based engagement, dynamic content delivery, and automated optimization; evaluate, pilot, and scale emerging AI marketing technologies that drive efficiency and growth across the funnel. Bring strong cross-functional influence and collaboration skills; serve as a strategic thought partner to marketing and business leaders. Coach and develop a team while cultivating a culture of curiosity, innovation, and continuous improvement. This is a pivotal role for a digital marketing expert who brings deep SEO expertise, a forward-looking approach to AEO, and a strong track record of optimizing websites for conversion and revenue growth. The role manages one direct report and offers the opportunity to build and scale a world-class digital marketing team. Referrals increase your chances of interviewing at Redzone by 2x.
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